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November 16, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


United Announces Basic Economy Fare With Carry-On Bag Restrictions

United Airlines has announced a new low fare that limits passengers to one carry-on item that fits under a seat, as part of a wider strategy to boost profit over the next four years. The Chicago-based carrier says it will introduce its Basic Economy fare structure early next year, amid increased competition from low-cost carriers such as Spirit Airlines, Frontier Airlines and Allegiant Air. United says passengers flying with Basic Economy tickets won’t be able to preselect their seats, but will still receive items that are part of its standard economy service, including snacks and beverages.

Reuters | Related United Airlines converts 737-700 order to -800, -MAX versions – Air Transport World



GEE Partners With KID-Systeme for Saudia’s Wireless IFE Platform

Global Eagle Entertainment (GEE) has partnered with KID-Systeme to develop and deploy Saudi Arabian Airlines’ new wireless in-flight entertainment system. The platform, which will be branded as Saudia SKYfi, is to be linefit across Saudia’s fleet of 20 Airbus A330s and 30 A320s, using GEE’s app-based IFE portal and back-end integration with aircraft servers. “Together, we have crafted a unique wireless content streaming capability that leverages KID-Systeme’s position in cabin electronics and GEE’s extensive family of mobile applications and content expertise,” says Walé Adepoju, EVP of Media and Content at GEE.

Global Newswire | Related Saudia to install SKYfi Club wireless IFE platform – Future Travel Experience



EasyJet Close to Choosing Post-Brexit EU Operating Base

EasyJet says it will apply for a new license to continue flying within the European Union, following Britain’s vote to leave the 28-member state bloc. In a statement announcing the low-cost carrier’s first annual profit fall in six years, easyJet CEO Carolyn McCall said that the airline was close to choosing an operating base within the EU to make a formal application for a certificate early next year. "We are confident there will be an agreement between the UK and the EU, but we can't be certain it will be reflective of current arrangements so that's why we need to establish an EU operating company," said McCall.

USA Today | Related British airlines band together to fight for continued access to European skies – The Telegraph



Emirates Partners With LinkedIn Learning for High-Flying E-Courses

Emirates has partnered with LinkedIn to offer the social network’s e-learning courses on its ice in-flight entertainment system. The new content from LinkedIn Learning includes a variety of courses ranging from 20 minutes to over two hours long, and spanning topics such as management, leadership, marketing and creativity. Featured courses include “Managing Stress” and “Learning from Failure” by TEDx speaker Todd Dewett, and lectures on productivity in the workplace by David Allen. According to Emirates, the LinkedIn Learning courses will be regularly updated to include new topics.

Arabian Aerospace | Related In-Flight Enlightenment: Airlines Bring Enriching Entertainment On Board – APEX Media



Vancouver International Airport Launches Program for Travelers With Autism

Vancouver International Airport (YVR) has become Canada’s first airport to launch a scheme to help travelers with autism pass through airports more quickly. Launched Monday in partnership with the Canucks Autism Network, YVR’s I CAN Fly program will roll out resources, including boarding pass stickers that guarantee speedier processing through customs and security checkpoints, to make air travel for passengers on the autism spectrum more accessible. “Our partnership with Vancouver International Airport allows families to become familiarized and desensitized to the whole travel process,” says Katy Harandi, president and CEO of the Canucks Autism Network.

Huffington Post | Related Accessibility in Air Travel: Industry Stakeholders Offer Solutions for Pax With Disabilities – APEX Media



Less Is More: Mirus and Acro Lay the Groundwork for Seating Innovations

Aircraft seating suppliers Mirus and Acro took to the Aircraft Interiors International Asia tradeshow floor last month to prove that catering to the low-cost market doesn’t equal low yields. Mirus debuted the Hawk Experience app, which allows customers to customize seat designs before viewing them in augmented reality. And Acro, known for its ergonomic, low-part count Series 3 seat, has further refined its minimalist design philosophy in its newly unveiled Series 6 seat, slated for launch on an undisclosed airline in mid-July. “We believe that lots of the innovations in the seat market come from low-cost carriers because they are pressed by economics to be innovative,” says Andrew Bowen, Acro’s commercial director.

APEX Media | Related Plush and Digital Finishes on Show at Aircraft Interiors Asia Expo – APEX Media



Branching Out: Alaska Airlines Completes First Flight Fueled by Trees

Alaska Airlines successfully completed the world’s first commercial flight using jet fuel made from sustainably sourced forest residuals from the Pacific Northwest. The Boeing 737-800, which departed Monday morning from Seattle to Washington, DC, was powered by a 20 percent blend of the new aviation biofuel developed by Washington State University’s Northwest Advanced Renewables Alliance. According to the airline, replacing 20 percent of its fleet-wide fuel supply could reduce emissions by about 142,000 metric tons of carbon dioxide – the equivalent of taking 30,000 cars off the road for one year.

Travel Pulse | Related South African Airways Makes First Flight Using Fuel From Tobacco – Bloomberg




Photo of the Day

At the tail end. Captured by @rilaplane (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

It's our birthday! ??? 96 years of connecting Australia with the world.

Qantas @Qantas


Association News

APEX 2017 Events Are Just Around the Corner!

APEX events offer unique and valuable forums for airline passenger experience industry experts and newcomers alike to gain technical knowledge, acquire professional development skills and explore the latest industry trends. APEX EXPO, MultiMedia Market, regional conferences and technology conferences are just some of the industry events that bring together airlines, buyers and suppliers in order to improve the passenger experience. Click here for more information on upcoming APEX events.


Register Now for APEX MMM 2017 in Berlin

APEX MultiMedia Market 2017 will take place in Berlin from April 24 to 26. #APEXMARKET is the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide vendors of TV, movies, GUIs, games, audio and applications. Register now to join us at the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.



The proposition manager will be engaged in defining a state-of-the-art passenger experience for in-flight connectivity and entertainment, tailored to the specific needs of each airline client. The role will act at a cross-functional level, integrating technical input and commercial objectives from across Inmarsat with the requirements of the client airline. Click here to apply and view all job listings.
> Inmarsat: Airline Proposition Manager


> Quote of the Day

"The brain is wider than the sky."

Emily Dickinson


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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