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November 2, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


GEE Begins Air China Boeing 777 IFEC Trial

Air China has started the commercial trial of Global Eagle Entertainment’s (GEE) in-flight entertainment and connectivity (IFEC) services on board one of its Boeing 777 aircraft. GEE’s Airconnect Global system will offer passengers wireless broadband Internet and an Air China-branded entertainment portal including live streaming of three Chinese-language television stations, on-demand movies and TV shows, destination guides and games. “Success in the B777 trial will lay the groundwork for future cooperation between Air China and GEE,” says Dave Davis, GEE’s CEO. “[It] will place GEE undeniably at the forefront of deep, broad in-flight Internet and entertainment capabilities for the Chinese market.”

Get Connected | Related Global Eagle Entertainment’s Content-to-Go Gets Going on Air Transat – APEX Media



TAP Portugal Completes First of 48 Cabin Retrofits

TAP Portugal has completed its first of 48 aircraft cabin retrofits after equipping an Airbus A319 with a new interior. The aircraft was fit with two new seat varieties in the airline’s red and green color scheme, with seat covers manufactured by Karmann Ghia de Portugal. Executive-class passengers will have a 33-inch seat pitch in addition to in-seat power, a cocktail table, tablet holder and four-position moveable headrests, while economy seats will be pre-reclined. TAP says the A319 retrofit enabled it to add an extra 12 seats to the cabin, while simultaneously reducing the aircraft’s weight by 1,550 pounds.

Air Transport World | Related TAP Portugal Recovery Continues – Airwise



Big in China: Thales Secures Major Contracts at Airshow China 2016

Thales secured a series of deals at Airshow China 2016 to equip avionics equipment on more than 400 mainly narrow-body Boeing and Airbus aircraft, across multiple Chinese carriers. China Eastern will equip its upcoming fleet of 70 Airbus A320neos with a range of Thales avionics components including flight management hardware, traffic and terrain collision avoidance systems, low-range radio altimeters and single-configuration head-up displays. “Chinese airlines have extremely aggressive growth strategies to meet the requirements of growing demand, and they need an avionics supplier that can deliver fast,” says Daniel Malka, Thales’ VP of Avionics Services Worldwide.

Inflight Online | Related Thales’ AVANT IFE Platform to Foster Innovation on Emirates Boeing 777X Fleet – APEX Media



Ryanair Cofounder Bets on South American Low-Cost Air Travel

Ryanair cofounder Declan Ryan has secured a deal to sell Irelandia Aviation’s 49-percent stake in VivaAerobus to majority owner IAMSA, in order to focus on expansion in Central and South America. “To be frank, the Viva brand could be throughout South America,” says Ryan, who is also managing partner of Irelandia. “The Viva brand can go to 100 airports. It won’t be as big as Ryanair because the access to disposable income is not the same, but it’s still sizeable … if you can afford a handset, you can afford a low-cost airfare.” Earlier this year, the group took majority control of VivaColombia, with Ryan singling out Colombia as a source of strong growth.

Financial Times | Related Can Colombia’s Airlines Reap the Peace Dividend? – APEX Media



Democratic Representative Calls for Study on Effects of Aircraft Cabin Noise

A Democratic representative on the US House Transportation and Infrastructure Committee is probing the long-term effects of aircraft cabin noise on flight crews. In a letter sent to the Government Accountability Office (GAO) on Tuesday, Rep. Peter DeFazio raised concerns regarding the potential for permanent hearing loss among cabin crew exposed to loud noises for extended periods of time. The congressman says he wants the GAO to study whether flight attendants experience noise levels above decibel limits set by the Occupational Safety and Health Administration.

The Hill | Related Scientists Find A Surprising Reason Why Airplane Food Tastes Bad: Cabin Noise – Forbes



Donghai Airlines Confirms Order for Five Boeing 787-9 Dreamliners

Donghai Airlines has finalized an order for five Boeing 787-9 Dreamliners, worth a combined $1.32 billion at list prices. The Shenzhen-based carrier currently operates an all-Boeing fleet of 13 737-800s and last month firmed an order for 25 737 MAX 8s originally placed at the 2016 Farnborough International Airshow. “Under China’s ‘One Belt, One Road’ initiative, we will accelerate our fleet expansion plan to satisfy the rapidly growing air travel market and help build our home base in Shenzhen as the transportation hub in southern China,” says Won Cho-Bau, chairman of Donghai Airlines.

Airways Magazine | Related Airbus, Boeing Get a Boost From Asia’s Appetite for Air Travel – Bloomberg



YVR 2037 Taps Public to Master PaxEx of the Future

Vancouver International Airport (YVR) is pushing ahead with its YVR 2037 master plan. Key stakeholder discussions and public workshops have taken place over the past few months, helping to shape the YVR of the future. According to the workshops, the airport amenities most desired by the public are sleep pods and showers. The YVR 2037 team will soon take its public-engagement forums on the road, reaching communities outside of the Vancouver area, and a more cohesive version of the YVR 2037 master plan will be made public at the end of the year.

APEX Media | Related New $2-Billion international terminal at Calgary airport takes off – CBC News




Photo of the Day

Bordering the stratosphere, a lone Dreamliner cruising to Southeast Asia. Captured by @borneogeek (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

The iPad generation comes up with different solutions. Millennials now outnumber Boomers. Mary Matalin #NBAA16

Deanna Harms @DeannaHarms


Association News

APEX Supports AeroConnect 2016 Conference

APEX is proud to support the AeroConnect 2016 Conference, taking place in London on November 11. Organized in association with HMG Aerospace and sponsored by Hughes, Intelsat and Gogo, the event will include four themed sessions: Technologies; Aeronautical Applications and Passenger Services; Terminal Equipment; and The Expectations and Capabilities Matrix (as it relates to the connectivity user and the solution provider). Click here to attend the event free of charge.


#APEXMARKET: Berlin, April 2017, Register Now!

APEX MultiMedia Market 2017 will take place in Berlin from April 24 to 26. #APEXMARKET is the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide vendors of TV, movies, GUIs, games, audio and applications. Register now to join us at the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.


> Quote of the Day

"My airplane is quiet, and for a moment still an alien, still a stranger to the ground, I am home."

Richard Bach


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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