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January 16, 2017



Today's Top Stories

Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Aireon Announces Launch of First 10 ADS-B Global Flight-Tracking Satellites

Aireon has announced the launch of the first 10 satellites for its space-based automatic dependent surveillance broadcast (ADS-B) system. Part of the Iridium NEXT satellite constellation, the company’s ADS-B network will provide real-time air traffic management, surveillance and air traffic capabilities, delivering 100-percent coverage across the entire planet. More than 70 percent of Earth, including oceanic and remote airspace, currently lacks air traffic surveillance. “Today is a landmark moment in history for global air traffic surveillance, air traffic safety and the aviation industry as a whole,” said Don Thoma, CEO of Aireon. “Once our global ADS-B surveillance service is fully deployed, every ADS-B-equipped aircraft can have its precise location accounted for 24/7.”

Inflight Online | Related Study: Space-Based ADS-B Will Help Curb Aviation Emissions – AINOnline



GEE Signs Ku-Band Satellite Deal With SES for North American In-Flight Connectivity

Global Eagle Entertainment has secured a lease for an entire Ku-band transponder on SES’s AMC-3 satellite. GEE’s newly acquired payload is being rebranded as “Eagle 1,” and will be used to increase in-flight connectivity capacity for customers in North America, the Gulf of Mexico and the Caribbean. “This satellite is a key element in the strategic expansion of our global satellite network,” said Abel Avellan, president of GEE. “Our vision is to reach hundreds of millions of people on the move around the world with a reasonably priced, high-speed Wi-Fi experience that’s equivalent to what they get at their homes or offices.”

Get Connected | Related Global Eagle buying out inclined satellite’s entire capacity – SPACE News



Flynas Places $8.6-Billion Order for 80 Airbus A320neos

Saudi Arabian low-cost carrier flynas has placed an order with Airbus for 80 A320neos. Twenty of the aircraft on order are upgrades of an existing deal for 20 A320s. Speaking at a press conference today, the low-cost carrier’s chairman, Ayed Al Jeaid, said the order is worth $8.6 billion and includes purchasing options for a further 40 A320neo aircraft. Delivery of the single-aisle jets is scheduled to begin in 2018 and continue until 2026, and will give flynas one of the largest budget fleets in the Middle East.

Reuters | Related "It doesn't matter who is flying higher out of Airbus and Boeing – as long as they are both healthy" – The Telegraph



Masterstroke: Cathay Pacific Creates Personalized Birthday Artwork for Loyalty Members

Cathay Pacific and its subsidiary, Cathay Dragon, have started giving members of their Marco Polo Club loyalty program customized contemporary art on their birthday via e-mail. The airlines’ Artmap Project uses an algorithm to create personalized illustrations in real time for more than one million loyalty members based on their travels with Cathay Pacific and Cathay Dragon over the past year. “Rather than send a mass-produced impersonal birthday greeting, we wanted to make a more meaningful connection with all of our tier members,” says Elaine Lee, Cathay Pacific’s manager for Loyalty Marketing. “Each Artmap is hosted on a minisite, where members witness their piece painting itself before their eyes, elegantly illustrating their year of travel.”

The DesignAir | Related Cathay Dragon hosts "Marriage in the Air" at 35,000 feet – GDN Online



Embraer Achieves 2016 Deliveries Goal

Embraer said it achieved its 2016 target of delivering 108 commercial aircraft last year. “Twenty-sixteen was a year of major challenges in the aviation industry due to global economic and political uncertainties,” said Embraer’s president and CEO, Paulo Cesar de Souza e Silva. “In response to this scenario, Embraer is implementing important actions and making adjustments to be well positioned in all business segments it operates.” The Brazilian aerospace manufacturer also received an order from Norway-based regional carrier Wideroe for up to 15 E190-E2 jets, with deliveries scheduled for 2018.

Airways Magazine | Related Wideroe turns to jets with Embraer 190-E2 order – Flight Global



Are Moving Walkways Helping or Hindering Passenger Flow at Airports?

From John F. Kennedy and Amsterdam Schiphol to Heathrow and Qatar’s Hamad International, millions are being invested in large-scale airport makeovers. Moving walkways are one way to alleviate concerns about navigating sprawling terminals, but research suggests they may not actually be improving passenger flow. According to Seth Young, director of the Center of Aviation Studies at Ohio State University, “Overall, the speed of those on the belt is less than if the belt wasn’t there.” They may occupy valuable space and decelerate walking speeds, but, in the age of airport expansions, moving walkways are a boon for travelers with reduced mobility – and an unexpected breeding ground for artistic expression.

APEX Media | Related Accessibility in Air Travel: Industry Stakeholders Offer Solutions for Pax With Disabilities – APEX Media



Noodle Doodle: HK Express Unveils Udon Livery

HK Express has unveiled a new udon noodle-themed aircraft livery, celebrating the low-cost carrier’s Hong Kong–Takamatsu, Japan, route. The livery was designed by LIFT Strategic Design and features a pair of chopsticks holding Sanuki udon noodles – a regional specialty in Kagawa Prefecture, where Takamatsu Airport is located. “The livery is a bold showcase for Kagawa, and promises to increase awareness of the prefecture as HK Express deploys the aircraft throughout its growing network,” said Daniel Baron, CEO of LIFT Strategic Design.

HK Express | Related A Brand Apart: How Asia’s Airlines Capitalize on Product Differentiation – APEX Media




Photo of the Day

Snowland in the sky. Captured by @zenplanes (via Instagram).

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> Tweet of the Day

As we honor #MLKDay, we encourage you to give back and serve others with unity in mind.

Delta @Delta


Association News

APEX MMM 2017: Register Now & Reserve Your Accommodation!

Content is crucial to the passenger experience, which is why airlines attend the industry’s exclusive one-stop content marketplace, even if CSPs handle the majority of content selection. At APEX MultiMedia Market, taking place in Berlin from April 24 to 26, airlines will have the opportunity to meet with nearly 60 distributors. Register now and reserve your hotel room to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.


Speak Up! Submit Your Session Proposals for APEX Events

APEX is accepting proposals from members to speak at its events: MultiMedia Market, EXPO, TECH and regional conferences. APEX is looking to strengthen the industry and foster business opportunities through education, innovation, networking and recognition. Session proposals will be reviewed based on their merit and relevance to APEX’s strategic mission, vision and objectives. Click here to submit a proposal.


> Quote of the Day

“I think you travel to search and you come back home to find yourself there.”

Chimamanda Ngozi Adichie, Nigerian novelist


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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