No Images? Open in Browser

January 17, 2017



Today's Top Stories

Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Airbus Plans Flying Car Prototype by End of Year

Airbus is planning to test a prototype for a flying car by the end of this year and expects to put it into production by 2021, said the group’s CEO, Tom Enders, on Monday. A recently formed Airbus division, called Urban Air Mobility, has been exploring concepts such as a flying taxi that can carry multiple passengers and be booked via an Uber-style app. The company expects such innovations to ease congestion on roads. "One hundred years ago, urban transport went underground, now we have the technological wherewithal to go above ground," Enders told the DLD digital tech conference in Munich. "We take this development very seriously."

The Independent | Related CES 2017: Emotional Technology of Self-Driving Cars May Soon Feel Its Way Into Aviation – APEX Media



Lufthansa and Etihad in Merger Talks, Reports Italian Newspaper

Lufthansa and Etihad are in talks over a possible merger between the two airlines, according to an unsourced report in Italian newspaper Il Messaggero. The Rome-based publication says the airlines’ managers have been in discussions over several weeks about the possibility of Etihad initially buying a 30- to 40-percent stake in Lufthansa. The paper said this would be followed by plans for a full merger. Lufthansa and Etihad declined to comment on the rumors they described as “speculation,” but shares in the German airline group were up six percent on Tuesday. Analysts reacted with skepticism to the report, citing the EU’s foreign ownership rules for airlines, which are capped at 49 percent. Barclays analysts described the likelihood of a merger as “rather implausible."

Reuters | Related Alitalia Hits Turbulence Over Etihad management – Air Transport World



Delta Adds New Content From Hulu, Refinery29, Disney and More to IFE Catalog

Delta Air Lines is adding new content to its Delta Studio in-flight entertainment catalog, including selections from Hulu, Refinery29, Disney, Food Network and HGTV. Passengers will be able to catch up on current season episodes of Hulu’s The Mindy Project, Emmy-nominated East Los High and critically acclaimed Difficult People. “This is another step in our commitment to provide customers with the best onboard experience in the industry,” said Joe Kiely, Delta’s managing director for Customer Experience and Product Development. The new additions will be available on seatback screens or through in-flight streaming via the Gogo entertainment app.

Delta Air Lines | Related Delta Makes In-Flight Entertainment Free For All Passengers – Forbes



In Perfect Harmony: Holistic Design Extends Airline Branding Beyond the Cabin

To enhance passenger satisfaction and build loyalty, an airline's brand promises should begin during the booking process and extend through to the end of the journey and beyond. This kind of overarching hospitality mindset requires consistent and harmonic design elements and is even reflected in personal interactions. IATA’s 2016 Global Passenger Survey shows that 23 percent of survey participants identified good customer service from cabin crew as the most important contributor to their satisfaction. “Airlines have extended design from the lounge to the cabin, even before you get to the lounge by having a limo pick up customers at their homes, and even to how customers engage with the brand in the digital realm,” explains Ben Orson, managing director of JPA Design in London.

APEX Media | Related Designing PaxEx in an Age of Digital Disruption – APEX Media



Emirates Introduces Sustainable Blankets Made Entirely From Recycled Plastic Bottles

Emirates has started offering blankets made entirely from recycled plastic bottles to passengers in economy class on long-haul flights. Made using a patented technology called ecoTHREAD, each blanket is produced from 28 recycled bottles, through a process that transforms plastic chips into yarn, which is then woven into a polar fleece material. Emirates says that, by 2019, the blankets will ensure that 88 million plastic bottles, the weight of 44 A380 aircraft, are sustainably reused instead of ending up in landfills.

Business Traveller | Related Airplanes’ Ecological Impact Fuels Research to Reduce CO2 Emissions – APEX Media



Applied Aeromatherapy: Zodiac Unveils Cabin Scent Diffusing Technology

Zodiac Aerospace has launched what it says is the first FAA/EASA certifiable system for diffusing fragrances on board any aircraft. Called FIVE, the system includes self-sealing smart cartridges, flame arrestors and dry scents that allow aromatic oils to be safely diffused during flight, according to the French aerospace group. “Pleasant smells improve moods, shorten the perception of time, boost sales and form strong memories,” says Zodiac. “FIVE can be integrated into boarding areas, downstream of cabin air vents and inside trolleys, premium seats, galleys or lavatories to create a positive first impression, a unique cabin experience, new IFE and sales options and prevent malodors.”

Runway Girl Network | Related Scents of Place: Airlines Apply Aromas for Passenger Comfort – APEX Media



Moody’s Thinks Middle East Will Lead Global Airline Industry Growth in 2017

The Middle East is set to be the world’s fastest-growing region for the airline industry in 2017, according to forecasts issued by Moody’s. The ratings agency estimates the region will see the biggest rise in terms of new airline capacity and revenue passenger kilometers (RPK), but growth is expected to be lower than in 2016. The optimism comes despite signs of a slowdown among two of the Middle East’s largest carriers, with Etihad announcing job losses and Emirates announcing a fall in profits last year. “The Middle East and Asia-Pacific will continue to lead among all regions, with RPK growth of nine percent and seven percent, respectively,” says Jonathan Root, vice-president at Moody’s. “However, these rates represent declines of 1.8 and 1.9 percentage points in their respective growth rates.”

Forbes | Related Passenger demand increases steeply for Middle Eastern airlines – The National




Photo of the Day

Here we have a tunnel at Newcastle International Airport. Notice the light play. Captured by @laulaurilou (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

“With peace and hope for all mankind.” – Apollo 17 Commander, Gene Cernan, Last man to walk on the moon. Rest in Peace.

Boeing Defense @BoeingDefense


Association News

Register Now: APEX MultiMedia Market

APEX MultiMedia Market 2017, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26, 2017. APEX Media caught up with Éric Lauzon, manager, Multimedia Entertainment, for Air Canada and co-chair of the event, to discuss what’s on the docket at APEX’s second-largest annual event. Click here to register.


Reserve Your Room for #APEXMARKET in Berlin

APEX MultiMedia Market will take place at the Mercure Hotel MOA Berlin, from April 24 to 26. #APEXMARKET is the only global industry event focused on bringing together IFE buyers with the leading worldwide vendors of TV, movies, GUIs, games, audio and applications. Register now to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers. Click here for more information about how to reserve your accommodations.


> Quote of the Day

“You'll never find a rainbow if you're looking down”

Charlie Chaplin


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2017. All rights reserved.