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December 22, 2016



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Delta CEO Praises Aeroméxico’s Appeal to Millennials as JV Moves Ahead

Delta Air Lines and Aeroméxico have accepted the antitrust conditions imposed by the US Department of Transportation for the airlines’ proposed transborder joint venture (JV). Atlanta-based Delta and Mexico City-based Aeroméxico had initially threatened to “reconsider” the JV unless the DOT removed a condition requiring the divestiture of 24 slot pairs at Mexico City International Airport and six at New York’s John F. Kennedy International Airport. “Together, Delta and Aeroméxico are stronger in the US-Mexico market than either airline can be on its own,” said Delta CEO Ed Bastian. “I want Delta to be seen as the airline of choice of the next generation, for millennials … If you look at Aeroméxico, they’re already there.”

Air Transport World | Related Delta Changes Medical Documentation Policy After Alleged Discrimination Incident – Travel Pulse



Will Alaska Airlines Keep the Virgin America Brand?

Alaska Airlines says it won’t decide until next year whether to keep the Virgin America brand, following the completion of its $4-billion acquisition of the California-based carrier. The Virgin brand is currently licensed under Richard Branson’s Virgin Group. “We believe it’s driving a big revenue premium for Virgin,” Alaska Airlines CEO Brad Tilden told analysts on Monday. “We just want to learn more about it. So there is a chance that we could use the Virgin America brand in some form down the road.” Keeping two brands has been done before. Southwest Airlines attempted to preserve the AirTran Airways brand after it acquired the company in 2010, but ultimately absorbed the airline.

San Francisco Chronicle | Related Will Different Work? Alaska Airlines and Virgin America Merger Finalized – APEX Media



United Receives First of 14 Boeing 777-300ERs

United Airlines has taken delivery of its first of 14 Boeing 777-300ERs, as part of a refresh of its wide-body fleet. The aircraft is to be configured with 366 seats, in addition to the Chicago-based carrier’s new Polaris business-class cabin, before beginning scheduled services in February between San Francisco and Newark, and then between San Francisco and Hong Kong in March. United will take delivery of the remaining 13 777s that it has on order in 2017, before retiring its Boeing 747-400 fleet by 2018.

Breaking Travel News | Related United's "Basic Economy" Aims To Compete With Discount Airlines – NPR



Child’s Play: Qatar Airways Partners With Hasbro for In-Flight Toys and Lunch Boxes

Qatar Airways has partnered with Hasbro to offer a new range of goodies, including toys, children’s activity kits and in-flight lunch boxes, to its younger flyers. The Doha-based carrier will offer Hasbro classics such as Clue Junior, Guess Who?, Monopoly Here & Now and The Game of Life to older children. A refreshed range of kid-friendly meals will now be served in new Pictureka- and Monopoly-designed lunch boxes, which younger passengers can keep as a souvenir of their flight. “Flying can be a new and exciting experience for children, and our partnership with Hasbro allows us to make their journey extra special,” says Rossen Dimitrov, Qatar Airways SVP of Customer Experience.

Arabian Aerospace | Related Qatar Airways unveils new amenity kits – Business Traveller



British Airways to Charge for Cups of Hot Water

British Airways will begin charging for cups of hot water when its new Buy on Board short-haul service begins in January. The airline said passengers who request a teacup will be charged “at the retail price regardless of whether a tea bag is required.” Once the new catering service comes into operation, all food and drink, including soft drinks and hot beverages, will be charged. BA CEO Alex Cruz defended the move by saying, “We haven’t reached this decision because we were going to take a huge amount of cost out of the business. The decision has been taken because of choice and quality.”

Business Traveller | Related BA scraps free galley snacks for long-haul economy passengers – The Independent



Narita Airport Introduces Toilet Paper for Smartphones

Tokyo’s Narita International Airport has introduced toilet paper for smartphones inside 86 of its public washroom cubicles. The system allows users to pull off a piece of paper from a dispenser next to the regular toilet roll and give their mobile device a germ-zapping wipe. The sheets shouldn’t be flushed away too quickly though – they bear the message “Welcome to Japan” and include details of Wi-Fi hotspots and other travel information. The introduction of the paper came in response to studies showing smartphone screens typically harbor more germs than toilet seats.

The Guardian | Related Boeing's New Self-Cleaning Toilet Is a Germophobe's Delight – Bloomberg



Heartwarming Airline Ads That Prove Travel Is the Best Gift of All

The holidays wouldn’t be complete without some tearjerker advertisements highlighting the softer side of the season. Airline ads in particular pull at the heartstrings, as many families spend the holidays apart and others make the journey to see their loved ones. From Air New Zealand’s new take on a classic Christmas carol, featuring Ronan Keating and Kiwi child actor Julian Dennison, to British Airways’ tale of two traveling teddies, airlines around the world are putting smiles on faces with festive video ads.

APEX Media | Related Airlines Alleviate Holiday Hubbub With Festive Flying Initiatives – APEX Media




Photo of the Day

Undergoing maintenance at Magnetic MRO's facility in Tallinn, Estonia. Captured by @kkkkristjan (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

@theAPEXassoc 2016 newcomer member of the year @SkyLightsAero highlighted in @nytimes in great end-of-year article!

Joe Leader @joepleader


Association News

Join Us in Long Beach for #APEXEXPO 2017

APEX EXPO 2017 will take place in Long Beach, California, from September 25 to 28. Join thousands of aviation professionals from around the world, all committed to improving the airline passenger experience, and reunite with the peers you connected with this year in Singapore!


> Quote of the Day

"Even now, I think of flying as a refuge; gliding with the birds on the currents, the sky a great silent cathedral surrounding you."

Melanie Benjamin, novelist – The Aviator's Wife


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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