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March 10, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] TAP Portugal Debuts First of Seven Retrofitted Airbus A330s

TAP Portugal has debuted the first of seven refreshed Airbus A330s, featuring fully flat business-class seats. The refurbished aircraft, named João Gonçalves Zarco, includes 25 business-class seats, each transformable into a bed that’s six feet three inches long, featuring a reading light, table with storage space, a cup holder, USB ports and individual electrical sockets. The aircraft’s economy-class seats have been upholstered in green and gray textiles; also included is an economy-plus section with more space and seats that recline further. The Portuguese flag carrier also presented its new Recaro CL6710 business-class seat at ITB Berlin this week. The new product will be linefit on its upcoming A330neo fleet.

Business Traveller | Related TAP presents the Recaro CL6710 at ITB – PAX International



IMG Media Renews Bundesliga In-Flight Broadcast Rights

IMG Media has secured the renewal of its in-flight broadcast rights for live coverage of the Bundesliga, the top tier of German soccer. The new three-year deal, which begins with the 2017/18 season, includes at least 160 live games per season and non-live programming of preview and highlights shows across its Sport24 and Sport24 Extra in-flight TV channels. “The Bundesliga is extremely popular with in-flight passengers, and we are delighted to have renewed our rights agreement with them,” says Richard Wise, IMG Media’s SVP. “The German top league is a very strong product and provides outstanding live action in front of passionate and packed stadiums for our passengers across the world.”

Get Connected | Related IMG and Sport 24 win NFL in-flight rights – SportsPro



Carbon Fiber Fabric Certified for HAECO Aircraft Seats

TeXtreme, a composite material fabric made using carbon fiber yarns, has been certified for use in HAECO's products. The Hong Kong-based aerospace group will use TeXtreme, after calculating the technology could reduce weight in its aircraft seats by 20 percent, while maintaining their mechanical properties. “When looking into the aerospace market, the need for ultralight products that are designed to last is growing,” says Andreas Martsman, VP of Oxeon, the company responsible for TeXtreme. “Together with HAECO, the simulation results, as well as our knowledge of advanced carbon reinforcements helped to produce a part which uses TeXtreme to achieve the desired significant weight savings.”

Inflight Online | Related Oxeon AB invests €3million to increase its ±45° TeXtreme spread tow weaving capacity – Composites World



Big & Data: ITB Berlin 2017 According to APEX CEO Joe Leader

As one of the world’s largest tourism trade fairs, ITB Berlin gives airlines the opportunity to showcase the best of what they have to offer on board, while raising attention to the unique comforts of their home markets. APEX CEO Joe Leader is at this year’s event, taking place March 8-12. Highlights have included Qatar’s QSuite unveiling and Airbus and Routehappy’s data-based merchandising strategy announcement. "Data sharing is already a competitive sphere and I believe airlines are finally awakening to the potential of data,” said Leader. “Airlines need to better personalize their offerings to passengers and data points to that."

APEX Media | Related Airbus and Routehappy Take Airline Product Differentiation to New Heights – APEX Media



Heated Exchange: Hawaiian Airlines Flight Diverted Over $12 Blanket Row

A Hawaiian Airlines flight from Las Vegas to Honolulu was diverted after a passenger was unwilling to pay for a blanket. The 66-year-old man complained that he was cold and became upset after he was told he would have to pay $12 for a blanket. He then asked to speak with the airline’s corporate office. During an in-flight phone call with a Hawaiian representative, the man allegedly said, “I would like to take someone behind the woodshed for this.” Deemed threatening by the pilot, the flight was diverted to Los Angeles International Airport, where the man was met by police and federal authorities. After hearing his complaints, officers let him go and he caught another flight.

Los Angeles Times | Related Passenger faces jail for being unruly on Emirates flight – Gulf News



Six Airlines, Including Air New Zealand, Qantas, Form Lobby Group

Six airlines from Australia and New Zealand have formed an association to lobby on shared interests such as airport fees, taxes and infrastructure. The new association is called Airlines for Australia and New Zealand (A4ANZ) and will be chaired by Graeme Samuel, the former Australian competition and consumer commission chairman. The group’s founding members are Air New Zealand, Qantas, Regional Express, Jetstar, Virgin Australia and Tigerair Australia. “Airport fees and charges continue to increase while airlines are offering fares at levels significantly cheaper than they were over a decade ago,” says Alan Joyce, Qantas Group CEO. “A4ANZ’s goal is to achieve regulatory reform that will promote a competitive and sustainable airline industry in the interests of Australian and New Zealand travelers.”

Air Transport World | Related A4E calls on European Union to make 2017 the real year of delivery – International Airport Review



Russian LCC Teaching Martial Arts to Employees to Deal With Violent Passengers

Aeroflot’s low-cost carrier subsidiary, Pobeda, says it will teach its employees judo and sambo, a Russian martial art. The decision comes after a passenger at Moscow’s Vnukovo International Airport acted violently toward the airline’s staff after he missed his flight. Pobeda’s chief executive, Andrey Kalmykov, told Russian newspaper Vedomosti they initially looked at hiring private security guards, but concluded it would increase ticket prices. It’s not the first airline to offer self-defense classes, though. Hong Kong Airlines has taught its flight attendants kung fu, while the US Transportation Security Administration has been offering free self-defense classes to US cabin crew since 2004.

Quartz | Related TSA self-defense class prepares flight attendants and crew for threats on board – WPTV




Screen Shot 2017-03-10 at 11.47.47 AM

Shadow landing in Reykjavik/KEF on an Icelandair 757. Captured by @kevin_bremer_1 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

When setting up LoRa networks you’d think monkeys would be last of our problems! Read more about #IoT & #SmartAfrica

Inmarsat @InmarsatGlobal


Association News

Register Now for #APEXMARKET in Berlin

APEX MultiMedia Market 2017 will take place in Berlin from April 24 to 26. #APEXMARKET is the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide vendors of TV, movies, GUIs, games, audio and applications. Register now to join us at the industry’s most comprehensive in-flight content conference for connecting buyers and sellers.


Customize Official Airline Ratings Ads for Your Airline

APEX and partner TripIt from Concur® have created turnkey collateral elements to help APEX airline members promote the Official Airline Ratings ™ and Passenger Choice Awards by encouraging passengers to download the TripIt app to rate their flights. Passenger feedback will be used to determine airlines' ratings and the awards, both of which will be announced at APEX EXPO in Long Beach this September. Click here to download and customize ads for your airline!


> Quote of the Day

"When I see a dang airplane take off on time, I want to stand up and shout and hug people, because it's damn complicated."

Oscar Munoz, CEO, United Airlines


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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