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March 31, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Cathay Pacific Confirms 10-Across Economy Seating on Boeing 777s

Cathay Pacific has confirmed it will move to 10-across seating in a 3-4-3 layout for the economy-class cabins on its Boeing 777 fleet. The Hong Kong-based carrier says the changes will be made between mid-2018 and 2020, and will see the addition of new “ergonomically designed” seats offering a width of 17.2 inches, recline of six inches and pitch of 32 inches. Cathay Pacific will also increase the size of its economy-class 777-300ER seatback screens from nine to 12 inches, with a “much higher resolution.” Cathay Pacific said the move to 10-across seating “has involved extensive research and customer testing to ensure that the new product not only meets the expectations of customers, but exceeds them.”

Business Traveller | Related Cathay Pacific must push ahead with its restructuring – South China Morning Post



Qatar Airways to Offer Complimentary Laptops in Business Class on US-Bound Flights

Qatar Airways has followed Emirates, Etihad Airways and Turkish Airlines in announcing a workaround solution to the US electronics ban. Starting next week, the Doha-based carrier will offer a laptop loan service to business-class passengers on US-bound flights, plus one hour of free onboard Wi-Fi and a $5 Internet package to stay connected for the duration of the flight. Like Emirates, Qatar Airways is also offering a gate service whereby prohibited electronic items will be collected and securely packaged. “We truly appreciate the importance of being able to work on board our aircraft, and that is why I have insisted on offering only the best possible solution for our customers,” said Akbar Al Baker, Qatar Airways’ chief executive.

Arabian Aerospace | Related Airlines seek to minimise disruption as IATA and APEX call for long-term solution to electronics ban – Future Travel Experience



Virgin Australia Unveils Economy X, Its New Fleet-Wide Cabin Class

Virgin Australia has announced plans for a new cabin class across its entire fleet of Boeing 737s. The new Economy X product offers extra legroom, designated overhead bin storage, priority boarding and expedited domestic screening. Most of Virgin Australia’s fleet will be equipped with Economy X by the end of May, with the remainder scheduled to be reconfigured by August. On short-haul international flights, Economy X will replace Economy Space+. “Economy X will empower passengers to tailor their travel experience and give them more choice when they fly,” said John Thomas, Virgin Australia’s group executive. “I’m confident that Economy X will be very well received by guests.”

Inflight Online | Related Virgin Australia to begin in-flight Internet wi-fi trial in April – Australian Aviation



Airbus Optimistic About Long-Term Aircraft Demand in Latin America

Latin American airlines will take delivery of 2,570 new aircraft, worth $350 billion, over the period covering 2016-2035, according to Airbus. The European aerospace giant slightly increased the amount from the 2,540 aircraft estimated a year ago, in its revised forecast for the region. “Fueling this aircraft demand is Latin America’s passenger traffic growth, which is forecast to grow on par with the world average [of] 4.5 percent annually until 2035,” said Airbus in a statement. The company says Brazil will account for more than half of the deliveries during this period. Latin America’s growing middle classes will also play a role in sustaining demand, with expectations for the demographic to reach 500 million by 2035, more than double the number in 2006.

Air Transport World | Related Argentina Will Finally Get Its First Low-Cost Carrier Starting in September – Airline Geeks



Premium Real Estate: How Seating Innovations Alter Cabin-Space Economies

LOPA, an industry acronym for “layout of passenger accommodation,” more commonly referred to as seat configuration, helps airlines maximize cabin real estate and compete on passenger experience. Over the past 20 years, designers have been arranging and rearranging the seats at the front of the airplane and experimenting with various layouts. What started all the shuffling was British Airways’ introduction of lie-flat seating in 2000: The larger footprint of a lie-flat seat suddenly altered cabin-space economies. Considerations of pitch, capacity and passenger preference have since led to LOPAs that borrow from the hotel industry and do away with traditional cabin class structures airlines have used as their sales model.

APEX Media | Related Lie-Flat Seats Are Coming to Economy Class – Condé Nast Traveler



Lufthansa Technik and Diehl Aerosystems to Present Aft Galley Solution at AIX

Lufthansa Technik and Diehl Aerosystems will present a newly developed galley solution for Airbus A320 family aircraft at next week’s Aircraft Interiors Expo in Hamburg. The “High-Density Solution” combines the aft galley and an accessible dual-lavatory facility in a single element that saves up to 330 pounds in weight and takes up less space, increasing the capacity of A320 aircraft from 150 to 186 seats. “This product enables a greatly improved utilization of the cabin with just a minimum amount of modification work,” said Oliver Rodrigues, sales manager at Lufthansa Technik. “That's why we are also offering the product in the form of a post-delivery modification right from the start.”

PAX International | Related Smart Galleys: Could Connected In-Flight Catering Boost Airline Revenues? – APEX Media



Brussels Airlines to Take Over Thomas Cook’s Belgian Subsidiary

Brussels Airlines is to take over Thomas Cook Airlines’ Belgian operations, with the travel company’s subsidiary being disbanded as a result. Thomas Cook Airlines Belgium will be absorbed into Brussels Airlines and two aircraft from its fleet of five Airbus A320s will be transferred, along with 160 pilots and cabin crewmembers, and all flight slots. The remaining three aircraft will be redeployed across the Thomas Cook Airlines network, while 40 ground personnel will be laid off.

Flight Global | Related Brexit and terrorism concerns in focus as Thomas Cook reports trading update – Proactive Investors




Photo of the Day

Onward and upward... Captured by @peeteer (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Up, up & away! Watch a first-class view of our super-efficient 787-10 #Dreamliner taking off for the very 1st time!

Boeing Airplanes @BoeingAirplanes


Association News

Find Out What Makes Award-Winning IFE at APEX MultiMedia Market

At APEX Multimedia Market, Megan Worley, product manager, Inflight Entertainment and Content at Amertican Airlines, and Éric Lauzon, manager, Multimedia Entertainment at Air Canada, will discuss their APEX award-winning audio and video content, from idea generation to passenger feedback. Register now to attend the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, taking place in Berlin from April 24 to 26.


Registration Is Now Open for APEX TECH!

APEX TECH delivers information, guidance, analysis and trend reporting on technology issues critical to the aviation industry, including connectivity, cybersecurity, closed captioning and accessibility. This year’s APEX TECH will take place on June 13–14 at the Sheraton Gateway Los Angeles Hotel. The two-day event will provide a forum for the industry’s technical experts to review and discuss the APEX Technology Committee’s ongoing projects that set the specifications and standards for new passenger experience technologies. Click here to register.


> Quote of the Day

“Some beautiful paths can't be discovered without getting lost.”

Erol Ozan


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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