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November 8, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


APEX EXPO 2016 Roars in Singapore With Record Attendance

At this year’s APEX EXPO, held October 24-27 at Singapore's Marina Bay Sands, more than 120 companies exhibited their products and services to 2,476 attendees, including 434 airline delegates from a record 77 airline companies. “The numbers speak for themselves," says APEX CEO Joe Leader. "APEX EXPO once again proved itself to be a dominating factor for the entire passenger experience industry, and airlines and vendors are already lining up for 2017.” More than 95 percent of available booth space has already been booked for next year's APEX EXPO, which will be colocated with IFSA and Aircraft Interiors, and will take place in Long Beach from September 25 to 28.

APEX Media | Related Top News From APEX EXPO 2016 – APEX Media



Thales Invests in Next-Generation Aircraft Communications Technology

Thales yesterday announced a $25.8-million research project, funded in partnership with the Aerospace Technology Institute, that will develop unique technology to address the global aircraft communications market. Aircraft operators face the challenge of reliably, securely and cost-effectively delivering the communication services expected by passengers and required by operators on connected aircraft. The research project will attempt to discover new solutions to meet these demands. Thales is also investing in a UK-based state-of-the-art customer engagement suite, which will provide a focal point for the groundbreaking communications technology being developed at Thales’ Crawley location.

Aviation Pros | Related Thales InFlyt Floats Airline Management on the Cloud to Streamline Operations – APEX Media



Air China Gets in the Game With Envee Inflight Entertainment

Chengdu-based Envee Inflight Entertainment has partnered with Air China to deliver culturally relevant gaming experiences to one of the most important growing travel markets in the world: the Chinese middle class. Catering to this demographic is strategic given that one in every five airline journeys will likely be to, from or within China by 2034. Envee’s IFE gaming portfolio includes "Mahjongg," "Gumoku," "Huarong Path," "Chinese Chess" and "Zuma," as well as puzzles, action-adventure games and casino-style card games. “It is a very difficult market to engage,” said Envee CEO Wu Xin, “but it is also on the right path to becoming a very lucrative one. We are confident that our deep knowledge of the Chinese people will help us provide the most suitable content for our passengers.”

APEX Media | Related In-Flight Games That Appeal to Everyone – APEX Media



Brazil Regulator Opposes LATAM and IAG Deal Due to Potential Competition Problems

In January, oneworld Alliance members LATAM, Iberia and British Airways signed joint business agreements, which would facilitate collaborative flight pricing and scheduling, pending approval from competition authorities. Yesterday, in a statement posted on its website, Brazil's Administrative Council for Economic Defense said that it would appeal the deal: “The merger in question … has the potential to generate competition concerns in the passenger air transport market between Brazil and Europe, especially in the São Paulo–London and São Paulo–Madrid air routes [where these airlines already have the majority market share].” LATAM says that it is confident it will be able to prove that the agreement will benefit both passengers and the economy.

Reuters | Related British Airways heads for South America with Latam deal – The Telegraph



Turkish Airlines Withdraws 30 Planes From Service Amid Economic and Political Instability

Turkey’s flag carrier Turkish Airlines has parked 30 of its 298 passenger planes after unrest and security concerns led to decreased air travel demand. after unrest and security concerns led to decreased air travel demand. Twelve leased Airbus A330-200s have already been transferred to Antalya Airport and parked in front of the second international terminal, while another four Airbus A320s are parked outside the general aviation hangars at Ankara’s Esenboğa International Airport. Turkish Airlines has also canceled flights to 22 destinations, including 17 international routes. Last month, the airline deferred deliveries for 39 single-aisle aircraft from orders placed with Airbus and Boeing, citing decreased demand as reason for the postponement.

Hürriyet Daily News | Related Turkish Airlines launches “magic” in-flight safety video – Business Traveller



Pax Support Jet2’s Early-Morning Alcohol Ban

Research released yesterday by World Travel Market revealed that 73 percent of passengers surveyed support’s decision to refrain from selling alcohol on board before 8 a.m. The airline has been enforcing the early-morning alcohol ban since August, in a bid to reduce unruly passenger behavior. Alcohol or drugs were involved in 23 percent of air rage incidents last year, according to the International Air Transport Association (IATA). “The increase in reported incidents tells us that more effective deterrents are needed,” said Alexandre de Juniac, IATA’s director general.

The Independent | Related UK airline Jet2 curtails alcohol sales – Air Transport World



Economic Distribution: Air Astana Teams Up With Anaïk for Economy-Class Amenity Kits

Air Astana’s economy passengers will receive colorful amenity kits, designed by Anaïk, to help brighten their in-flight experience. The kits are adorned with an airplane pattern and include socks, a sleeping mask, a dental kit, earplugs and a pen. “We always try to enhance the passenger experience and make something that our passengers will enjoy on board and after the flight, and we are sure these kits will serve that purpose,” said Yelena Obukhova, deputy director of In-Flight Services at Air Astana.  

Aircraft Interiors International | Related On High-End Flights, Amenity Kits Worth Keeping – The New York Times




Photo of the Day

Solar #planespotting? Sun peeks through the clouds at a Japan Airlines B767. Captured by (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

A special shoutout to everyone working the polls, going to the polls and participating in this process. #KeepSoaring #ElectionDay

JetBlue @JetBlue


Association News

Join the APEX Media Team!

Spafax is looking for a managing editor and deputy editor to oversee the APEX media platform, which includes a bi-monthly magazine (APEX Experience), a daily e-newsletter (APEX Daily Experience) and the news sections of APEX Media is the official news source for the Airline Passenger Experience Association, and creates a wide range of properties to help educate its membership on key issues and emerging trends.


Register Now for APEX MMM 2017 in Berlin

APEX MultiMedia Market 2017 will take place in Berlin from April 24 to 26. #APEXMARKET is the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide vendors of TV, movies, GUIs, games, audio and applications. Register now to join us at the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.


> Quote of the Day

“The scientist is not a person who gives the right answers, he's one who asks the right questions.”

Claude Lévi-Strauss


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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