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November 14, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


ViaSat Broadens IFEC Product Portfolio With Acronics Acquisition

ViaSat today announced it has acquired aviation software company Arconics. The deal gives the satellite communications provider a new set of revenue-boosting in-flight entertainment and connectivity applications, enabled by the Arconics Connected Aircraft Software Platform. "By acquiring Arconics, we are bolstering our ability to serve the global aviation market," says Don Buchman, VP and GM of Commercial Mobility Business at ViaSat. "We believe combining our strengths with Arconics will position ViaSat to be the market leader for connectivity, passenger services and flight deck applications and operations."

ViaSat | Related American Dumps Gogo Wi-Fi on 500 Planes for Speedy ViaSat Alternative – Skift



A Perfect Retrofit: Recaro Delivering 6,600 Seats to TAP Portugal

TAP Portugal has recently debuted Recaro seats on board one of its Airbus A319s on a flight from Lisbon to Luxembourg. The German aircraft seat manufacturer is in the process of delivering 6,600 seats, including SL3510 and BL3530 models, to the Portuguese carrier, which is retrofitting cabins on its A319, A320 and A321 aircraft. “The SL3510 and BL3530 seats from Recaro fit in perfectly with our new cabin equipment and rank among the best seats in the industry,” says Trey Urbahn, COO of TAP Portugal. “We are delighted that the first upgrades have been so successful and that we have a strong and reliable partner at our side with Recaro.”

Recaro | Related TAP Portugal rolls out new Airbus cabins – Air Transport World



No Boeing Aircraft or iPhones if Trump Starts Trade War, Says Chinese State Tabloid

State-backed Chinese tabloid Global Times has threatened retaliation if US president-elect Donald Trump starts a trade war with China. “A batch of Boeing orders will be replaced by Airbus. US auto and iPhone sales in China will suffer a setback, and US soybean and maize imports will be halted,” reads the newspaper. Trump spent much time on the campaign trail accusing China of stealing US jobs and proposing higher tariffs on Chinese goods. However, during his first interaction with Chinese president Xi Jinping since the election, Trump was quoted by Chinese state media saying, “The US and China can achieve mutual benefits and win-win results. I would love to work with you to enhance the cooperation between the US and China.”

Quartz | Related IAG CEO Willie Walsh urges new UK-US Open Skies agreement – Air Transport World



Qantas Launches VR App Showcasing Australia’s Roads Less Traveled

Qantas has launched a new virtual reality (VR) app that enables customers to interactively explore Australian destinations before traveling. Available on iPhone, Android, Samsung Gear VR, Oculus Rift and HTC Vive devices, Qantas VR showcases the country’s less frequented landscapes through a series of immersive videos. The app also allows customers to book Qantas flights to destinations featured in the videos. “Our aim with the new virtual reality app is to connect with travelers by showcasing parts of Australia they may not be familiar with,” says Olivia Wirth, Qantas Group executive for Brand, Marketing and Corporate Affairs. “Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible.”

Breaking Travel News | Related Points of Purchase: Retail Realities – APEX Media



Edinburgh Airport Makes Long-Term Expansion Plans

Edinburgh Airport has unveiled an expansion master plan, which sets out a framework for the airport’s ongoing development up to 2040. The plan includes the construction of an enlarged terminal building and expanded areas for aircraft parking and cargo storage. “At Edinburgh Airport, our passenger numbers have grown more in the past three years than they did in the previous 10 years,” says Gordon Dewar, chief executive of Edinburgh Airport. “We’ve grown by one million passengers each year since 2012. We’ve grown our route network, serving more destinations and working with more airlines than ever.”

Business Traveller | Related Edinburgh Airport's October passenger numbers hit a new high – The National



Flying Cars: The Drive for Personal Commuter Aircraft

Airbus and Uber are veering towards autonomous vertical takeoff-and-landing (VTOL) aircraft, but must first perfect their use of ultralight materials and artificial intelligence, and obtain regulatory approval. While Uber looks to airspace to alleviate ground traffic, Airbus aims to fly a full-size prototype of its VTOL, called Vahana, before the end of 2017. “The aircraft we’re building doesn’t need a runway, is self-piloted, and can automatically detect and avoid obstacles and other aircraft,” said Rodin Layoff, CEO of Airbus’ subsidiary A³. “Designed to carry a single passenger or cargo, we’re aiming to make it the first certified passenger aircraft without a pilot.”

APEX Media | Related Inside Uber’s Plan to Take Over the Skies With Flying Cars – Wired



[PHOTOS] A Past Rewritten: JetBlue Reimagines Itself With 60s-Style Livery

JetBlue has rolled out a 1960s-themed “RetroJet” livery on one of its Airbus A320 aircraft. The New York-based carrier says the retro design aims to celebrate the jet age of air travel, while highlighting the airline’s unique style. Because JetBlue has only been around since 2000, the airline said it researched companies from the mid-1960s to “essentially reverse-engineer the JetBlue brand and envision what the customer-friendly carrier of today might have looked like some five decades ago.” The end result features orange and blue stripes, with JetBlue Airways printed in a retro jazz-inspired font.

USA Today | Related JetBlue unveils flights for Havana, its 100th city – USA Today




Photo of the Day

Soaring well above the Allianz Tower, one of Istanbul's tallest buildings. Captured by @grkmcl (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

“Why fit in when you were born to stand out?” ? - food for thought from Dr. Seuss. #TheFutureIsYellow Photo credit: @ChangiAirport

Scoot @InsideScoot


Association News

APEX 2017 Events Are Just Around the Corner!

APEX events offer unique and valuable forums for airline passenger experience industry experts and newcomers alike to gain technical knowledge, acquire professional development skills and explore the latest industry trends. APEX EXPO, MultiMedia Market, regional conferences and technology conferences are just some of the industry events that bring together airlines, buyers and suppliers in order to improve the passenger experience. Click here for more information on upcoming APEX events.


Join the APEX Media Team!

Spafax is looking for a managing editor and deputy editor to oversee the APEX media platform, which includes a bi-monthly magazine (APEX Experience), a daily e-newsletter (APEX Daily Experience) and the news sections of APEX Media is the official news source for the Airline Passenger Experience Association, and creates a wide range of properties to help educate its membership on key issues and emerging trends.



The proposition manager will be engaged in defining a state-of-the-art passenger experience for in-flight connectivity and entertainment, tailored to the specific needs of each airline client. The role will act at a cross-functional level, integrating technical input and commercial objectives from across Inmarsat with the requirements of the client airline. Click here to apply and view all job listings.
> Inmarsat: Airline Proposition Manager


> Quote of the Day

"You cannot look up at the night sky on the planet Earth and not wonder what it's like to be up there amongst the stars. And I always look up at the moon and see it as the single most romantic place within the cosmos."

Tom Hanks


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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