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March 24, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


BREAKING: APEX Calls for Immediate Solution to Electronics Ban

APEX has directly engaged with US and UK government officials to prevent the spread of the electronics ban. According to APEX’s 2016 Global Survey results, 38 percent of airline passengers bring a laptop on board, while 43 percent bring a tablet. “Every threat placed against global air carriers has been met with viable solutions,” said APEX CEO Joe Leader. “Placing items into the cargo hold does not fully address the issue with a passenger-centric solution.” Until an aligned security solution has been reached, APEX encourages full compliance of the ban by airlines, airports and passengers.

APEX | Related Passengers react to ban on carry-on electronics on flights from the Middle East – Los Angeles Times



High Voltage: The Short-Haul Electric Aircraft Concept Causing a Buzz

Wright Electric this week unveiled a battery-powered commercial passenger aircraft concept. The 150-seat electric airplane is intended to compete with smaller aircraft, such as the Airbus A320 and Boeing 737, and would have a range of 300 miles. Wright Electric is backed by Y Combinator, Silicon Valley's most highly regarded startup incubator, and has also partnered with easyJet, which has expressed interest in one day using the aircraft on short routes, such as London–Paris. The company says its goal is to make all short-haul flights electrically powered within 20 years, but envisions a hybrid fuel-battery system in the interim.

The Independent | Related Aussie tech firm in electric aircraft race – The Sunday Morning Herald



United Opens Automated Security Lanes at Newark Airport

United Airlines has unveiled a redesigned security checkpoint at Newark Liberty International Airport’s Terminal C. The processing area now has 17 automated screening lanes, featuring clear signage, larger bins with RFID tags, motorized conveyor belts and automated bin reload technology. “If the bin is tagged for additional screening it will automatically get diverted to a secondary line,” explained Steve Karoly, acting assistant administrator for the TSA’s Office of Requirements and Capabilities Analysis. “Once it goes down to secondary screening, a TSA officer can take the bin and snap the RFID tag so the x-ray of the bag comes up.”

Air Transport World | Related TSA: Up to 60 automated checkpoint lanes to be installed this year – USA Today



Emirates Navigates US Electronics Ban With Laptop Handling Service

Emirates is planning to introduce a laptop and tablet handling service, following a ban on carry-on electronics introduced by the US this week. The free service aims to minimize disruption for Emirates passengers flying from Dubai to destinations in the US, by allowing them to use their devices until just before boarding. Emirates says “the devices will be carefully packed into boxes, loaded into the aircraft hold and returned to the customer at their US destination.” The airline also responded to the ban by posting an 18-second video on social media that begins with the question, “Who needs tablets and laptops anyway?” The ad touts the airline’s in-flight entertainment system and features Jennifer Aniston.

USA Today | Related Royal Jordanian Airlines issues cheeky response to Trump’s electronics ban – Global News



Climate-Friendly Flight Paths Could Become a Reality in 10 Years

Adjustments to flight paths could reduce an aircraft’s effect on climate by as much as 10 percent, according to a study published in Environmental Research Letters. Meteorologist Keith Shine and his colleagues at the University of Reading studied 800 daily transatlantic flights and used a chemistry climate model to develop 85 variations. They found that optimizing routes according to region, weather, time of day and year could result in substantial climate change cuts. “Climate-friendly routing of aircraft has an exciting potential to decrease the climate impact of aviation, without the need for costly redesign of aircraft, their engines and airports,” said Shine. “With more targeted research, it could become a reality in the next 10 years.”  

The Guardian | Related Climate change: Biofuels "could limit jet contrails" – BBC News



Leather’s Double Duty: In-Flight Luxury (And Utility)

Many airlines see leather as the natural choice of material for first-class and premium seating. Despite being associated with luxury, leather is also an economical and practical upholstery choice. Matthew Nicholls, director of Sales for Aerofoam Industries, says although leather is more expensive than textiles, it has a life span of 10 years. In comparison, woven seat covers need to be removed every three to four months for dry cleaning and last about two years. However, leather has its challenges, too: “Manufacturers have struggled to innovate beyond color choices,” Nicholls said, “so the product largely remains the same.”

APEX Media | Related Material Expressions: Aircraft Cabin Textile Trends – APEX Media



Crowdsourced Cloth: Saudi LCC Puts Cabin Crew Uniform to a Public Vote

A proposed Saudi Arabian low-cost carrier is giving potential customers a say in choosing the designer for the airline’s cabin crew uniforms. Flyadeal, which will operate as a subsidiary of Saudi Arabian Airlines, received more than 700 designs from 140 Saudi designers. Submissions were narrowed down to a final shortlist of three designers, which will now be put forward to a public vote on social media. “Flyadeal was created with the Saudi Vision 2030 in mind for a contemporary, social and connected world, where people exchange ideas and show their creativity,” the airline said in a statement.

Arabian Aerospace | Related Saudi Arabia’s new airline Flyadeal chooses Airbus over Boeing – The National




Screen Shot 2017-03-24 at 9.33.59 AM

Soaring off into the weekend! Captured by @stellarent1974 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

It's #RedNoseDay & we’d like to say a big thank you to all those involved in helping us raise over £15 million to date for @comicrelief

British Airways @British_Airways


Association News

Customize Official Airline Ratings Ads for Your Airline

APEX and partner TripIt from Concur® have created turnkey collateral elements to help APEX airline members promote the Official Airline Ratings ™ and Passenger Choice Awards by encouraging passengers to download the TripIt app to rate their flights. Passenger feedback will be used to determine airlines' ratings and the awards, both of which will be announced at APEX EXPO in Long Beach this September. Click here to download and customize ads for your airline!


Registration Is Now Open for APEX TECH!

APEX TECH delivers information, guidance, analysis and trend reporting on technology issues critical to the aviation industry, including connectivity, cybersecurity, closed captioning and accessibility. This year’s APEX TECH will take place on June 13–14 at the Sheraton Gateway Los Angeles Hotel. The two-day event will provide a forum for the industry’s technical experts to review and discuss the APEX Technology Committee’s ongoing projects that set the specifications and standards for new passenger experience technologies. Click here to register.


> Quote of the Day

“Rise and rise again until lambs become lions.”

Russell Crowe as Robin Hood


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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