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March 28, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Major Automotive Supplier Working With Boeing to Develop Aircraft Seats

Automotive seat supplier Adient yesterday announced plans to work alongside Boeing with a view to developing aircraft seats. The company, which is one of the world’s top two suppliers of passenger car seats, has signaled it wants a slice of the growing aircraft interiors market, at a time when global sales growth for automobiles is expected to slow. “Through discussions with Boeing, we believe there’s an opportunity for Adient to raise the bar on the aviation passenger experience,” said the company’s CEO, Bruce McDonald. Adient says it’s also open to working with other aircraft manufacturers, such as Airbus, Embraer and Bombardier.

Seeking Alpha | Related The Boeing Sky Interior’s the Limit: LIFT by EnCore’s Tourist Class Seating – APEX Media



China Southern Confirms $200-Million Deal With American Airlines

China Southern Airlines today confirmed that it has reached a deal to sell a $200-million minority stake to American Airlines. The sale of the 2.76-percent stake ties up the world’s largest airline with one of China’s big three state-controlled carriers. The deal could help American and China Southern secure more traffic on routes between the US and China through a codeshare agreement that gives access to smaller cities. However, China Southern said in its Hong Kong Stock Exchange filing that the airlines’ plan for cooperation has not been finalized, but that it would “increase its competitiveness and influence in the global aviation market.”

CNN | Related China Southern Airlines' shares jump after American Airlines buy-in – Reuters



SmartSky Says Its ATG Network Will Complement, Not Challenge, Satellite Connectivity

SmartSky Networks says it does not see the satellite connectivity industry posing competition to its upcoming air-to-ground (ATG) network across the continental US. “We said, ‘there is a problem in high-density areas over land that air-to-ground can solve,” said Ryan Stone, president and director of SmartSky, when speaking to Space News. “I think I could generically say that the industry recognizes what we’ve been saying for a while, which is [satellite and ATG] are very complementary technologies and as such there are benefits to working together,” he added. The Charlotte-based company raised $66 million last month and expects its ATG 4G network of 250 cellular towers to launch before the end of 2017.

Space News | Related APEX in Profile: Haynes G. Griffin – APEX Media



Europe Is Struggling to Tackle Threat Posed by Cybersecurity in Aviation, Reports Euractiv

Cybersecurity in the European aviation sector is rapidly becoming a major issue, with poor understanding of the threat by officials and differences of opinion within the industry regarding the involvement of the EU, according to Euractiv. The pan-European media network spoke to multiple industry insiders, who described a fragmented landscape. “For the time being, it is extremely difficult to exchange information,” explained Pascal Andrei, director of Aircraft Security at Airbus. Dirk Polloczek, president of the European Cockpit Association, acknowledged that cybersecurity and cyberattacks were rapidly developing threats. “We need to invest more on what could be done, but the question is also who is responsible and who is leading,” he argued.

Euractiv | Related Intruder Alert: Industry Experts Weigh In on Cybersecurity Risks – APEX Media



Lufthansa and Cathay Pacific Expand Networks With Codeshare Agreement

Cathay Pacific and Lufthansa have signed a codeshare agreement that will see the airlines selling each other’s tickets on certain routes. The deal, which is the German carrier’s first with a non-Star Alliance airline, gives Lufthansa and its SWISS and Austrian Airlines subsidiaries codeshares on Cathay flights from Hong Kong to four destinations in Australia and New Zealand, starting April 26. In return, Cathay passengers will be able to buy tickets for flights to and from Frankfurt, Dusseldorf and Zurich. “So much is happening in our industry right now. That's why we need partnerships,” Lufthansa’s chief executive, Carsten Spohr, said.

Reuters | Related Cathay Pacific Must "Adapt" to Keep Pace, a Rival Airline CEO Says – Skift



Schiphol Opens Its Data to Outsiders, Hopes for Innovation

Amsterdam’s Schiphol Airport has published its API platform, sharing non-critical business data with third-party developers. The airport wants to encourage airlines and travel companies to use the data to develop services, such as wayfinding support and real-time travel information, that improve the passenger experience. Those who sign up at Schiphol APIs Developer Portal will be granted access to data on current and scheduled flights for more than 90 airlines, including destinations, aircraft types and flight status. “We want to support the traveler as well as possible with personal and relevant information about the airport,” said Albert van Veen, Schiphol’s chief digital officer.

Tnooz | Related Does Biometric ID Verification Give Way to Data and Discrimination Risk? – APEX Media



Home Away From Home: Trends in Airplane Cabin Design

Airplane cabin design has followed home interior trends in recent years, with fabrics, colors and textures chosen based on their ability to invoke comfort and coziness, according to design experts. Locally inspired materials are also being featured in aircraft: Factorydesign uses fabrics from Dublin-based Botany Weaving in Aer Lingus’ business-class cabin. As airlines look to differentiate themselves, Ilona Illing, director of Design at Lantal, says some clients are inquiring about bigger patterns and bolder designs. And as home styles move toward darker, richer, deeper tones, that may just be where airlines dare to tread – and thread – down the line.

APEX Media | Related Leather’s Double Duty: In-Flight Luxury (And Utility) – APEX Media




Photo of the Day

I hate catching moments like this when the camera is packed away, but an iPhone does the job in a pinch. Captured by @dubyarthur (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

The A350 has arrived at YVR! Thrilled to welcome this awesome @cathaypacificCA aircraft to Canada. #YVRA350

Vancouver Airport @yvrairport


Association News

APEX MMM: KLM to Present on Social Strategy

At APEX Multimedia Market, Christiaan van de Koppel, social commerce manager at KLM, will discuss how the airline ensures that every customer gets a personal approach on social media. Register now to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, taking place in Berlin from April 24 to 26.


Customize Official Airline Ratings Ads for Your Airline

APEX and partner TripIt from Concur® have created turnkey collateral elements to help APEX airline members promote the Official Airline Ratings ™ and Passenger Choice Awards by encouraging passengers to download the TripIt app to rate their flights. Passenger feedback will be used to determine airlines' ratings and the awards, both of which will be announced at APEX EXPO in Long Beach this September. Click here to download and customize ads for your airline!


> Quote of the Day

"Better keep yourself clean and bright; you are the window through which you must see the world."

George Bernard Shaw


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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