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December 19, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Etihad Announces Job Cuts, Citing Weakened Global Economy

Etihad Airways has announced it will cut jobs as part of an effort to reduce costs and boost productivity, citing “a backdrop of weakened global economic conditions.” The Gulf carrier hasn’t said how many jobs will go, but has described the move as “a measured reduction of head count in some parts of the business.” The announcement comes amid decreasing passenger numbers at Etihad’s Abu Dhabi base and huge losses announced by Emirates. Writing for Forbes, Dominic Dudley suggests that Qantas’ announcement that it would fly directly between London and Perth could be an ominous sign for Gulf carriers, whose business models are based on acting as connecting hubs between multiple points in Europe, Africa, Asia and Australia.

Forbes | Related Etihad Aviation Group to forge new links with Lufthansa Group and airberlin – Arabian Aerospace



Bolivia’s Flag Carrier Selects Panasonic Wireless IFE

Boliviana de Aviación has selected Panasonic Avionics’ eXW wireless in-flight entertainment (wIFE) system for its long-haul Boeing 767-300ER fleet. The Bolivian flag carrier will use the wIFE system to offer passengers the ability to stream a range of Hollywood blockbusters to their personal devices. “We are constantly looking for new exciting ways to amaze and entertain our passengers, and Hollywood’s blockbusters are definitely one of them,” says Wilmer Balderrama, maintenance manager at Boliviana de Aviación. “With Panasonic’s eXW, our flyers will be able to stay on top of the new releases in the film industry at 35,000 feet.”

Inflight Online | Related Turkish Airlines selects Panasonic for in-flight connectivity – Get Connected



ANA Takes Delivery of First Airbus A320neo

All Nippon Airways has become the first Japanese airline to take delivery of an Airbus A320neo. The aircraft was handed over at a ceremony in Hamburg on December 15, and will begin scheduled operations on ANA’s short-haul international routes starting mid-January. The aircraft comes equipped with wireless connectivity and the airline’s new Rave in-flight entertainment system provides access to live television and e-books. ANA will take delivery of an additional six A320neos throughout 2017 and 2018.

ANA | Related [PHOTOS] China Southern takes first A320neo – FlightGlobal



Holiday Hubbub: UK Airport Workers and Pilots Vote to Strike in the Week Before Christmas

A series of air transport strikes are set to hit the United Kingdom in the week before Christmas, causing potential chaos during one of the busiest travel periods of the year. Around 1,500 check-in staff and baggage handlers employed by Swissport across 18 airports, including London’s Heathrow, Gatwick and Stansted, are preparing to walk out. Virgin Atlantic pilots also voted to take industrial action and will work “strictly to contract” starting December 23. The announcements follow last Friday’s news that British Airways cabin crew are preparing to strike on December 25 and 26 in a dispute over pay and conditions.

The Guardian | Related Talks agreed in bid to avert British Airways strikes over Christmas – The Guardian



Happi Flyers: JAL Offers Retro Jackets to Premium Passengers

Business- and first-class passengers on Japan Airlines’ London Heathrow–Tokyo Haneda route are being given a 1960s-style “JAL Original Happi Coat.” The garment features a white and navy blue Japanese motif along with the word “kotobuki,” meaning “best wishes,” on the back. Members of The Beatles were photographed wearing the coat when they disembarked from a JAL plane on a landmark visit to Japan in 1966. The Happi jackets are available to first-class passengers until December 31 and to business-class passengers on Christmas Eve and Christmas Day.

The Japan News | Related Japan Airlines to Turn Clothing into Jet Fuel – Ecouterre



Worth a Thousand Words: TAP Portugal Launches an Emoji Keyboard

TAP Portugal has launched a smartphone emoji keyboard, offering 100 emoticons including images of travel essentials, Portuguese cities and general aviation. Available for Android and iOS devices, the TAP FlyMoji app also features airline-related icons such as uniforms for pilots, flight attendants and maintenance technicians. “Emojis, or emoticons, have become a universal way the digital world communicates, especially via social media. TAP’s new keyboard emphasizes its dedication to innovation and emerging communication trends,” said the airline in a press release.

Airways Magazine | Related Airlines Embrace Emojis in a Bid to Reach Millennials – APEX Media



Body Language: Is In-Flight Biometric Measurement Technology Too Close for Comfort?

Measuring passenger biometrics could in theory help airlines improve service and prevent medical emergencies on board. FlightBeat, developed as a service-design project by students at TU Delft in partnership with Zodiac Aerospace and KLM, uses electrocardiogram technology to read a passenger’s heart rate through natural contact with the seat. But in-flight biometrics face obstacles, including intrusiveness, passenger apprehension, return on investment and government regulation, so it may be easier to obtain data from passengers’ personal devices – such as Fitbits – and develop apps instead.

APEX Media | Related Air New Zealand launches biometric-enabled self-service bag drop  – International Airport Review




Photo of the Day

Caught a rare dusk landing into Mumbai. Captured by @theobservatory1 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Seven o'clock in the morning: an #A380 waiting in the hangar between dawn & blazing neon light. #MondayMotivation

Lufthansa News @lufthansaNews


Association News

APEX 2017 Events Are Just Around the Corner!

APEX events offer unique and valuable forums for airline passenger experience industry experts and newcomers alike to gain technical knowledge, acquire professional development skills and explore the latest industry trends. APEX EXPO, MultiMedia Market, regional conferences and technology conferences are just some of the industry events that bring together airlines, buyers and suppliers in order to improve the passenger experience. Click here for more information on upcoming APEX events.


#APEXMarket: Book Your Booth

Meet with influential airline decision-makers and content service providers at the 2017 APEX MultiMedia Market in Berlin, from April 24 to 26. From movies and games to GUIs and apps, this exclusive members-only event covers the entire spectrum of content and in-flight entertainment. Click here to reserve your booth; if your language category is full, be sure to add your company to the waitlist, or book a non-appointment booth.


> Quote of the Day

"Flying has been one of the great things in my life. It’s taken me to the far corners of the world.”

Arnold Palmer, professional golfer


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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