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March 13, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Lufthansa Promises “More Than Just a Seat” on Boeing 777Xs

Lufthansa Group announced at ITB Berlin that it will debut a newly designed business-class seat when it takes delivery of its fleet of Boeing 777Xs in 2020. The airline group was coy on the specifics, but said customization and digitization will be the theme of the new product, and that passengers will be able to control their seats and in-flight entertainment systems using their own smartphones or tablets. “This seat will be more than ‘just’ a seat,” said Harry Hohmeister, Lufthansa Group’s chief officer of Hub Management. “It will meet the specific needs of customers ... whether they prefer to work or sleep, or whether they are traveling with their families or on their own for business.”

Lufthansa | Related Lufthansa Aims to Become “Most Digital Aviation Group” in 2017 – APEX Media



Iran Air Receives First Airbus A330

Iran Air has taken delivery of its second of 100 Airbus aircraft since Western sanctions were lifted following a deal to curb the country’s nuclear development. The state-owned carrier received the A330-200 on Friday – its first of 45 wide-body twin-engine Airbus jets on order. The 238-seat aircraft is expected to be used on European routes and flights to Beijing and Kuala Lumpur and joins an A321 delivered earlier this year. The airline is expected to take delivery of a second A330 in coming weeks.

Airways Magazine | Related Iran Aseman Airlines set to lease seven A320neos – CH Aviation 



Cathay Pacific to Experiment With Dining on Demand on Long-Haul Flights

Cathay Pacific has announced it will trial “dine-on-demand” meals for business-class passengers on long-haul flights. The new service will allow travelers to choose when they want to eat, beginning on flights between Hong Kong and London from May 1 through to 31 and then from Hong Kong to Chicago throughout the month of June. "We have chosen these two routes, as we believe they are representative of many other ultra-long haul services we operate," a Cathay Pacific spokesperson said. "The purpose of the trials is to gauge customer feedback [on] the new service concept and to determine feasibility of rolling out the concept on other long-haul flights."

South China Morning Post | Related Swire to showcase Betsy Beer from Cathay Pacific – Breaking Travel News



Nearly All Flights Canceled Today at Berlin’s Two Main Airports

Strikes by ground staff at Berlin’s two main airports caused 660 flights to be canceled today: 195 at Schoenefeld and 465 at Tegel, according to a spokesperson for the airports. Workers at both hubs have already walked out several times over the past few weeks, including last Friday, amid a dispute over pay. The service workers union, Verdi, is demanding that wages increase from 11 to 12 euros per hour ($12.80), as part of a one-year collective agreement for around 2,000 workers handling passengers and baggage. The strikes are expected to last until early Tuesday morning.

Deutsche Welle | Related Berlin Airport Strike Strands Patrons at Biggest Travel Show – Bloomberg



Aircraft Cabin Experts Dispel the Biggest Comfort Myths

In anticipation of Aircraft Interiors Expo, which will kick off in Hamburg in less than one month, experts from Boeing, Airbus, Embraer, Recaro and LIFT by EnCore address some of the biggest myths surrounding comfort in the aircraft cabin. Learn why seat width and pitch aren’t the primary determining factors for comfort, why more foam isn’t necessarily better, why trim seats don’t have to mean a slim chance of comfort and why, when it comes to features, quality is more important than quantity.

APEX Media | Related Crystal Cabin Award 2017 Finalists Announced – APEX Media



Waxing, Not Waning: Brazil Says American Airlines Investment Reflects Confidence in Economy

American Airlines plans to invest $100 million in an aircraft maintenance center in São Paulo, Brazil. The outlay was revealed by Wellington Moreira Franco, the country’s investment partnerships minister, who touted the news as a sign of increased confidence in Latin America’s largest economy. "An American Airlines executive told me today the company does not share the pessimistic view of Brazil in the media and believes Brazil's market will grow strongly," he said on Thursday March 9. Moreira Franco also said road shows in the US, UK, France and Japan reflected growing investor interest in Brazil since Michel Temer became president, following the impeachment of Dilma Rousseff last year.

Reuters | Related Embraer E195-E2 rollout debuts largest jet aircraft produced in Brazil – Air Transport World



Finnair Chief Urges Oneworld Alliance to Recruit More Airlines in Asia

Finnair says it is operating at a disadvantage, because the oneworld alliance to which it belongs has failed to recruit members in China or India. Pekka Vauramo, the airline’s CEO, says partners in the world’s two most populous countries are critical to Finnair’s long-haul business strategy, which uses Helsinki Airport as a connecting hub between Europe and Asia. “In the long run, we do need a partner in China if we want to continue to grow that business – and we want to continue to grow that business,” he said. “We’re at a disadvantage because we don’t have that.”

The Financial Times | Related Oneworld scouting for partners in Africa, mulls LCC members – CH-Aviation




Photo of the Day

What goes up, must come down. Captured by @jk_aviation (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Paint the canvas of your life with the most beautiful colours & sprinkle peace & joy at every step! ZEE Family wishes everyone a #HappyHoli!

ZEE @ZEECorporate


Association News

#APEXMARKET: CSPs Attending With Airline Delegate Will Receive Registration Refund

APEX MultiMedia Market 2017, the only global industry event focused specifically on bringing together IFE buyers with the leading worldwide content vendors, will take place in Berlin from April 24 to 26. The three-day event includes exhibits, education sessions and networking opportunities. Content service providers that attend with an airline delegate will be refunded the registration fee of $375. Click here to register.


Attend APEX MultiMedia Market to Find "Undiscovered Gems"

APEX MultiMedia Market is the industry’s most comprehensive in-flight content conference for connecting buyers and sellers. "To learn what's happening in the content industry gives us the chance to plan ahead more efficiently, to ensure we get the big hits as early as possible and also find those undiscovered gems or sleeper hits that can make all the difference," said Andy Grant, manager Passenger Entertainment and Communications, Emirates. "I would encourage airline staff to take the time to come to the MMM: the better you know the content market, the better your IFE product will be." Register now and reserve your hotel room.


> Quote of the Day

"If you want to be stagnant and never grow, that’s when you stop traveling."

Priyanka Chopra, Actor


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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