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February 27, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Delta and Korean Air Discuss Forming a Joint Venture

Delta Air Lines is in talks with Korean Air over a proposed joint venture (JV) that would give it a bigger presence in the fast-growing Asian air travel market. Neither airline has commented on the details of the discussions, but a JV could give the Atlanta-based carrier a hub at Seoul’s Incheon International Airport. In return, Korean Air could enjoy greater access to North American routes as South Korea prepares to host the 2018 Winter Olympics. The CAPA Centre for Aviation estimates that a JV between the airlines would represent a 14-percent share of the transpacific market, slightly behind All Nippon Airways-United Airline’s 15 percent and ahead of Japan Airlines-American Airlines’ 10 percent.

Bloomberg | Related Delta increasing Aeroméxico investment – Travel Weekly



PIA Launches Investigation Into Standing Passengers Claim

Pakistan International Airlines has launched an investigation over claims it flew from Karachi to Saudi Arabia with people standing in the aisle after it overbooked the flight. Pakistani newspaper Dawn reported that, on January 20, PIA boarded 416 passengers on a 409-seat Boeing 777 before taking off on a three-hour flight to Medina. Carrying additional passengers on an aircraft is a serious safety violation; in the case of an emergency, those without seats would not have access to oxygen masks and could cause aisle congestion during an evacuation. A spokesperson for PIA has dismissed the reports, saying, “It is not possible for anyone to travel like that in an aircraft, regardless of the duration of the flight.”

The Guardian | Related PIA denies passengers forced to stand during flight – Dawn



IMG Renews In-Flight Broadcasting Agreement With NFL

IMG has secured a new four-year deal for in-flight broadcasting rights to the National Football League. The company’s Sport24 channel will screen live coverage of up to six NFL games per week throughout the regular season, in addition to the playoffs and the Super Bowl, via Panasonic’s eXTV television network. IMG will also distribute extra NFL programming including weekly magazine shows. “IMG continues to be a great partner of the NFL across various markets and businesses,” said Michael Markovich, the NFL’s director of International Media and Business Development.

Get Connected | Related Content Service Providers Score Rights to Live Sports Coverage – APEX Media



Airlines Race to Get an Edge in the Winter Sports Market

Competition is heating up among airlines as they target passengers in search of cold weather. Swiss International Air Lines markets itself as “the skier’s airline,” offering free ski and snowboard equipment carriage. PowdAir, an airline aimed specifically at skiers and snowboarders, will begin selling tickets in late March for flights to Sion in the heart of the Swiss Alps. In 2015, Porter Airlines and Air Canada made around 300 scheduled commercial landings from Toronto to Mont-Tremblant International Airport (MTIA). “Tremblant has a steady clientele coming by car,” said Serge Larivière, founder and president of MTIA. “But, the future of our destination is by air — that is where the growth potential is.”

APEX Media | Related A new "skiers" airline offers a fast track to the Alps – The Financial Times



Brussels Airlines’ Music Festival Partnership Goes Beneath the Surface

Brussels Airlines has unveiled the latest addition to its Belgian Icons fleet, a Tomorrowland-themed aircraft livery celebrating one of the country’s biggest annual electronic music festivals. The airline and the festival’s organizers partnered to create the limited edition Amare livery, which will remain on an Airbus A320 for the next five years. The aircraft’s interior has also been transformed, with the installation of special mood lighting. Hans Zimmer’s “Tomorrowland Hymn,” a 10-minute composition commemorating the 10th anniversary of the festival, will be played as passengers board the aircraft. “Amare is not just an airplane; it brings people’s hearts together all year round and symbolizes some of the key values of Tomorrowland: love, friendship and unity,” Brussels Airlines said in a statement.

Airways Magazine | Related Brussels Airlines launches new app as it embarks on "era of digital transformation" – future travel Experience



Missouri Airports Could Soon Allow Travelers to Take Alcoholic Drinks to Go

Travelers at Missouri’s international airports might soon be able to take alcoholic drinks ordered at a bar with them to the departure gate. A bipartisan bill has passed the Missouri House, but requires another vote before moving on to the Senate. If enacted, passengers could carry alcoholic beverages in branded plastic cups through terminal buildings, but wouldn’t be able to take them onto aircraft or through security. The bill would apply to St. Louis Lambert and Kansas City international airports, although the latter would be minimally affected because most of its bars are located outside of the security area. Similar rules apply at airports in Portland, Tampa, Houston, Nashville and Memphis.

USA Today | Related Minister wants to tackle excessive alcohol consumption at UK airports – The guardian



[VIDEO] Warren Buffett Explains Why He Changed His Mind About Airlines

Warren Buffett turned heads when Berkshire Hathaway disclosed that it had made sizeable investments in the four biggest US carriers. Now the “Oracle of Omaha” has explained the rationale behind his big bets on the country’s aviation sector. “It's true that the airlines had a bad 20th century. They're like the Chicago Cubs. And they got that bad century out of the way, I hope,” said Buffett on CNBC’s Squawk Box earlier today. “The hope is they will keep orders in reasonable relationship to potential demand.”

CNBC | Related Warren Buffett Can’t Get Enough of US Airline Stocks – Skift




Photo of the Day

A winter landing. Captured by @kazbon12 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Sleeping on @Airbus #A380 to #LHR, I looked up to see my aircraft staring back at me. ;-) #PaxEx

Joe Leader @joepleader


Association News

#APEXMARKET: CSPs Attending With Airline Delegate Will Receive Registration Refund

APEX MultiMedia Market 2017, the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide content vendors, will take place in Berlin from April 24 to 26. The three-day event includes exhibits, education sessions and networking opportunities. Content service providers that attend with an airline delegate will be refunded the registration fee of $350. Click here to register.


Speak Up! Submit Your Session Proposals for APEX Events

APEX is accepting proposals from members to speak at its events: MultiMedia Market, EXPO, TECH and Middle East Conference. APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX events. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal.


> Quote of the Day

“Find out what you're afraid of and go live there.”

Chuck Palahniuk


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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