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February 6, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Qatar Airways Lands in Auckland, Completing World’s Longest Nonstop Commercial Flight

Qatar Airways has launched the world’s longest nonstop commercial flight. Taking off from Doha and landing in Auckland, New Zealand, Flight QR920 was operated using a Boeing 777-200LR, and lasted 16 hours and 23 minutes. The aircraft crossed 10 time zones and 9,032 miles, and was welcomed with shower cannons upon arrival at Auckland Airport. New Zealand’s trade minister, Todd McClay, said the estimated economic impact of the new scheduled service would be more than $36.5 million per year. However, longer commercial flights have existed: Singapore Airlines’ 19-hour route from Singapore to Newark covered 9,506 miles and was operated using an Airbus A340-500, but was cut in 2013.

The Guardian | Related This is what a 16-hour flight does to your body – The Independent



Federal Judge Temporarily Lifts US Immigration Ban, White House to Appeal

The US State Department has lifted a ban on travelers from seven countries entering the United States after President Trump’s executive order was temporarily blocked by a federal judge. The Department of Homeland Security said it had "suspended any and all actions" related to implementing Trump's order and is no longer directing airlines to prevent visa holders who are citizens of Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen from boarding US-bound flights. However, the White House said Sunday it expected the courts to endorse Trump’s executive order and reinstate the ban on all refugees and citizens from the seven countries.

Air Transport World | Related Lifting of Travel Ban Sets Off Rush to Reach US – The New York Times



Air Côte d’Ivoire Partners With SITAONAIR for In-Flight Wi-Fi

Air Côte d’Ivoire has signed a deal with SITAONAIR to equip its upcoming Airbus A320 fleet with Inmarsat SwiftBroadband in-flight connectivity. Passengers flying with the Ivorian airline will be able to access in-flight Wi-Fi through SITAONAIR’s Internet ONAIR and Mobile ONAIR products. The service will launch in June this year, with the project set for completion in 2019 when Air Côte d’Ivoire takes delivery of the last of five A320s. “We are very proud to be helping Air Côte d’Ivoire to deliver a brand-new fleet of A320s with the quality in-flight connectivity services passengers increasingly demand,” said Stephan Egli, commercial regional VP for the Middle East and Africa at SITAONAIR. “Air Côte d’Ivoire is part of an in-flight connectivity revolution gaining momentum across Africa.”

Get Connected | Related SITAONAIR White Paper Reveals Evolving Drivers for In-Flight Connectivity – APEX Media



Frontier Airlines' Parent Company to Launch Chilean Low-Cost Carrier

Indigo Partners, the parent company of Frontier Airlines and Wizz Air, is planning to launch a low-cost carrier in Chile. Called JetSmart, the airline will begin operations with three aircraft, but plans to expand to a fleet of nine by the end of 2018. Bill Franke, Indigo’s managing partner and chairman of Frontier Airlines and Wizz Air, cited Chile’s economic stability, air traffic growth and supportive regulatory environment as reasons for launching JetSmart. "We are excited to do business in Chile and believe there is an overlooked customer segment wanting to fly, but for the right price," said Franke.

Travel Weekly | Related Indigo Partners assesses ultra low-cost airline investment opportunities in Southeast Asia – CAPA



Lufthansa Looks to Customer Data to Offer Passenger Services “On a Silver Tray”

Lufthansa Group says it plans to use predictive analytics to preemptively offer personalized passenger services “on a silver tray.” Speaking last week in New York, Heike Birlenbach, Lufthansa’s SVP of Sales in Europe, Africa and the Middle East, said the airline wants to be able to tailor its services to individual passengers “rather than offering them everything we have.” “We have learned there is a certain timing when a customer is looking for an upgrade, and it’s not when the ticket is booked or on the day of the flight,” said Birlenbach. “[The ideal time is] in between purchasing the ticket and the date of flight.”

Air Transport World | Related Lufthansa Aims to Become “Most Digital Aviation Group” in 2017 – APEX Media



BA Promotes Frequent Flyer Scheme Through Madrid VR Marketing Campaign

British Airways is launching a virtual reality campaign to encourage customers to collect Avios frequent flyer points when booking flights to Madrid. The airline partnered with VR developer Soul to create the campaign, which features a 360-degree video that takes VR headset users on a tour of the Spanish capital. The experience takes users to locations including the Temple of Debod, the Market of San Miguel and Retiro Park. British Airways is also working with iProspect to promote the campaign through YouTube, TrueView ads and 15-second teaser videos on Facebook 360.

Travel Daily Media | Related British Airways to drop London City-Madrid service – Business Traveller



When Birds Fly: The Role Airlines Play in Falconry

When a photo of several dozen falcons on an airplane went viral last week, it called attention to falconry and the role airlines play in transporting the birds of prey. Falcon racing has emerged as a competitive sport in the Gulf region, leading to an interesting quirk in the luggage policies of major Middle Eastern carriers: Pet carrier rules include provisions for falcons as carry-on companions. In addition to allowing avian predators in the cabin, Lufthansa, which recently inked a codesharing deal with Etihad, has improved the passenger experience for falcons with a patented bird stand that moves through the cabin like a trolley. According to Lufthansa Technik, the Falcon Master is “a safe and comfortable solution for both owner and falcon.”

APEX Media | Related A Saudi Prince Bought Airplane Seats For All 80 of His Falcons – Condé Nast Traveler




Photo of the Day

A pair of Qantas Boeing 737s. Captured by @simoncassonphotographer  (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

A legendary touchdown by us! Now #itstime to present another legend in our #SuperBowl ad! #SB51

Turkish Airlines @TurkishAirlines


Association News

APEX MMM: Airline Members Can Attend for Free!

APEX MultiMedia Market, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26. Registration is complimentary for APEX airline members and includes access to the educational program, the networking event and the exhibit hall, where top global distributors will be showing off an extensive library of new content specifically licensed for airlines. Lunch and coffee will be provided each day. APEX airline members who register by March 1 will be included in a draw for a complimentary three-night stay at the Mercure Hotel MOA Berlin, where APEX MMM will take place (some restrictions apply).


APEX MMM 2017: Register Now & Reserve Your Accommodation!

Content is crucial to the passenger experience, which is why airlines attend the industry’s exclusive one-stop content marketplace, even if CSPs handle the majority of content selection. At APEX MultiMedia Market, taking place in Berlin from April 24 to 26, airlines will have the opportunity to meet with nearly 60 distributors. Register now and reserve your hotel room to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.



The Regional Manager Operational Airworthiness and Compliance is responsible to lead a team that oversees the compliance to policies, processes, standards and Canadian Aviation Regulations within their assigned areas of oversight in accordance with the Quality Assurance program and Safety Management system programs within ACM and Air Canada. The incumbent will work regularly with production groups to assist in process monitoring, resolving regulatory issues and using training resources to supply required and requested training to front line technicians. Click here to apply and view all job listings. Click here to apply and view all job listings.
> Air Canada: Regional Manager Operational Airworthiness and Compliance


> Quote of the Day

“Cities were always like people, showing their varying personalities to the traveler. Depending on the city and on the traveler, there might begin a mutual love, or dislike, friendship, or enmity."

Roman Payne, Cities & Countries


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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