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March 9, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Airbus and Routehappy Take Airline Product Differentiation to New Heights

At ITB Berlin today, Airbus and Routehappy shared details of their new collaboration that will encourage travelers to make bookings based on the quality of cabin product, rather than fares. The airline launch partners, Cathay Pacific, Emirates, Lufthansa Group and Singapore Airlines, will highlight Airbus A380 and A350 XWB features, among other product differentiators, on Routehappy’s content management platform. “Flyers need better information to navigate ever changing options, and the industry needs a platform that helps them showcase the products they offer,” said Robert Albert, CEO at Routehappy. “Our alliance with Airbus provides airlines an added incentive to create and distribute rich content that is becoming a key feature in how we shop for flights.”

APEX Media | Related Routehappy Report Shows In-Flight Connectivity Progress - APEX Media



Researchers Find Solar Winds Can Double Radiation Exposure on Long-Haul Flights

Space weather could be responsible for blasts of radiation that affect air travelers in localized “clouds.” Scientists already knew that a long-haul flight can expose passengers to radiation levels that are comparable to a chest X-ray, but new research published in the journal Space Weather looked at 265 test flights and found radiation levels shot far beyond normal levels on six of them. The research shows the surges appeared to come from the Van Allen radiation belts where solar winds occasionally blow so powerfully that belt-trapped charged particles become dislodged and then channel toward the Earth’s atmosphere. The discovery could prompt airlines to fly around the radiation clouds or at a lower altitude to reduce the hazard.

The Guardian | Related Earth’s Orbiting Junkyard Threatens the Space Economy – Bloomberg



Hughes Unveils Dual Ka- and Ku-Band Terminal Supporting Speeds Over 400 Mbps

Hughes Network Systems yesterday unveiled its Jupiter Aero System, claiming it offers the industry’s fastest in-flight connectivity speeds. According to Hughes, its new dual Ka- and Ku-band hardware offers speeds exceeding 400 Mbps. The terminal is wide- and spot-beam compatible and can switch between satellites without losing connectivity when an aircraft transitions from one area of coverage to another. “Airlines have been challenged to support passengers’ increasing expectations for faster connectivity from gate to gate,” says Paul Gaske, Hughes’ EVP for North America. “With our new Jupiter Aero System, in-flight Internet services no longer have to be subpar compared with terrestrial networks.”

Get Connected | Related Thales, SES and Hughes announce agreements for FlytLIVE – GetConnected



UK Startup Says It Has Created World’s First Aircraft Cabin Detector for Toxic Air

A UK-based startup announced yesterday that it has developed the world’s first real-time detector of airborne toxins for aircraft cabins. The new hardware from VN Aerotoxic Detection Solutions (VN-ADS) is aimed at detecting contaminated air associated with so-called fume events and aerotoxic syndrome. The technology is the result of two years of research and development, positive scientific peer reviews and proof-of-detection demonstrations to aviation industry experts. “The reason for lack of monitoring is that, until now, there has been no onboard device capable of doing it,” said VN-ADS technical director Professor Jeremy Ramsden . “The VN-ADS detector is such a device. It is a game changer, designed as a handheld and [complies] with all onboard aviation safety standards.” .

Press Dispensary | Related British Airways cabin crew "spaced out" after suspected toxic fumes fill airplane – Evening Standard



Qatar Airways Unveils Plans for Fully-Owned Indian Domestic Carrier

Qatar Airways is planning to launch a fully owned domestic airline in India, according to CEO Akbar Al Bakar. Speaking at ITB Berlin, he said the airline would operate a fleet of 100 single-aisle aircraft and be a full-service, rather than a budget, offering. The Indian aviation ministry welcomed the announcement. “I did not expect this [so soon],” aviation secretary Rajiv Nayan Choubey said on Wednesday. He said once they have the application, they "will process it as per government policy." Foreign airlines are currently allowed to own up to 49 percent of an Indian carrier, but overall foreign investments can go up to 100 percent. If approved, Al Bakar says ownership of the new airline will be split between Qatar Airways and Qatar’s state investment arm.

Live Mint | Related Qatar Airways Claims Industry First With “Party of Four” Business-Class QSuites – APEX Media



Argentina’s First LCC Approved for Takeoff

Argentina is about to get its first low-cost carrier after the country’s government approved FlyBondi’s plan to begin commercial flights starting in September. The budget airline will operate a fleet of leased Boeing 737s with fares costing less than intercity bus tickets. Argentina’s president, Mauricio Macri, has pledged to liberalize the country’s air transportation sector, which is dominated by state-run Aerolineas Argentina, as part of an effort to end a recession. There are still hurdles to operating an airline in the country. One such challenge could be staffing, as Argentina requires pilots to be Argentines.

Quartz | Related IATA Urges Pro-Aviation Push in Latin America – Flight Global



[PHOTOS] Airbus and Italdesign Unveil a Vision of Modular AI-Controlled Urban Transport

At the 87th Geneva International Motor Show yesterday, Airbus and Italdesign launched Pop.Up, an electric zero-emission passenger transport concept aimed at relieving congestion in crowded cities. Airbus based the design on detachable oversized drone technology and AI-controlled road transport that could combine with a passenger capsule. Both companies envision a future where passengers plan and book their trips using an Uber-style app that would automatically suggest the best transport solution according to certain variables.

The DesignAir | Related Airbus may ditch A380's grand staircase as sales tumble – Reuters




Photo of the Day

A sonic bloom. Captured by @mariamalena (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Look! @Daimler's Dieter Zetsche has some advice for you on your way to #SXSW! Enjoy our #FlyingLab! #MercedesatSxSW

Lufthansa @lufthansal


Association News

APEX MMM: Deadline to Enter Draw for Free Accommodation Extended to Tomorrow

APEX MultiMedia Market, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26. Registration is complimentary for APEX airline members and includes access to the educational program, the networking event and the exhibit hall, where top global distributors will be showing off an extensive library of new content specifically licensed for airlines. Lunch and coffee will be provided each day. APEX airline members who register by Friday, March 10 will be included in a draw for a complimentary three-night stay at the Mercure Hotel MOA Berlin, where APEX MMM will take place (some restrictions apply).


Sponsorship Opportunities at APEX Events

Are you looking to gain extra exposure for your company at APEX events like APEX MultiMedia Market, APEX TECH and APEX EXPO? APEX has the right marketing opportunity for your company. Contact Desiray Young,, to discuss the best ways to raise your company’s profile. For more information, see the 2017 Sponsorship and Advertising Kit.


> Quote of the Day

“A journey is like marriage. The certain way to be wrong is to think you control it.”

John Steinbeck, Travels with Charley: In Search of America


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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