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November 22, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Boeing Appoints GE’s Kevin McAllister as New Commercial Airplanes CEO

Boeing announced on Monday that Ray Conner stepped down from his position as CEO of its Commercial Airplanes division, but will stay on as vice-chairman until the end of 2017. Conner will be replaced by senior General Electric Aviation executive Kevin McAllister, marking the first time the Boeing division goes outside the company for the appointment of CEO. The change is part of the company’s goal of increasing annual services revenue from $15 billion to $50 billion within 10 years. Boeing CEO Dennis Muilenburg said the change does not alter plans for developing new aircraft, but places an emphasis on generating revenue from servicing aircraft during their decades-long lives.

The Seattle Times | Related Boeing sees large narrow-bodies appeal in Asia – FlightGlobal



Lovin’ It: WestJet Chooses McDonald’s to Supply Onboard Coffee

WestJet yesterday became the first airline to exclusively serve McDonald’s McCafé coffee on its flights. The fast-food giant beat competing bids from Starbucks and Tim Hortons, and will supply coffee on all 650 of the Canadian carrier’s daily flights by December 1. The onboard brew was adapted for the different perception of taste experienced at high altitudes and will be served in specially designed WestJet-McCafé cups. "We serve 30,000 cups a day and so, clearly, that’s good visibility for the McCafé brand," says WestJet CEO Gregg Saretsky. "We're going to be serving a better cup of coffee, so it improves the guest experience and just ups the game in the coffee wars in the Canadian skies."

CBC News | Related United and illycaffè Team Up to Offer Pax a Fresh Perk – APEX Media



All Nippon Airways Targets US Pax With “Welcome to Experience Class” Campaign

All Nippon Airways’ (ANA) “Welcome to Experience Class” campaign focuses on the travel experience, rather than on cabin class distinctions. The program, which is aimed at US travelers, launched earlier this month with a high-energy music video featuring Steve Aoki, an American DJ with Japanese roots. “We chose to partner with Steve Aoki in particular because his Japanese heritage and passion for music and travel so closely align with ANA travelers,” said an ANA spokesperson. “He delivers an amazing experience at every show, and we aim to deliver that same unparalleled experience on every flight.”

APEX Media | Related ANA joins budget-airline booking group – Bangkok Post



Seal of Approval: American Airlines Partners With FlightStats and OAG for Flight Info

American Airlines has partnered with flight information providers FlightStats and OAG to identify and deliver accurate flight status information to customers. The Official Seal of American Airlines Data will make it easier for passengers to verify which flight status providers are using information supplied directly by the airline or by trusted sources. “American Airlines has the most detailed and up-to-date information about its operations,” says Cory Garner, managing director of Distribution and Data Commercialization at American. “Third-party services that display the Official Seal of American Airlines Data … all receive reliable data from American.”

Airways Magazine | Related FlightGlobal snaps up FlightStats and Diio – Tnooz



Enter the Dragon: Dragonair Takes to the Skies as Cathay Dragon

Dragonair has officially rebranded as Cathay Dragon, as part of an effort to align its brand with its parent airline’s, Cathay Pacific. The regional carrier hopes that using Cathay’s recognizable brand will increase its appeal among customers from mainland China and will create a more seamless travel experience across regional and international networks. “This is a momentous day in the history of Cathay Dragon, and I am excited about the future of the airline and the fresh opportunities that our rebranding brings,” said Cathay Dragon CEO Algernon Yau. “As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts.”

Business Traveller | Related A Brand Apart: How Asia’s Airlines Capitalize on Product Differentiation – APEX Media



Aegean Adds Rockwell Collins’ ARINC GLOBALink to Boost Efficiency

Aegean Airlines has fully implemented Rockwell Collins’ ARINC GLOBALink air-to-ground data link communications platform. The Greek carrier says that equipping its fleet with data link capability will improve operational efficiency. Aegean plans to use data link messages to send and receive real-time aircraft and engine data to improve maintenance operations and to upload gate information to its in-flight entertainment display. “Adding data link capability to our fleet will further enhance the effectiveness of our operation and help to improve service to our customers,” says Nikos Panagiotopoulos, operations manager at Aegean.

Get Connected | Related Charting a New Course: Rockwell Collins and FlightPath3D Showcase Flight-Tracking Innovation – APEX Media



TransAsia Shuts Down Following Crashes and Financial Difficulties

Taiwanese carrier TransAsia Airways has permanently ceased operations and will enter liquidation. The shutdown of the island’s third largest airline comes after two fatal crashes in June 2014 and February 2015, and amid a sliding share price and inability to raise funds. “In the last three quarters, we recorded a loss of over NT$22 billion (US$62.7 million). After two days of meeting, the board had no choice but to make the painful decision of shutting the airline,” said TransAsia chairman Vincent Lin, adding that the airline was trying until the last minute to secure capital from potential investors.

The New York Times | Related Taiwan TransAsia plane crashes into river – BBC News




Photo of the Day

What looks like a jetliner that miraculously landed in the woods is actually someone’s dream retreat. Owner Bruce Campbell converted this Boeing 727-200 into a home nestled in an Oregon forest. Captured by @3jmedia (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Now I'm ready for my close up – the #A350-1000's first paint job. First flight scheduled on Thursday Nov. 24 (weather permitting) #A350FF

Airbus @Airbus


Association News

Join the APEX Media Team!

Spafax is looking for a managing editor and deputy editor to oversee the APEX media platform, which includes a bi-monthly magazine (APEX Experience), a daily e-newsletter (APEX Daily Experience) and the news sections of APEX Media is the official news source for the Airline Passenger Experience Association, and creates a wide range of properties to help educate its membership on key issues and emerging trends.


APEX 2017 Events Are Just Around the Corner!

APEX events offer unique and valuable forums for airline passenger experience industry experts and newcomers alike to gain technical knowledge, acquire professional development skills and explore the latest industry trends. APEX EXPO, MultiMedia Market, regional conferences and technology conferences are just some of the industry events that bring together airlines, buyers and suppliers in order to improve the passenger experience. Click here for more information on upcoming APEX events.



The proposition manager will be engaged in defining a state-of-the-art passenger experience for in-flight connectivity and entertainment, tailored to the specific needs of each airline client. The role will act at a cross-functional level, integrating technical input and commercial objectives from across Inmarsat with the requirements of the client airline. Click here to apply and view all job listings.
> Inmarsat: Airline Proposition Manager


> Quote of the Day

"Knowing is not enough; we must apply. Willing is not enough; we must do."

Johann Wolfgang von Goethe


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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