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January 25, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


American Airlines Opts for Wireless IFE Instead of Seatback Screens on Boeing 737 MAXs

American Airlines says its upcoming Boeing 737 MAX aircraft, slated for delivery later this year, will not be equipped with seatback screens. Instead, the Fort Worth-based carrier will adopt wireless in-flight entertainment systems that offer free access to its IFE catalog and live television. Noting that 90 percent of its passengers already bring a personal device on board, the airline said in a statement that, “It makes sense for American to focus on giving customers the best entertainment and fast connection options rather than installing seatback monitors that will be obsolete within a few years.” The airline stressed that it plans to keep the seatback screens that are already installed on its wide-body fleet.

Star Telegram | Related Budget-Friendly Entertainment Part Two: Seatback Setbacks and Gains – APEX Media



JAL to Offer Unlimited Free In-Flight Wi-Fi on Domestic Flights

Japan Airlines has been offering 15 minutes of free in-flight Wi-Fi on domestic flights since August 2016, but is now going a step further by removing the 15-minute time limit. The promotional service will be available on all 77 JAL Sky Next-equipped aircraft for a period of seven months, beginning on February 1 until August 31. In-flight video programs on topics including sports, gourmet food, music and animation are also available to passengers free of charge and can be streamed wirelessly using mobile devices. JAL became Gogo’s first customer outside of North America in the summer of 2014.

Inflight Online | Related Taking the Scenic Route: Japan Airlines Offers Views of Mt. Fuji From 35,000 Feet – APEX Media



Airbus Warns UK Against Disrupting Free Movement of People After Brexit

Airbus COO Tom Williams told British MPs that his company would be “entering a dangerous phase” if the UK’s vote to leave the European Union results in the end of the free movement of people and goods. “We've got a lot of Brits working in Europe and a lot of French and Germans working here in the UK, so for us, as an international company, that's what we need to have – a fairly seamless process,” Williams told the Commons Treasury Select Committee on Tuesday. “Anything that disrupts that model will create inefficiency and could affect our long-term competitiveness," he added. In a speech made last week, UK Prime Minister Theresa May said she intends to take Britain out of the EU’s single market.

The Independent | Related Easyjet counts the cost of the collapse in the pound after the Brexit vote – Sky News



Airlines Ramp Up Services to Houston for Super Bowl Weekend

US carriers are making some last-minute additions to their flight schedules to help eager football fans get from New England and Atlanta to Houston. The New England Patriots will go head-to-head with the Atlanta Falcons at NRG Stadium on February 5. JetBlue, the official airline of the Patriots, announced Monday that it would be adding an extra round-trip service from and to Boston and a one-off round-trip service from Providence, Rhode Island, to Houston. It also plans to offer priority boarding to fans wearing the team’s jersey and an alcoholic beverage for $1. Atlanta-based Delta Air Lines is also ramping up its Super Bowl weekend services, adding half a dozen extra flights from Hartsfield-Jackson International Airport to Houston.

USA Today | Related Super Bowl flights show how to save on airfare – USA Today



Turkish Airlines Revamps Its Seatback Screen User Interface

Turkish Airlines has redesigned its in-flight entertainment user interface with the aim of making its content and information services more enjoyable and easier to use. The design is based on the results of a study conducted by professional usability and user experience laboratories. The enhanced interface includes additional features including the ability to filter movies and TV shows based on IMDb ratings and a streamlined method of searching across its catalog of videos, music and games. Turkish Airlines also added an improved 3-D map with more interactive data and a “Do not disturb” function, allowing passengers to specify whether they want to be woken for meals.

PAX International | Related Hollywood star Morgan Freeman becomes new face of Turkish Airlines – Hurriyet Daily News



Ireland’s CityJet to Buy Danish Regional Carrier Cimber From SAS

CityJet will acquire Scandinavian Airlines’ (SAS) Danish subsidiary, Cimber, on January 31. The Irish regional airline will continue to operate Cimber’s Copenhagen network, which spans 30 European destinations, on behalf of SAS, using Cimber's current fleet of 11 Bombardier CRJ900s. CityJet has also signed a conditional purchase agreement with Bombardier for an additional six CRJ900s, plus four options in a deal worth up to $467 million. Announcing the agreement yesterday, SAS president and CEO Rickard Gustafson said the Nordic carrier is divesting ownership of Cimber to focus its operational capacity on busier routes, using a more uniform aircraft fleet, while delegating shorter routes to regional partners.

Air Transport World | Related Scandinavian airline SAS eyes up Irish base – Irish Times



Runway-Inspired Fashion Takes Off With Very Plane Clothes

Aviation photographer Laird Kay’s new clothing line, Very Plane Clothes, celebrates aircraft as art with designs that are anything but plain. There are over 100 items in Kay’s collection, with about 20 different aircraft photos printed directly onto the garments. Among the other companies also catering to the AvGeek fashionista are Skybelts, which repurposes aircraft seat belt clasps to create unique fashion belts, and Looptworks, which has partnered with Alaska Airlines and Southwest Airlines to turn leather passenger seat covers into a stylish line of accessories. “I wanted to highlight the beauty of the plane, and the elegance and the grace, and the wonderful engineering that goes into these flying sculptures,” said Kay.

APEX Media | Related Sky-High Retail for Grounded Shoppers – APEX Media




Screen Shot 2017-01-25 at 10.54.10 AM

Sunrise on a new day full of adventure! Captured by @just_inflight (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Pick your fav emoji. Today we had a Free Chat celebration complete with emoji cookies! #ChatonAlaska #iFlyalaska

Alaska Airlines @AlaskaAir


Association News

APEX EXPO Exhibit Space: Book Now!

APEX Experience-EXPO2017-Convention CenterAPEX EXPO 2017 will take place in Long Beach, California, from September 25 to 28. There is still time to book a booth at early-bird pricing – booth contracts are due by February 15 and space is limited. Please contact Desiray Young ( or 847-686-2277) to reserve a booth today!


Register Now: APEX MultiMedia Market

APEX MultiMedia Market 2017, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26, 2017. APEX Media caught up with Éric Lauzon, manager, Multimedia Entertainment, for Air Canada and co-chair of the event, to discuss what’s on the docket at APEX’s second-largest annual event. Click here to register.



The Regional Manager Operational Airworthiness and Compliance is responsible to lead a team that oversees the compliance to policies, processes, standards and Canadian Aviation Regulations within their assigned areas of oversight in accordance with the Quality Assurance program and Safety Management system programs within ACM and Air Canada. The incumbent will work regularly with production groups to assist in process monitoring, resolving regulatory issues and using training resources to supply required and requested training to front line technicians. Click here to apply and view all job listings. Click here to apply and view all job listings.
> Air Canada: Regional Manager Operational Airworthiness and Compliance


> Quote of the Day

"Every cubic inch of space is a miracle."

Walt Whitman


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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