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February 23, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] Pleased to Seat You: Qantas Unveils Premium Economy Dreamliner Seat

Qantas has unveiled new premium economy seats that will debut on its Boeing 787-9 Dreamliner fleet in October this year. The seats are based on a Thompson Aero design, but have been customized by Australian industrial designer David Caon to offer extra comfort on long-haul routes. In comparison to Qantas’ other premium economy seats, these are wider and more functional, with 38 inches of seat pitch and a 2-2-2 layout. Each seat offers a recline motion that supports the passenger’s body when moving into a relaxed position. Passengers will also have access to high-definition Panasonic seatback screens that are 25 percent larger than previous iterations.

Business Traveller | Related Qantas Airline to offer free in-flight Netflix and Spotify – The Independent



American and United Begin Selling Basic Economy Tickets

American Airlines and United Airlines each began selling new basic economy fares this week, stepping up efforts to compete against increasingly popular low-cost carriers. Delta Air Lines became the first of the “Big Three” US carriers to offer such a fare two years ago. American’s basic economy fare applies to 10 routes from four hub airports: Charlotte Douglas, Dallas/Fort Worth, Miami and Philadelphia international airports, on flights departing as of March 1. United’s basic fares are on sale for select flights between Minneapolis-St. Paul International Airport and seven of the airline’s hub airports.

Condé Nast Traveler | Related Low-Cost Carriers Bundle Up to Tap the Full-Service Market – APEX Media



UK Demands Five Airlines Pay Compensation to 200,000 Passengers Over Flight Delays

The UK’s Civil Aviation Authority has accused five major international airlines of breaching the country’s consumer laws. The CAA says it will take American Airlines, Emirates, Etihad Airways, Singapore Airlines and Turkish Airlines to court unless they pay compensation to a combined 200,000 passengers. According to the CAA, the carriers admitted to not paying compensation if a delay meant passengers missed a connecting flight. Under EU law, air travelers are entitled to compensation if they arrive at their destination more than three hours late – including if the delay was caused by a missed connection.

The Independent | Related Will UK travellers be able to claim compensation for flight delays after Brexit? – The Telegraph



[PHOTOS] Emirates Reveals Redesigned Airbus A380 Onboard Lounge

Emirates has unveiled the latest iteration of its Airbus A380 onboard lounge and walk-up bar. The redesigned lounge offers a new arrangement with capacity for 26 passengers – eight seated – and windows on either side of the U-shaped bar. Emirates is also introducing soundproof curtains to partition the lounge from other cabins, integrated LED mood lighting and a 55-inch LCD screen with surround-sound speakers. The updated lounges will be located on the upper deck of the aircraft, accessible to first- and business-class passengers.

The Designair | Related Airbus wants airlines to have in-flight bars on the A330neo – Australian Business Traveller



NASA and FAA Test NextGen ATC Technology

NASA and the Federal Aviation Administration are conducting trial flights to test new air traffic control (ATC) technology aimed at making airport arrivals more efficient. The project – part of the FAA’s $35-billion aviation infrastructure modernization plan, called NextGen – will introduce planning software that uses digital instead of voice communication and GPS-based ADS-B aircraft position reporting, delivering greater precision than radar-based tracking. “The pilot, instead of chatting with an air traffic controller, will follow automated directions beamed to a so-called electronic flight bag,” said NASA project manager Leighton Quon. “That’s essentially an iPad with navigational software, which communicates with the airplane’s onboard systems.”

Digital Trends | Related FAA Urged to Focus NextGen Air Traffic Project on New York Skies – Bloomberg



Updated Fly Delta App Launches With LocusLabs’ Wayfinding Technology

Delta Air Lines has unveiled the newest version of its Fly Delta iPhone app, which features LocusLabs' indoor mapping and turn-by-turn wayfinding technology, called LocusMaps. The app currently offers mapping for 13 US airports, including San Francisco and John F. Kennedy international airports, as well as Heathrow and Narita airports. Five more airports will be added this spring, including Charles de Gaulle, São Paulo–Guarulhos and Shanghai Pudong international airports. “We are trying to anticipate when customers may want or need to use a map and provide an easy and intuitive way to do that – whether to find a Sky Club, a gate or a cup of coffee,” said Rhonda Crawford, Delta’s vice-president of Global Distribution and Digital Strategy.

APEX Media | Related LocusLabs Launches Turn-by-Turn Navigation at LAS for American Airlines – APEX Media



Increasing Throughput: Inmarsat and VT iDirect Reach 330 Mbps on GX Satellites

VT iDirect has partnered with Inmarsat to run over-the-air tests of its DVB-S2X technology, using Ka-band Global Xpress (GX) satellites. In January, a test using iDirect’s next-generation iQ Series modem achieved a throughput rate of 330 Mbps over one of Inmarsat’s orbiting GX satellites. “[This speed] represents the highest throughput rate ever recorded over Global Xpress and demonstrates that iDirect’s DVB-S2X technology is ready to deliver,” said Wayne Haubner, SVP of Engineering and Emerging Technologies at VT iDirect. “This is the first step in our partnership to push network performance well beyond what end-users demand today and to realize lower business costs.”

Get Connected | Related Eclipse sets up JetWave lab to support Inmarsat GX customers – Get Connected




Photo of the Day

Planespotting fur-ever. Captured by @haslagurl (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

#OTD in 1987, the #A320 performed a successful 3h 23mins maiden flight. Take a look back at all the testing it went through over the years.

Airbus @Airbus


Association News

APEX MMM 2017: Register Now & Reserve Your Accommodation!

Content is crucial to the passenger experience, which is why airlines attend the industry’s exclusive one-stop content marketplace, even if CSPs handle the majority of content selection. At APEX MultiMedia Market, taking place in Berlin from April 24 to 26, airlines will have the opportunity to meet with nearly 60 distributors. Register now and reserve your hotel room to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.


Speak Up! Submit Your Session Proposals for APEX Events

APEX is accepting proposals from members to speak at its events: MultiMedia Market, EXPO, TECH and Middle East Conference. APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX events. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal.



Do you have experience with film, television and music licensing and understand how to write, review and negotiate contracts? Spafax, one of the world’s leading providers of inflight entertainment, content marketing and media solutions is looking for a seasoned professional to manage our business affairs. You’ll work with leading studios, content distributors, music labels and international airline clients to ensure that everyone’s intellectual property, business interests and reputations are protected. Our ideal candidate is an attorney or someone who has spent significant time in a business affairs or legal department and is looking to move into a smaller agency environment. And while we are a smaller company, we do work extensively with large companies around the world. Click here to apply and view all job listings.
> Spafax - Senior Director, Business Affairs Costa Mesa, CA


> Quote of the Day

“We are torn between a nostalgia for the familiar and an urge for the foreign and strange. As often as not, we are homesick most for the places we have never known”

Carson McCullers


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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