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April 3, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] Hawaiian Airlines Reveals Airbus A321neo Cabin Interior

Hawaiian Airlines today revealed its new Airbus A321neo interior at the Passenger Experience Conference in Hamburg. Designed by London-based JPA, the cabin features the same earth, sky and sea color tones as in Hawaiian’s new A330 interiors. The design firm said it drew inspiration from Hawaii’s past and present, using symbolism from the island’s history throughout the aircraft interior. Seating across the aircraft’s three cabin classes was supplied by B/E Aerospace, and each seatback features a ledge that passengers can use to prop up their tablets and mobile devices. “Together with JPA Design, we have created an emotionally satisfying, aesthetically rich in-flight experience that will transform guests in every cabin of our A321neo aircraft,” commented Avi Mannis, Hawaiian’s senior VP of Marketing.

The DesignAir | Related Four Ways the A321neo Could Transform Hawaiian Airlines – The Motley Fool



Takeaways From Passenger Experience Conference 2017

APEX Media was on-site at today’s Passenger Experience Conference in Hamburg to report on the latest in cabin interiors, hospitality and in-flight entertainment and connectivity. Dick Powell, co-founder and chairman of Seymourpowell, opened the conference with a clear message for the aviation industry: Be innovative. That sentiment carried through to the day’s sessions, which were divided into streams on the connected journey, generating revenue and comfort and well-being. Speaking at a session on technological horizons, part of the connectivity track, Joe Leader said, “Mark my words: The airline that automates processes to genuinely connect with airline passengers at each stage of their journey wins their loyalty," he said.

APEX Media | Related Popularity of Experience Economy Pushes the Travel Industry to Rethink Business Models – APEX Media



Skycast Solutions Unveils Nine-Inch IFE Tablet Targeting Premium Pax

Skycast Solutions has unveiled TrayVu 9, its latest portable in-flight entertainment tablet featuring a high-resolution nine-inch display and Intel Atom processor. The Microsoft Windows 10-based devices will debut on board Alaska Airlines’ first-class cabins. The carrier currently operates more than 7,000 of Skycast’s eight-inch IFE tablets on routes longer than three and a half hours. The tablets offer passengers the ability to stream early-window movies, new releases, TV, music and digital magazines. The company also announced that WestJet will be testing its TabCaddy Clip tablet holder on five of its Boeing 737s this summer.

Skycast Solutions | Related AIX: WestJet gets Tabs on Skycast PED holder – Flight Global



Honeywell Aerospace Looks to Add Value With Connected Aircraft Data

With Honeywell Aerospace’s flagship connectivity hardware product, JetWave, now live, the technology and manufacturing company is eager to demonstrate the promise of its connected aircraft solutions portfolio. Honeywell’s GoDirect Weather Information Service uses real-time weather data to help pilots make more informed decisions while improving fuel and flight efficiency, and GoDirect Fuel Efficiency collects data from an airline’s fleet operations to make related recommendations. The company is also preparing to crowdsource weather data from aircraft using its RDR400 radar system. “If you have enough aircraft in a given region ... they can provide complete information of what’s going on,” said Philip Hermann, director of Cross Product Marketing and Connected Aircraft Business Development for Honeywell.

APEX Media | Related Honeywell releases in-flight Wi-Fi troubleshooting tool for airlines – Get Connected



Boeing 787-10 “Handled Beautifully” on First Test Flight

Boeing completed its first 787-10 test flight from its assembly plant in North Charleston, South Carolina, on Friday. Under the command of test pilots Tim Berg and Mike Bryan, the stretched Dreamliner variant spent just under five hours in the air without any hitches. “From takeoff to landing, the airplane handled beautifully and just as expected,” said Berg. The 787-10 adds an extra 18 feet to the length of the fuselage compared to the 787-9, with room for 330 passengers and 15 percent more cargo. Boeing says the new aircraft improves fuel economy by 25 percent per seat, compared to its predecessors.

New Atlas | Related Boeing boosts list prices for North Charleston-made 787s – The Post and Courier



What Is Comfort? Experts Sink Into the Big Question

How do you design for passenger comfort within the confines of an aircraft cabin? APEX Media asks experts what comfort means to them. “I have always regarded comfort as a state of mind,” says Tom Eaton, director of Design for LIFT by EnCore. Flavia Renata Dantas Alves Silva Ciaccia, engineer of Comfort and Ergonomics at Embraer, defines comfort “as a positive feeling of well-being and pleasure.” The sentiment is echoed by Blake Emery, director of Differentiation Strategy for Boeing, who describes comfort as “an absence of worrisome attention combined with a sense of peaceful well-being.” Mark Hiller, chief executive officer of Recaro Aircraft Seating, says it is a combination of “individual preferences associated with convenience and well-being … and physiological and biomechanical factors.”

APEX Media | Related Home Away From Home: Trends in Airplane Cabin Design – APEX Media



Wizz Air Introduces Free Online Name Correction Service

Wizz Air has announced a new online service allowing customers to make minor changes to their name at no extra cost. Passengers flying with the low-cost carrier can make one adjustment up to three hours before their scheduled departure, including changing the gender if it was indicated incorrectly, extending a name where only the first or second initial was provided and correcting up to three characters of a first or last name. Adjustments outside these parameters will require payment.

Business Traveller | Related Ryanair's Next Target is Challenging Wizz Air in Ukraine – Skift




Photo of the Day

Is this one ticklish? Captured by @adl_aviation (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Spin class? @tudelft experiments with methods of stimulating pax movement to improve comfort @PEC_Hamburg. #PEC2017 #PEC17 #PaxEx #AvGeek

APEX @theAPEXassoc


Association News

Maryann Simson Appointed Director of APEX Media

APEX is proud to welcome airline passenger experience industry veteran Maryann Simson as director of APEX Media. Simson will oversee the award-winning editorial team responsible for APEX Experience magazine and its multi-channel platform. “After nearly a decade spent covering the passenger experience and aircraft interiors industries, I can say it is incredibly exciting to join Spafax as director of APEX Media,” said Simson. Read the full announcement.


After a Long Day at AIX, Grab a Pint at the Long Beach Bar!

APEX is proud to be sponsoring the IFEC Zone, a space dedicated to bringing together the latest in-flight innovations, technologies and business solutions, at this year’s AIX in Hamburg. Come meet with APEX members like KID-Systeme, Panasonic, Rockwell Collins and more at Halls B2-B4 Lower and B4 Upper, then visit the Long Beach Bar to celebrate the return of the industry’s most anticipated passenger experience conference to the US this September! APEX EXPO will be co-locating with IFSA Conference and Expo and AIX Americas Expo to bring you three shows within one incredible event in Long Beach, September 25-28! So start your California dreamin’ with APEX, AIX and IFSA at the Long Beach Bar each evening starting at 4:30 p.m. in Hall B6, with free drinks (while supplies last) on Wednesday, April 5.


> Quote of the Day

"It takes years to build a brand, but you can destroy it in a second."

Dick Powell, co-founder and chairman of Seymourpowell – Speaking at the Passenger Experience Conference 2017


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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