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October 25, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Now Boarding: Inmarsat’s Global Xpress Prepares for Takeoff

Inmarsat Aviation president Leo Mondale announced the initial deployment of GX Aviation has been completed. Speaking at a private press event atop Marina Bay Sands Tuesday night, he said, “We’ve been working for the past six years to bring broadband to the aviation world. It was a massive effort, and thousands of people have contributed to it.” Mondale also announced that Lufthansa will be the first airline customer for GX Aviation, with service beginning next month in a soft launch. “Anyone lucky enough to be on one of the installed A320 aircraft will be able to log on and connect,” he added.

APEX Media | Related APEX Direct With Inmarsat’s Leo Mondale – APEX Media



digEcor Powers Up AirAsia Order of Mirus' Slimline Seat

digEcor has announced that it has secured a deal to supply AirAsia's order of Mirus Aircraft Seating's Hawk slimline seats with in-seat USB power. The company partnered with IFPL and worked closely with the Mirus engineering team to create a system that maximizes seat space by incorporating a high-powered USB outlet into the seat’s armrest to support its GLIDE in-flight entertainment system. “digEcor and IFPL have done a fantastic job in helping to develop an elegant, fully integrated USB solution that delivers full functionality within an extremely tight envelope,” says Mirus CEO Phil Hall. “We are proud to work closely with digEcor and IFPL, who, like ourselves, are not afraid to bring something new and innovative to the market.”

APEX Media | Related AirAsia Signs Agreement With Newcomer Mirus Aircraft Seating – APEX Media



Emirates Selects Thales AVANT IFE for Upcoming Boeing 777X Fleet

Thales has secured a deal to equip Emirates’ future Boeing 777X fleet with AVANT in-flight entertainment systems that offer a highly customizable user experience. The Dubai carrier has 150 of the next-generation wide-bodies on order, with deliveries scheduled to begin in 2020. Thales attributes the deal to a commitment it made to boost its presence in Dubai by establishing a  custom innovation center that will enable Emirates to develop and shape its future passenger development initiatives and a maintenance facility.

APEX Media | Related Thales and SES Partner to Provide Broadband Over the Americas – APEX Media



Airbus Aims to Realize Connected Aircraft Vision

Airbus used the opening day of the APEX EXPO tradeshow to announce it has successfully completed the first demonstration of its new standard high-bandwidth connectivity (HBC) architecture. The flight test was performed on an A330 using Zodiac Inflight Innovations’ equipment and Inmarsat’s Global Xpress Ka-band satellite constellation. Once launched in mid-2017, the platform will offer airlines the flexibility to linefit or retrofit aircraft with Ka-band, Ku-band and L-band connectivity from Zodiac Inflight Innovations, Panasonic, Thales and Rockwell Collins, independently of their choice of in-flight entertainment supplier. The HBC platform is expected to be made available on other Airbus aircraft, including the A320 and A380.

APEX Media | Related Find Your Interior: Inside Airbus’ Customer Definition Centre – APEX Media



Panasonic eX1 Selected for Aeroméxico’s 737 MAX Fleet

Aeroméxico’s new 60-aircraft order of Boeing 737 MAXs will be equipped with Panasonic Avionics’ eX1 linefit in-flight entertainment system. The agreement extends the companies’ long-running partnership. “This order shows that airlines are continuing to invest in embedded IFE systems for narrow-body aircraft,” says Cedric Rhoads, Panasonic’s executive director, Corporate Sales and Product Management. “It debunks the idea that connectivity and tablets are going to kill embedded IFE.”

APEX Media | Related Panasonic Avionics’ eX3 and eXConnect IFEC Solutions Extend Roots in APAC – APEX Media



Rockwell Collins Unveils Web Browser-Compatible Flight-Tracking Map App

Rockwell Collins announced on the first day of the EXPO tradeshow that its Airshow Moving Map for airlines is now available on HTML5 web browsers for smartphones and laptops. Offered as part of the company’s PAVES wireless in-flight entertainment system, the browser-compatible version of Airshow Mobile features an interactive 2-D worldwide map that includes high-focus city and airport details, with support for six default languages. Rockwell Collins says airlines will be able to customize the appearance of the moving map application to match their brand.

APEX Media | Related Rockwell Collins Bets Big – Bloomberg



DOT Ruling Requires Pet Relief Stations at Airports Serving More Than 10,000 Passengers

All US airports serving more than 10,000 passengers per year are now legally required to offer at least one pet relief area in the post-security section of each terminal. The Department of Transportation ruling means there will be over 800 such facilities at airports across the country, at an estimated cost of $88 million over the next 20 years. Many major airports – including San Diego International, Washington Dulles International, Seattle–Tacoma International and Minneapolis–Saint Paul International – have already installed pet relief areas to accommodate passengers flying with service animals.

TravelPulse | Related Airports Woo Travelers With State-of-the-Art Loos – APEX Media




Photo of the Day

Waving hi to the Marina Bay Sands en route to APEX EXPO on Finnair's new Airbus A350. Amazing! ?✈?#PaxEx #APEXPOTD Captured by @elbeneri (via Twitter).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Virtual reality will be #PaxEx reality within the next ten years, @Airbus' Ingo Wuggetzer predicts. #APEXEXPO

John Walton@thatjohn


Association News

Vote to Determine the APEX Cool Award Winner

The APEX Cool Award was created to recognize the innovative, trendsetting spirit exhibited each year on the APEX EXPO showroom floor. Up to 10 votes can be cast from each member company in attendance. Completed ballot forms are due at the registration desk by Wednesday, October 26, at 5 p.m. SGT. The winner (and finalists) will be announced in Thursday morning’s APEX EXPO Daily Experience.


Join Us Wednesday Evening for the APEX EXPO Networking Event, Sponsored by SmartSky Networks

After building relationships and strengthening partnerships on the APEX EXPO showroom floor, meet your airline industry colleagues for drinks and music on Wednesday, October 26, from 7:30 to 10:30 p.m. Hosted in Flower Field Hall at Gardens by the Bay, the 2016 APEX Networking Event will immerse members in the five cultures of Singapore through a unique color, lighting and culinary experience presented within the gorgeous Flower Field Hall. Admission to the APEX Networking Event is included in the APEX EXPO registration price. A special thank you to our generous sponsor SmartSky Networks.


> Quote of the Day

“Vulnerability is the birthplace of innovation, creativity and change.”

Brené Brown


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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