The APEX Heart Awards are the first award in the industry to recognize everyday airline heroes who fly under the radar. With airlines and companies around the globe who improve passengers’ air travel experience at every step of the journey, APEX is proud to reward individuals on airline teams who go above and beyond the call of duty to elevate the passenger experience.
Contact [email protected] to nominate someone for an APEX Heart Award!
Silver Heart Awards
Exemplary everyday actions, above-and-beyond courtesies and outstanding services that turn a mundane flight experience into one that passengers will never forget.
Gold Heart Awards
Gestures that require significant change in routine, powerful actions that evoke a strong emotional response from the general public and outright heroics that keep passengers safe.
Instead of making a regular PA announcement at the end of a flight, a KLM crewmember sang “When Will I See You Again” by The Three Degrees. “In this difficult time…music brings us together and that’s why I will sing a song to you to say goodbye,” she said.
We're giving a silver #APEXHeartAward to the @KLM flight attendant who used music to bring people together during this difficult time, with a heartfelt rendition of "When Will I See You Again." Watch the video: https://t.co/Ip3RA1E6UE #PaxEx #coronavirus #covid19 pic.twitter.com/Vx2IQWfmaI— APEX (@theAPEXassoc) March 24, 2020
Lori was on a business trip when she was called home to see her ailing father one last time. When her initial flight was delayed by an hour, she thought she might miss her connection – the last of the day – and passed a desperate note to a flight attendant on the gate. Shortly afterwards, she received one back from Deanna to let her know that the pilot of her connecting flight had been informed and was willing to hold the flight for her if necessary. On landing, she was also greeted by a vehicle on the tarmac, which transferred her quickly onto the next leg of her journey. She made it home in time to see her father again.
Silver #APEXHeartAward for @AmericanAir: When Lori's flight was delayed, she risked not making it home to see her ailing father. Crew notified the Captain on her connecting leg & organized a vehicle to transfer her between flights >>> https://t.co/x2lt03edbS via @thepointsguy pic.twitter.com/MOIElAywSp— APEX (@theAPEXassoc) March 4, 2020
Delta Air Lines
Delta Global Services
When Delta Global Services employee Danielle Pope found an important-looking business portfolio with a laptop inside at Atlanta Airport, she quickly phoned and messaged the owner to make sure he was reunited with his possessions. The owner turned out to be Dr. Joe Leader, CEO of APEX and IFSA, who was only too happy to bestow a silver heart award on Danielle and Delta for their great customer service.
.@Delta deserves a silver #APEXHeartAward after @NjDaniP404, who works for Delta Global Services, reunited @theapexassoc/@IFSAOnBoard CEO @joepleader with his computer and business portfolio at @ATLairport earlier this week. Thank you, Danielle! pic.twitter.com/hcxndLtSGq— APEX (@theAPEXassoc) February 28, 2020
Delta Air Lines
After Mum Arielle contacted Delta about her daughter Kenley’s special Daddy Doll, which went missing during their journey between Connecticut and Atlanta, the airline jumped into action. Days later, Kenley’s doll – which features a goodnight recording from her father, who is currently away on military deployment – was flown home and presented to 18-month-old Kenley alongside a stuffed Delta plane and a handwritten note detailing all her Daddy Doll’s flying adventures.
When Southwest Airlines flight attendant Bobby realized that Dustin and Caren Moore were flying home from Colorado to Southern California with their newly adopted baby girl, he made an announcement welcoming her as a special guest. He then passed napkins and pens around the cabin, so passengers could write supportive messages to the Moores, like, “Enjoy every minute. It goes by sooo very fast.” The couple ended up with about 60 napkins and a set of pilot wings for their new daughter.
Grayson lost his favorite teddy bear while he was flying with Southwest Airlines over Thanksgiving. When they were unable to locate the bear, Southwest asked if Grayson wanted a new bear, named Jack. Before making his way to his new owner, Jack the Bear made a tour of Southwest’s aviation facilities and documented his adventures before chronicling his flight in a customized storybook for Grayson.
British Airways and Heathrow
British Airways customer Phil Reynolds spent a lot of time at Heathrow Airport during the first year of his relationship with Bethan, who was living in China at the time. Upon learning that Phil was planning to propose at Heathrow, the airport worked with BA to display “Will you marry me?” across screens in Terminal 5. After Bethan said yes, the couple was taken to the Concorde Room lounge to toast their engagement.
A United Airlines captain took his own birthday as an opportunity to recognize others. On a flight from Houston to Phoenix, he thanked the veterans on board over the intercom and shook their hands. “It’s the real moments like this that truly engage customers and create loyalty,” said one of the passengers who posted about the captain on LinkedIn.
When American Airlines pilot Joseph Weis found out his last flight was the first flight for a two-year old passenger with Down syndrome, he decided to pass along his wings to a future generation.
Delta Air Lines
Ashely Ober, a 16-year-old deaf Maryland native, was flying to Rochester to attend a conference for deaf and hard-of-hearing college-bound students. She had only flown alone once before. When she boarded the aircraft, a flight attendant named Janna gave her a handwritten note, including some safety instructions, to make her feel at ease.
Delta Air Lines
One of the crew members on a delayed Delta Air Lines flight decided to play some jazz on his trumpet while passengers disembarked. Passenger Aly del Vee was so touched, she shared a video on Twitter with the hashtag #DeltasMusicMan.
Courtney, a flight attendant working for United, decided to learn American Sign Language so she could connect with a wider range of the airline’s customers. On a flight from London to Los Angeles, she noticed a sticker on a passenger’s laptop case that said “Deaf but Loud.” When she started signing with him she discovered he was deaf comedian John Maucere, who was so moved, he shared his experience on social media. United produced a video about Courtney and John, which received thousands of reactions and shares on Facebook.
Silver #APEXHeartAward goes to @united flight attendant who learned American Sign Language to be able to connect with more passengers. Deaf comedian @JohnMaucere was so moved, he shared his experience on social media >>> https://t.co/S3AeeH2qvo #PaxEx pic.twitter.com/7UY2z3Idny— APEX (@theAPEXassoc) May 14, 2019