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April 4, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


AirAsia X Boosts roKKi System With Inmarsat’s GX Aviation

AirAsia X has announced that it will upgrade its roKKi in-flight entertainment system with Inmarsat’s GX Aviation. After signing a memorandum of understanding with Inmarsat, the Malaysia-based long-haul budget carrier says the connectivity service will not only boost in-flight Internet speeds and provide seamless streaming, but will also help increase passenger spend on board. The MoU with Inmarsat covers AirAsia X’s A330 and A320 fleets, subject to final contracts. Installations begin later this year, with GX Aviation connectivity expected to go live first on A330 aircraft in 2018. “Today marks a significant milestone for AirAsia and roKKi,” said AirAsia X CEO Ben Ismail. “This next-generation connectivity solution represents a major infrastructure upgrade that signals a long-term commitment in transforming AirAsia into a truly digital airline.”

APEX Media | Related Inmarsat CEO hints at more advanced Global Xpress satellites – Space News



LIFT By EnCore Debuts 787 Tourist Seat in Collaboration With Boeing

In collaboration with Boeing, LIFT By EnCore has unveiled the second addition to its Tourist Class seating product line, an economy-class seat designed uniquely for Boeing 787 Dreamliner aircraft. This year’s announcement coincides with the one-year anniversary of the launch of the Tourist Class 737 economy seat, which debuted at Aircraft Interiors Expo 2016. Designed from scratch, the seat is intended to deliver architectural compatibility with Dreamliner cabins and the Boeing Sky Interiors philosophy. According to Beth Anderson, vice-president, Supplier Management Payloads and Systems, Boeing, the approach “gives [the cabin] a more complete and integrated feel – not like the seat is just placed inside the airplane, but that the seat and the airplane are really integrated with one common design.”

APEX Media | Related The Boeing Sky Interior’s the Limit: LIFT by EnCore’s Tourist Class Seating – APEX Media



What’s NEXT? Panasonic Avionics Introduces New IFEC Platform

Panasonic Avionics introduced its new in-flight entertainment and connectivity platform, called NEXT, at AIX in Hamburg today. PAC describes the platform as the Internet "wrapped around" the X series and says it was developed with hyper-personalization in mind. In addition to facilitating targeted advertising, NEXT integrates with Panasonic's data-driven airline operations platform ZeroTouch to enable airlines to react to IFE viewership trends in real time. “The industry tends to think in verticals (IFE systems, connectivity systems, support systems, applications),” Jon Norris, senior director of Corporate Sales and Marketing at Panasonic Avionics. “NEXT is a departure from that.” The platform is expected to launch on the Boeing 777X in 2020.

APEX Media | Related Starting From ZeroTouch: Panasonic Previews Flight Operations Platform Powered by Real-Time Data – APEX Media



Recaro Slides Into AIX 2017 With Airbus A320 Smart Cabin Reconfiguration “Flex Seat”

Recaro debuted the Airbus A320 Smart Cabin Reconfiguration “Flex Seat” at Aircraft Interiors Expo today. The concept, which was developed by Airbus, Recaro and THK, allows crewmembers to adjust seat pitch by lifting a lever beneath the cushion and sliding the row of seats along a rail, giving passengers extra legroom when possible. The Flex Seat can also be used as a crew rest area: Decreasing the pitch ensures that cabin crew can lay across a row of seats without rolling off. Recaro is also displaying its iSeat technology, which uses sensors to inform cabin crew whether armrests, backrests and tray tables are in the correct position for takeoff and landing.

APEX Media | Related What Is Comfort? Experts Sink Into the Big Question – APEX Media



[PHOTOS] Airbus Unveils Higher Capacity Cabin Enablers for A380, Launches Interior Services Subsidiary

At its opening media briefing, Airbus revealed a package of new A380 cabin enablers centered around creating additional space for up to 80 seats on the jumbo aircraft without compromising comfort. The aircraft manufacturer also announced the launch of a subsidiary, Airbus Interior Services, that will offer bespoke, short-time-to-market solutions based on unique customer requests. Later in the day, HAECO Cabin Solutions signed with Airbus as its supplier of the Centerline Ceiling Stowage compartment linefit option for new A320 aircraft, with retrofitting also available for in-service A320s.

APEX Media | Related Find Your Interior: Inside Airbus’ Customer Definition Centre – APEX Media



STG Aerospace to Install liTeMood LED Reading Light on Blue Air and Titan Airways

Romania's largest airline, Blue Air, and UK-based charter carrier Titan Airways are the first to install STG Aerospace's APEX Award-winning square-beam liTeMood LED reading lights on their Boeing 737NG and 757 aircraft. The square beam distributes light precisely and evenly across the seat and tray table, improving visibility on e-books and tablets while eliminating light spill to neighboring passengers. "The operational benefits of this product were immediately visible," said Aurelian Bobei, CAMO director, Blue Air. "[We] can now guarantee a fully new, highly reliable reading light to our passengers." The company also announced that it has secured a contract with Boeing to provide its next-generation photoluminescent floor path marking system, saf-Tglo SuperSeal UltraLite, as a linefit option for Boeing 787 aircraft.

Aviation Pros | Related Top News From Day One at Aircraft Interiors Expo 2017 – APEX Media



EasyJet Relaunches In-Flight Catering and Retail Program

EasyJet has relaunched its onboard retail program with two new brochures, a price guarantee and an all-day breakfast option. The Bistro brochure lists all of the low-cost carrier’s in-flight meal, drink and snack options available for purchase, while the Boutique catalog details its range of fragrances, fashion accessories, travel items and beauty products available to buy on board. The Boutique catalog offers a commitment to “refund the difference in price if customers are able to find any Boutique product cheaper on the UK high street.” EasyJet has cited its “improved choice and popular brands” in helping it achieve a 12-percent increase in onboard catering sales over the past 12 months.

Business Traveller | Related First look: the British Airways M&S On Board menu – Business Traveller




Photo of the Day

A gorgeous morning at Hamburg Airport and a beautiful, brand new airBaltic Bombardier CS300!  Captured by @howard.slutsken (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

[VIDEO] APEX CEO @joepleader on #connectivity, robotic beverage carts & upcoming #APEXEXPO colocation w/ AIX Americas & IFSA Expo. #AIX17

APEX @theAPEXassoc


Association News

Free Drinks for AIX Attendees at the Long Beach Bar Tomorrow!

APEX at AIX8-1Get into a California state of mind while in Hamburg, and celebrate the return of the industry’s most anticipated passenger experience conference to the US this September! APEX EXPO will be co-locating with IFSA Conference and Expo and AIX Americas Expo to bring you three shows within one incredible event in Long Beach, September 25-28! So start your California dreamin’ with APEX, AIX and IFSA at the Long Beach Bar each evening starting at 4:30 p.m. in Hall B6, with free drinks (while supplies last) on Wednesday, April 5.


Attend APEX MMM to Make a Difference to Your Airline’s Content Lineup

APEX MultiMedia Market, the industry’s most comprehensive in-flight content conference for connecting buyers and sellers, will take place in Berlin from April 24 to 26. “Even if you use a CSP, I would still recommend that the airlines attend themselves so that they can speak to the distributors face to face, create valuable relationships and fully understand what each content supplier can offer,” says[VS1] Cathy Walters, senior manager, Onboard Media, at Virgin Atlantic. “It’s your chance to make a difference to your airline’s lineup.” Click here to register.


> Quote of the Day

"What we usually consider as impossible are simply engineering problems – there's no law of physics preventing them."

Michio Kaku


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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