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March 30, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


IFC Competition Builds Down Under as Virgin Australia Announces Gogo 2Ku Trial

Virgin Australia says it’s planning to start a three-month in-flight Wi-Fi trial on board one of its Boeing 737-800s next month, reflecting heightened competition with Qantas for Internet connectivity over Australian skies. Virgin is partnering with Gogo and Optus Satellite to equip 2Ku hardware on domestic and trans-Tasman flights. The airline has also signed deals with Netflix, Stan and Pandora, which will allow passengers to stream content for free during their flight. “We are confident that by working with Gogo and Optus Satellite and using their proven technology, we can deliver the best possible and most reliable connectivity and entertainment experience in the air,” said John Thomas, Virgin Australia’s group executive.

Australian Aviation | Related Qantas delays in-flight Wi-Fi – The Australian Business Review



Delta and Korean Air Agree to Transpacific JV

Delta Air Lines and Korean Air have agreed to form a joint venture (JV), with a view to sharing costs and revenues on transpacific flights. The airlines, which are founding members of the SkyTeam alliance, signed a memorandum of understanding to coordinate schedules for a combined network serving 290 destinations across the Americas and more than 80 in Asia. “This agreement deepens our longstanding partnership with Korean Air and will provide the global access and seamless service our customers demand,” said Delta CEO Ed Bastian. The JV requires regulatory approval, including antitrust immunity from the US Department of Transportation.

Bloomberg | Related American Airlines buys $200M stake in China Southern Airlines – USA Today



Blue-Sky Thinking: FAA Approves STG Aerospace's Photoluminescent Floor Path Marking

STG Aerospace has obtained FAA certification for saf-Tglo blu, the world’s first blue-glowing photoluminescent emergency floor path marking system. Saf-Tglo blu, which won the award for Best Cabin Innovation at the 2016 APEX Awards, has now obtained FAA approval for most Boeing, Airbus and Embraer aircraft types. “Following the EASA approval last year, we’re delighted we now have FAA certification for the leading aircraft types, and we are already seeing significant interest in the product from both OEMs and airlines across the globe,” said Sean O’Kell, STG Aerospace’s director of Innovation.

Arabian Aerospace | Related Out of the Blue: STG Aerospace Receives APEX Award for Best Cabin Innovation – APEX Media



[PHOTOS] Virgin Atlantic Unveils Redesigned Airbus A330 Upper Class Cabin

Virgin Atlantic has unveiled its new Airbus A330 Upper Class cabin, which has been redesigned to resemble its Boeing 787 product. The airline will refit all 10 of its A330s with Upper Class seating by early 2018. The new interior’s layout and design will resemble that on Virgin Atlantic’s Dreamliner fleet, and will include new lie-flat beds, more overhead locker space, a redesigned bar and touchscreen displays in each suite. The premium economy cabin will also see changes in the form of a “Wander Wall” concept – a communal standing area for passengers to stretch their legs, chat with other travelers or grab a snack.

Business Traveller | Related Virgin Atlantic reports marginal improvement in financial results – Breaking travel News



WOW Air to Expand Fleet With Airbus A330neos and A321s

WOW air is set to acquire seven new aircraft including Airbus A330neos and A321neos, increasing its fleet to 24 aircraft. The Icelandic low-cost carrier confirmed 12-year leases for four A330-900s from CIT Aerospace, and one A321 leased directly from Airbus and another from Air Lease Corporation. WOW air is yet to disclose the identity of the seventh aircraft, but says the details will be released within several weeks. The airline will take delivery of the seven additional jets over an 18-month period starting from the middle of year.

Flight Global | Related Iceland’s WOW Air boosts US services – Air Transport World



Brand Anew: Airline Logos That Tell a Story

From Southwest’s blending of icon and emoji to LATAM’s use of color to connote unification, every airline logo tells a story. APEX Media looks at seven airline logos, examining how their narratives have been central to relaunching carriers’ brands. Etihad Airways and Belavia both drew inspiration from their native countries’ natural landscapes when it came time to rethink their brands, with the former drawing on Abu Dhabi’s sand dunes and the latter incorporating the cornflowers that dot Belarus’ fields. Meanwhile, Cathay Pacific lent its brushwing logo to Dragonair to foreground the airlines’ familial ties, and Qantas gave its trademark roo five makeovers since its inception, each time marking the introduction of a new aircraft.

APEX Media | Related Alaska Airlines is killing off the Virgin America brand – CNN



Fare Comparison: Kayak Adds Tool to Help Flyers Differentiate Between Branded Fares

Kayak is rolling out a new display tool to help customers understand exactly what is included in an airline ticket price. “Today, airlines have gotten into what they call ‘branded fares.’ Basic Economy is one of those that’s getting a lot of press now,” said Kayak president Keith Melnick. Kayak will display the words “Basic Economy” and “Economy” to differentiate each type of listing and will provide an option to show further details of what is included. “It will absolutely be an evolution … You want to be able to compare across the different airlines and what their basic product is,” said Melnick.

USA Today | Related Airlines’ New Basic Economy Fares Show the Power of No-Frills Pricing – Harvard business Review




Photo of the Day

Austin Approach. Captured by @dj_venus (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

It has been 47 years since the #Boeing747 first landed in our fleet and we're still as proud to fly them as on day 1! #47YearsOf747

Lufthansa @lufthansa


Association News

APEX Guides Key Discussions at PEC in Hamburg

As the industry’s most influential member-based organization dedicated to elevating the passenger experience, APEX/IFSA CEO Joe Leader will be leading conversations about connectivity at the Passenger Experience Conference on Monday, April 3. Watch him moderate a discussion on new revenue models for connectivity, lead a conversation about the hyper-connected airline passenger and participate in a panel focusing on what happens next on the connected journey, or follow @theAPEXassoc on Twitter for live tweets from the sessions.


Attend APEX MMM for Official Airline Ratings Update

At APEX Multimedia Market, Luke Jones, senior business development manager, TripIt, ExpenseIt and Concur Platform, will give an update on APEX and TripIt’s partnership and the status of the Official Airline Ratings™ program. Register now to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, taking place in Berlin from April 24 to 26.


> Quote of the Day

"You cannot change your destination overnight. You can change your direction."

Jim Rohn, American Entrepreneur


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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