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November 4, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Delta’s International Premium Economy to Debut on Airbus A350 in Late 2017

Delta Air Lines has unveiled details of its upcoming international premium economy seat, which will debut on the carrier’s new Airbus A350s late next year followed by a fleet-wide retrofit on its Boeing 777s in 2018. The Delta Premium cabin will offer seats with 19 inches of width and up to 38 inches of pitch, in addition to adjustable leg and headrests, 13.3-inch seatback screens and noise-canceling headphones. Delta’s new cabin product will also offer passengers a Westin Heavenly in-flight blanket and pillow, a Tumi amenity kit, a pre-departure beverage service and priority boarding.

Airways Magazine | Related Delta Air Lines, Airbnb Announce Loyalty Partnership – Travel Pulse



British Airways to Add More Seats Amid LCC Competition

International Airlines Group has announced that British Airways will adopt 10-across seating on many of its Boeing 777s, amid competition from Norwegian Air, which operates low-cost transatlantic routes from London’s Gatwick Airport. Starting in 2018, BA’s Gatwick-based 777 fleet of 25 aircraft will adopt a 3-4-3 layout in economy class, in addition to being equipped with new in-flight entertainment systems. “We are flying more customers than ever before to our expanding network of destinations,” said British Airways in a statement. “To meet this demand, we are updating our 777 cabins to bring us in line with many of our competitors.”

Business Traveller | Related Cathay Pacific poised for ten-across Boeing 777 economy seating – Business Traveller



Asia-Pacific’s In-Flight Connectivity Landscape

According to market intelligence firm Valour Consultancy, the in-flight connectivity (IFC) market in the Asia-Pacific region is booming, thanks to the conferral of trial licenses for IFC in China. Panasonic Avionics has been conducting Ku-band IFC trials on multiple Chinese airlines in partnership with China Telecom Satellite, and both Gogo and Global Eagle Entertainment have agreements with Beijing Shareco Technologies. “Major service providers looking to crack the China market are finding it is beneficial to find a local partner as the government can favor local players rather than international corporations,” says Craig Foster, senior research consultant, Valour Consultancy.

APEX Media | Related Flying Over the Great Firewall: Panasonic Avionics Makes Headway in China – APEX Media



Canada to Loosen Airline Foreign Ownership Rules

Canada’s federal government has unveiled a proposal to raise the cap on ownership of the country’s airlines in an effort to boost competitiveness and drive down fares. Minister of Transport Marc Garneau has promised legislation that would allow foreign investors to own up to 49 percent of a Canadian airline, instead of the current 25 percent. Garneau says that relaxing the country’s investment rules for airlines will encourage competition and allow for the launch of low-cost carriers. "This can bring down airfares and it can also provide more destinations and more choice for consumers," says Garneau.

CBC News | Related Air passenger rights in Canada cleared for takeoff by Ottawa – CBC News



SIA Expects Tigerair to Merge Under Scoot Brand by Next Year

Singapore Airlines (SIA) has decided to merge Scoot and Tigerair into a single low-cost carrier (LCC) retaining the Scoot brand. Budget Aviation Holdings, which operates SIA’s subsidiary budget airlines, says it expects the merged LCC to have a single brand and operating license by next year. "Scoot and Tigerair have made good progress in their integration since the establishment of Budget Aviation Holdings as a common holding company in May," says Singapore Airlines CEO and Budget Aviation Holdings chairman Goh Choon Phong. "The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines.”

Times of India | Related A Brand Apart: How Asia’s Airlines Capitalize on Product Differentiation – APEX Media



Etihad Launches an Android App

Etihad Airways has launched an Android version of its passenger app. Available on the Google Play Store, the app allows customers to book flights, check in, view electronic boarding passes and scan passports and credit cards. “This is a step forward in our innovation strategy to enable a convenient, more personalized digital travel experience,” says Justin Warby, VP of Direct Sales for Etihad Airways. “Our guests are central to how we develop these services, and their feedback has been important in the creation of this latest app.”

Business Traveller | Related APEX Awards: Etihad Airways’ “Reimagine” Named Best Original Video – APEX Media



In-Flight Games That Appeal to Everyone

Airlines are using a variety of tactics to offer in-flight games that appeal to all demographics. GEE has developed high-profile games with familiar characters, like Mickey Mouse and Angry Birds, to spark interest among passengers. Meanwhile, Ensemble Media has added a trivia game to its catalog, and China-based Envee Inflight Entertainment has gone the local route with games like “Mahjongg” and “Landlord.” “In flight … we have to meet the tastes of all demographics in an environment that is not necessarily considered the best for playing games,” says Mario Poirier, director, Ensemble Media. “Commercially available casual games remain the most popular products we have.”

APEX Media | Related IFE Data Informs Airline Content Curation – APEX Media




Photo of the Day

The view from the window seat. Captured by @kre8ivps (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Orbis’s retiring #DC10, the 2nd #DC10 aircraft ever made in Long Beach, will be on display Saturday at @LBAirport’s #FestivalofFlight

Orbis @OrbisIntl


Association News

APEX EXPO 2016: #APEXPOTD Photo Contest Winners

During last week’s APEX EXPO in Singapore, APEX Media invited AvGeek photographers to post aviation- or Singapore-themed photos on Instagram and Twitter. Click here to see the winning photos, selected by aviation photographer and #APEXPOTD contest judge Laird Kay.


> Quote of the Day

“Everything you can imagine is real.”

Pablo Picasso


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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