Catering & Services

Alitalia Achieves 41% Conversion Rate Using Microsegmentation

Alitalia is boosting revenue and avoiding fares-based decision making by microsegmenting its messaging. Speaking at the IATA Airline Industry Retailing Symposium in Rome, Fabio Lazzerini, Alitalia’s chief commercial officer shared an update on the the airline’s progress as it goes… Read more

Alison Taylor

American Airlines Turns To NDC For PaxEx and Branding Returns

IATA’s NDC (New Distribution Capability) and digital innovations are proving valuable to American Airlines, especially in the profitable corporate travel services market. Speaking at IATA’s Airline Industry Retailing Symposium in Rome, Alison Taylor, SVP of Global Sales at American Airlines, shared… Read more