Posts by Leslie Lang

Destination: Team USA

Olympics 2016: Airlines Carry the Torch With Curated IFE

APEX Insight: With final preparations for the 2016 Olympic Games underway, we take a look at how airlines have helped passengers get warmed up for the international sporting competition by curating in-flight entertainment content. Airlines are readying for the 2016 Olympic Games, taking place August… Read more

Paris Logo

Airport Branding: A Logo’s Worth a Thousand Words

APEX Insight: Logos are one way airports aim to differentiate themselves and attract travelers. Sometimes they do so by appealing to passengers’ emotions, as Virgin America did with its April Fools’ Day joke and as Paris Aéroport is doing with its declaration… Read more

Dog Days: How Canines are Improving the Passenger Experience

APEX Insight: Canines are no longer confined to their traditional airport duties. In addition to screening passengers for explosives, they’re patrolling runways and calming nervous travelers. Dogs are quickly becoming an airline passenger’s best friend. Dogs are playing a progressively more integral role… Read more