No Images? Open in Browser

October 31, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] Aeroméxico Unveils Dreamliner Interior Featuring a Home-Style Kitchen Bar

Aeroméxico has revealed the new interior for its Boeing 787-9 Dreamliner aircraft, featuring a premium class product and an in-flight bar area. The Clase Premier cabin includes 36 Super Diamond B/E Aerospace seats deployed in a 1-2-1 layout, guaranteeing aisle access for every passenger and 18-inch HD seatback displays. The communal walk-up bar area, designed by transport architecture specialist New Territory, aims to create a welcoming kitchen-style environment. “We designed the social space to feel and work less like a traditional bar and more like a beautiful domestic space,” says Luke Miles, director of New Territory.

The DesignAir | Related The Best Airplane Bars: Yes, There Are Mixologists in the Sky – Condé Nast Traveler



Saudia Signs In-Flight Connectivity Deal With Taqnia Space

Saudi Arabian Airlines has selected Taqnia Space as its exclusive provider of in-flight connectivity, voice calling and live TV services. As part of the agreement the state-owned satellite communications company will begin delivering connectivity to Saudia’s long-haul and domestic aircraft fleets, starting in mid-2017. “Broadband service to be provided under this partnership will be the first of its kind in the Middle East and North Africa region,” says Abdullah Al-Osaimi, CEO of Taqnia Space.

Arabian Aerospace | Related Saudia takes modular approach to IATA’s New Distribution Capability – Travel Daily Media



American Airlines Flight Evacuated on O’Hare Runway After Engine Fire

An American Airlines Boeing 767-300ER aborted takeoff after an engine caught fire on runway 28R at Chicago O’Hare International Airport on Saturday. A federal investigator said detached turbine parts from the GE Aviation CF6 engine had been found as far as half a mile from the scene. Flight AA383 was scheduled to depart for Miami with 161 passengers and nine crew on board, before it was evacuated. Only minor injuries were reported.

Reuters | Related Plane engine fire prompts investigation at Chicago's O'Hare airport – The Guardian



The Robot Dance: Norma, Amelia and Piper Get Into the Groove at SJC

Three customer service robots were deployed at Mineta San José International Airport in California this week. Norma, Amelia and Piper are stationed on geo-fence mats by Gates 11, 21 and 25, where they can dance, play music and take photos that can be sent to travelers via e-mail. The robots feature 32-inch touchscreen tablets that operate Windows software and display information in English, French, German, Japanese and Spanish. “Our robots offer travelers who are arriving and departing through Silicon Valley’s airport with an iconic experience reflecting our region’s unique culture of innovation,” said San José’s mayor, Sam Liccardo.

USA Today | Related At Your Service: Robotic Helpers Take Off at Airports – APEX Media



To Disturb, or Not to Disturb a Sleeping Passenger? Airlines Get the Message

Today’s flexible in-flight entertainment systems allow passengers to snooze at their will – presenting a new challenge for flight attendants. United Airlines experimented with signage that read “Refills welcome” and “Wake me for breakfast” when designing its Polaris business-class seat, but an illuminated “Do not disturb” feature, embedded in the side of the seat, prevailed. Panasonic’s Waterfront business-class seat concept includes an app with a “sleep and privacy preferences” menu that lets passengers select from “Wake up time” or “Do not disturb” options. Airlines have also gotten creative with low-tech solutions – Etihad Airways, among others, offers a double-sided eye mask, with one side that reads “Wake me up to eat.”

APEX Media | Related United’s Polaris Concept Puts Business Class First – APEX Media



Flight of the Pheasant: China Airlines Unveils A350 Livery

China Airlines has unveiled a new Mikado pheasant-themed livery for its first of 14 Airbus A350-900 XWBs. The Mikado pheasant, which is featured prominently on the aircraft’s fuselage, is endemic to Taiwan’s mountainous regions and is depicted on the republic’s NT$1,000 bill. Meanwhile, an online vote to select the Chinese font for the A350 livery has also been launched for members of the public. China Airlines took delivery of the aircraft earlier this month, and will be deploying it on the carrier’s European routes, from Taipei to Amsterdam, Vienna and Rome, beginning next year.

Business Traveller | Related China Airlines unveils new A350 passenger jet – The China Post



Sabre to Optimize Revenue for Airlines With New Technology

Sabre has introduced the first phase of its next-generation revenue management technology, called AirVision Revenue Optimizer. The platform is designed to help airlines respond to ever-changing market conditions, increase personalization and optimize revenue streams. The first phase of the technology focuses on seat inventory optimization, but later phases, slated for next year, will explore ancillaries and other revenue opportunities through real-time data processing. “Airlines need a next-generation revenue management platform like Revenue Optimizer that provides the opportunity to consider the total customer value and therefore become better retailers," says Sabre AirVision’s vice-president of Marketing and Solution Management, Pramod Jain.

Travel Daily News | Related Sabre and Routehappy Team Up to Provide Rich Airline Content to Travel Agents – APEX Media




Photo of the Day

Don't look now but....THERE IS AN A380 RIGHT BEHIND YOU!!! #avgeekscare Captured by @lairdkay (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Double, double toil and trouble; look what we’ve seen from our #WindowSeat bubble. #HappyHalloween ?

British Airways @British_Airwaysy


Association News

Departure Unknown: In Conversation With Podcast Host Garen Moreno

Launched this August, Departure Unknown features long-form conversations with leaders and thinkers in the aerospace, automotive and other mobility industries. Hosted by travel and design expert and APEX Marketing & Communications committee member Garen Moreno, each podcast episode delves into innovation with an eye to the future and an ear to the ground. "I am hoping that this inspires some individuals and companies to embrace new ideas and to see opportunities that they hadn’t in the past," says Moreno. Click here to listen to Moreno’s interview with APEX CEO Joe Leader.


Save the Date: APEX MultiMedia Market 2017

APEX MultiMedia Market 2017, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26, 2017. We caught up with Éric Lauzon, manager, Multimedia Entertainment, for Air Canada and cochair of the event, to discuss what’s on the docket at APEX’s second-largest annual event. Click here to register.


> Quote of the Day

“The gladdest moment in human life, me thinks, is a departure into unknown lands.”

Richard Burton


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2017. All rights reserved.