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December 5, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


DOT Grants Air Permit to Norwegian’s Irish Subsidiary

Norwegian Air Shuttle’s Irish subsidiary, Norwegian Air International (NAI), has been granted final approval by the US Department of Transportation to begin flights between Ireland and the United States. The announcement comes days after the European Union announced it would proceed with arbitration over the DOT’s delay in granting a foreign air permit to NAI. The DOT gave tentative approval to NAI in April, but stalled on the application until now. US labor groups, including the Air Line Pilots Association International, allege that NAI is operating under a flag of convenience and that its transatlantic flights would threaten US airline jobs.

Air Transport World | Related EU files for arbitration in US dispute over Norwegian Air – Reuters



Tapis Synthetic Leather Selected for LIFT by EnCore Seating

Tapis Corporation has announced that its Ultraleather Promessa by Ultrafabrics has been selected as the standard synthetic leather option for LIFT by EnCore’s Boeing 737 Tourist Class Seating. The Ultraleather material can be customized for specific color, grain, finish and weight requirements, and offers ink and stain protection. “Ultraleather’s Takumi construction provides a balance of comfort, quality, durability and weight, helping create the ultimate seating experience,” said Tapis in a press release. “The product is manufactured using proprietary technology to create four-layer, high-performance fabric.”

PAX International | Related The Boeing Sky Interior’s the Limit: LIFT by EnCore’s Tourist Class Seating – APEX Media



Up, Up and Away: Panasonic Avionics Launches an IFEC Blog

Panasonic Avionics has launched an in-flight entertainment and connectivity (IFEC) blog called UP. The company says the blog will be used as a communications channel to provide its airline customers with “new and unique perspectives on topics that matter in the IFEC industry, technology and business.” So far, the blog has published posts discussing topics such as how to measure the value of IFEC, how airlines can “superbrand” their experience and how connected aircraft can increase the personalization of customer service.

Panasonic Avionics | Related Panasonic Breaks Down the Walls to the Cool Room – APEX Media



XL Airways and La Compagnie Merge to Strengthen Long-Haul, Low-Cost Market Presence

French low-cost carrier XL Airways and all-business-class startup La Compagnie have merged with the aim of establishing a stronger presence in the long-haul, low-fare market. The airlines will maintain separate identities but will join under La Compagnie’s holding company, DreamJet Participations, and be led by XL Airways CEO Laurent Magnin. “It was inspiring to see how favorably the two airlines' employees received the news, underscoring the shared spirit and mission,” Magnin said in a statement. “Our companies will join forces under our French flag, in the premiere tourist destination in the world.”

Condé Nast Traveler | Related La Compagnie Suspends New York-London Route, Blames Brexit – Condé Nast Traveler



Bad Reaction: American Airlines Employees Report Allergies From New Uniforms

More than 1,600 American Airlines employees have reportedly suffered from allergic reactions caused by new uniforms. The outfits were initially well received when unveiled in September, but now American’s flight attendants union is calling for a total recall. Within the first few weeks of the uniform rollout, employees complained about itching, rashes, headaches and hives. American launched an investigation, initially concluding that the cases were isolated and possibly caused by a wool allergy. Another round of testing is planned in collaboration with the Association of Professional Flight Attendants.

USA Today | Related American Airlines employees sporting new uniforms – Travel Weekly



Airlines and Landmarks: Terrestrial Branding for Daily Customer Touchpoints

From towers to cafés, airlines are finding unconventional ways to leave their mark landside. Opened earlier this year, the British Airways i360 observation tower treats visitors to sky-high panoramas of the Sussex coastline. According to Peter Knapp, chief creative officer of brand consulting firm Landor, “The partnership … brings something new to British Airways’ current brand story, adding the fun factor to a sector which often lacks emotional attachment for consumers.” Low-cost carrier Nok Air is similarly investing in terrestrial branding with Nok Sky Cafés, which it plans to open in all the countries it flies to.

APEX Media | Related British Airways i360: CEO Eleanor Harris on Why Visitor Numbers are Sky High – Blooloop



An Oinkment for Nervous Flyers: Meet LiLou, SFO’s First “Therapy Pig”

Therapy dogs are becoming increasingly common at airports across the US, but San Francisco International’s (SFO) “Wag Brigade” has gone one step further by adding its first non-canine member. A small, spotted Juliana pig named LiLou has been certified in the Animal Assisted Therapy Program of the San Francisco Society for the Prevention of Cruelty to Animals. LiLou will now be performing tricks, including greeting air travelers with her snout, twirling on her back hooves and playing a toy piano, at least once a month at SFO. “When we learned of LiLou being certified, and met her, we knew this had the potential to be a very popular addition at SFO,” says airport spokesperson Doug Yakel.

USA Today | Related Dog Days: How Canines are Improving the Passenger Experience – APEX Media




Photo of the Day

The highway above the clouds on Australia's east coast. Captured by @timmymahahaha (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Rupert Pearce: By 2020 there will be 3 x more connected devices than global population & 12.2bn #M2M devices #GPC16

Inmarsat @InmarsatGlobal


Association News

APEX Member Acro Ranks Seventh in Sunday Times Fast Track 100

Acro Aircraft Seating is one of the top 10 companies in the 20th anniversary edition of the Sunday Times Virgin Fast Track 100, which ranks Britain’s private companies with the fastest-growing sales. Acro, which manufactures 3,000 seats a month for more than 30 clients, has seen its sales grow by 157 percent over the past three years.


#APEXMARKET: Berlin, April 2017, Register Now!

APEX MultiMedia Market 2017 will take place in Berlin from April 24 to 26. #APEXMARKET is the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide vendors of TV, movies, GUIs, games, audio and applications. Register now to join us at the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.


> Quote of the Day

“Flight is one of humankind’s greatest technological miracles. It is perhaps the defining technology of the late 20th century and has liberated the world from the artificial constraints of time and distance."

F. Robert van der Linden, Curator of Air Transportation, National Air and Space Museum


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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