Posts by Fergus Baird

Airlines and Seat Manufacturers Rethink Reclining

This article originally appeared in The Design Issue of APEX Experience. So-called recliner rage – conflict between passengers over seat pitch – is a major issue for airlines, and a widely publicized cause of flight diversions. Battles over reclining seats can escalate into risky… Read more

Airfares Get Personal With Dynamic Pricing

APEX Insight: As advancements in targeted online advertising are made, consumers are taking steps to retain their privacy, but digital marketing agencies such as Quantcast might argue that “information is power” – even for the consumer. As targeted advertising becomes more accurate, consumers… Read more

Understanding Metasearch and Fare Comparison

As the “Cost Confusion” story in The Technology Issue reveals, fluctuating airfares can be perplexing for consumers, which has led to some strange myths about booking flights becoming widely accepted. Flight comparison websites simplify the situation by highlighting deals and… Read more

Yield Management Pricing, Explained

Following the Airline Deregulation Act of 1978, former American Airlines CEO Robert Crandall introduced yield management to the air industry, revolutionizing how airfares are set. The backbone of any airline’s ticket-booking sales strategy, yield management involves the optimization of two… Read more

High Speed In-Flight Wi-Fi On the Rise

2014 was a banner year for consumers seeking high speed Internet onboard flights. According to a recent study from Routehappy, 52 airlines now offer broadband-quality in-flight Wi-Fi in most regions of the globe, with such services set to become increasingly… Read more

For Airlines, Silence Really is Golden

Jet engine technology has come a long way since the beginnings of the Jet Age, with noise levels being reduced by up to 90 percent from the initial levels of the 1970s. Even with such significant reductions, airplane-associated noise remains… Read more

The Hidden Costs of Hidden-City Ticketing 

Hidden city ticketing can be confusing to understand at first, but it’s actually quite simple. A traveler in San Antonio wants to go to Salt Lake City: A direct flight will cost her $391. However, a flight to Las Vegas with a… Read more