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October 27, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Malaysia Airlines and Amadeus Partner for Personalized Booking Platform

Malaysia Airlines and Amadeus have partnered to revamp the carrier’s customer service operations, introduce new revenue streams and overhaul its online booking platform. Amadeus’ merchandizing engine will allow the airline to deliver more customized offerings and a more seamless online experience to passengers booking tickets, pre-purchasing excess baggage and managing loyalty points. “We want to make it really easy for our customers to book great value Malaysia Airlines fares worldwide,” said Peter Bellew, CEO and group managing director of Malaysia Airlines. “Amadeus offers a great web booking experience and state-of-the-art mobile applications to suit individual needs so passengers can look forward to a leaner, more agile experience.”

Amadeus | Related easyJet and Amadeus continue longstanding partnership – Amadeus



Digital Takes a Swipe at Print In-Flight Media, Says PressReader

PressReader, a digital platform featuring more than 5,000 publications, surveyed APEX members on their in-flight media offerings and found that 70 percent of respondents had either stopped offering print media on board or had plans to do so within five years. According to research from Boeing, removing the weight of print newspapers and magazines equates to an annual savings of over $4.5 million for a fleet of wide-body aircraft operating 1,000 flights per day. The results of PressReader’s survey also showed that 90 percent of respondents believed that passengers would find digital access to airline magazines either somewhat or hugely beneficial.

APEX Media | Related Read the Fine Print: Premium Passengers Prefer Paper Newspapers on Long Haul – APEX Media



Dude, Where’s My Bag? Delta Adds Luggage Tracking to Mobile App

Delta Air Lines has updated its passenger mobile app to allow users to track their baggage. The airline introduced RFID luggage tags earlier this year and believes the technology will lead to a 10-percent reduction in misplaced baggage. Although not as accurate as GPS tracking, the RFID technology updates the location of the bag when scanned during various phases of a journey. "From the moment our customers drop off their bags, we want them to know we’re looking out for it every step of the way and working to take the stress out of flying," says Bill Lentsch, Delta's SVP of Airline Operations.

The Verge | Related Smart Bag’s the New “It Bag” – APEX Media



Global Eagle Entertainment’s Content-to-Go Gets Going on Air Transat

Global Eagle Entertainment’s (GEE) Airtime Content-to-Go app has been in service on Air Transat’s Boeing 737s since March and feedback has been positive. “Air Transat reported that the user take-up rate was significantly higher than expected,” says Alexis Steinman, senior vice-president, Digital Media Solutions, GEE. The platform gives passengers the ability to choose and download their preferred content before a flight, without the need for any in-flight entertainment hardware or connectivity on board an aircraft.

APEX Media | Related Global Eagle Entertainment Launches In-Flight Wellness App Airhealth – APEX media



SWISS Adds to Boeing 777-300ER Fleet

Swiss International Air Lines has placed an order for an additional Boeing 777-300ER, worth $339.6 million at list prices. SWISS had previously ordered nine 777s and has taken delivery of six this year, as part of a continuing effort to make the aircraft its long-haul flagship. “The 777-300ER will be the backbone of our long-haul fleet for many years to come,” said SWISS chief technical officer Peter Wojahn. “We can offer our passengers unrivaled frequency and passenger comfort to a number of intercontinental markets thanks to this super-efficient, long-haul aircraft.”

APEX Media | Related SWISS to refurbish Airbus A340-300 fleet – Air Transport World



A Sleek New Terminal for Singapore’s Other Airport Breaks Ground

Singapore’s Seletar Airport has started working on building a new passenger terminal that will offer regional flights in a bid to reduce demand from Changi Airport. The 100,000-square-foot space, which will be able to accommodate about 700,000 passengers per year, will feature a light and spacious design with warm woody tones and a landscaped garden in the middle. “The layout of the new terminal is dictated by clean lines and a functional design to keep the travel experience simple and efficient for all passengers,” read a statement from the airport.

The DesignAir | Related Changi Airport: Singapore’s Crown Jewel – APEX Media 



BA Unveils Liberty London Amenity Kits for First-Class Cabin

Passengers in British Airways’ first cabin will soon be offered new Liberty London amenity kits including skincare products from Aromatherapy Associates. Inspired by prints from Liberty London’s textiles archive, the bags will appear on Airbus A380 flights between Heathrow and Los Angeles as of January 7, before being introduced fleet-wide. “We’re sure that the washbag’s contemporary design, featuring some of Liberty London’s most beautiful prints, will make them highly sought-after and a collector’s item in their own right,” said Troy Warfield, BA’s director of Customer Experience. “They perfectly compliment British Airways’ stylishly understated First cabin.”

Business Traveller | Related Flying Fabulously: Airlines Indulge Pax Vanity With Luxury Products – APEX Media




Photo of the Day

En route to Iceland. Is that what they mean by cabin mood lighting? Captured by @potatounit (via Twitter).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

? Congratulations to PXCom, this year's APEX Cool Award winner! … #APEXEXPO #PaxEx #AvGeek #IFE #innovation

APEX @theAPEXassoc


Association News

Save the Date: APEX MultiMedia Market 2017

APEX MultiMedia Market 2017, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26, 2017. We caught up with Éric Lauzon, manager, Multimedia Entertainment, for Air Canada and cochair of the event, to discuss what’s on the docket at APEX’s second-largest annual event. Click here to register.


#APEXEXPO 2017: Join us in Long Beach

APEX EXPO 2017 will take place in Long Beach, California, from September 25 to 28. Join thousands of aviation professionals from around the world, all committed to improving the airline passenger experience, and reunite with the peers you connected with this year in Singapore!


> Quote of the Day

“If you know one landscape well, you will look at all other landscapes differently. And if you learn to love one place, sometimes you can also learn to love another.”

Anne Michaels – Fugitive Pieces


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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