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April 12, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


BA and Iberia Order 9,000 Recaro Slimline Seats for Short-Haul

IAG-owned British Airways and Iberia have ordered a combined 9,000 Recaro SL3510 slimline seats for Airbus A320 and A321neo aircraft slated for delivery in 2018. The seats are similar to those used by Lufthansa on its new A320neo fleet and identical to those on easyJet’s Airbus fleet. The SL3510’s thin profile will allow BA and Iberia to increase passenger count and reduce fuel consumption, with each seat weighing less than 20 pounds. “We particularly need world-class aircraft seats that are utterly reliable and robust, yet also light and easy to maintain, for our extremely busy short-haul routes within Europe,” said BA’s CEO Alex Cruz. “The SL3510 model from Recaro fulfills all of our expectations.”

Runway Girl Network | Related Recaro Slides Into AIX 2017 With Airbus A320 Smart Cabin Reconfiguration “Flex Seat” – APEX Media



“We Take Full Responsibility,” Says United CEO

United Airlines CEO Oscar Munoz issued a full apology for the incident in which a passenger was forcibly dragged off a flight that was reportedly overbooked. Hours after calling the passenger "disruptive and belligerent" and commending employees for following procedure, Munoz released a statement saying that the company takes “full responsibility” for the “truly horrific” event. Munoz also promised a comprehensive review of crew movement and policies for handling oversold flights and incentivizing volunteers. “I deeply apologize to the customer forcibly removed and to all the customers aboard," he wrote. "No one should ever be mistreated this way.”

Time | Related United Airlines lost $800 million in value (but got some of it back) – Mashable



Qantas Launches ViaSat-Powered Domestic In-Flight Wi-Fi Service

Qantas has beta-launched domestic in-flight Wi-Fi on board the airline’s first of 80 Boeing 737-800s, following an unexpected last-minute delay to its scheduled takeoff at the end of March. Qantas claims the connectivity service, powered by ViaSat and Sky Muster, can deliver speeds up to 10 times faster than those offered by providers using idle capacity. “In-flight Wi-Fi has been on our wish list for quite a while, but the sheer size of Australia meant it was hard to offer a service that was fast and reliable,” said Qantas CEO Alan Joyce. “The technology we’re using on board this 737 is a generation ahead of what most airlines around the world have.”

Business Traveller | Related Virgin Australia to begin inflight internet wifi trial in April – Australian Aviation



Boeing Adopts 3-D Printed Titanium Dreamliner Parts

Boeing has placed an order with Norsk Titanium for 3-D printed parts that will be used for the 787 Dreamliner’s load-bearing structure. The titanium components will initially be manufactured in Norway, but Norsk plans to operate nine 3-D printers in New York by the end of the year. Boeing says the new process should save on the cost of production. “From the outset, the 787 has been the hallmark of innovation and efficiency,” said John Byrne, VP of Airplane Materials and Structures, Supplier Management, Boeing Commercial Airplanes. “We are always looking at the latest technologies to drive cost reduction, performance and value to our customers, and Norsk Titanium's RPD capability fits the bill in a new and creative way.”

CNBC | Related Boeing wants to turn satellites into a cheaper, highly automated business – tech crunch



ICAO Establishes Consensus on Near-Term Cybersecurity Measures

ICAO Council president Olumuyiwa Benard Aliu has welcomed a declaration restating the global air transport sector’s commitment to bolstering cybersecurity. The “Dubai Declaration” establishes near-term prioritization of backup systems and procedures, steps toward cyber resilience and increased sector-wide collaboration. “The basic interconnectedness we have all grown accustomed to in our day-to-day digital lives is now also a basic characteristic of onboard and ground-based aviation systems,” said Aliu, at the UN agency’s inaugural Cyber Summit and Exhibition in Dubai last week. “Logical or physical segregation of safety critical systems is a crucial first step for global aviation.”

Air Transport World | Related Intruder Alert: Industry Experts Weigh In on Cybersecurity Risks – APEX Media



Shanghai Plans to Build Third Airport

Shanghai is planning to build a third airport to relieve pressure on Pudong and Hongqiao international airports. According to Jiang Huaiyu, director of the East China branch of the Civil Aviation Administration of China, the new airport would be primarily used for private and business aviation, adding that research into the facility has already started. “It is necessary for Shanghai to build a third airport to satisfy demand,” he said. Last year, Shanghai became one of only five cities in the world to exceed 100 million air passengers.

Travel Daily Media | Related Take a look inside Shanghai Hongqiao airport's newly renovated terminal – Shanghaiist



Lufthansa Systems’ InTime Does the Math for Travel Time

Crowdsourced data plus technical ingenuity means less time killed at the airport. Lufthansa Systems’ inTime, currently in beta, provides travelers with real-time estimates on how long it will take to reach the airport, clear security and make a flight. “InTime focuses on the end-to-end traveler’s digital journey experience, which at the moment is highly fragmented,” explains Mubashir A. Tariq, product manager for the app. To provide up-to-the-minute information on traffic and security lines the app crowdsources automated data from its users. Lufthansa Systems is thinking about the ancillary revenue possibilities, too: “InTime’s awareness of the traveler’s context will enable it to address the traveler’s needs at the right moment with the right offer,” Tariq says.

APEX Media | Related Gate Delivery: The Companies Serving Passengers in a Hurry – APEX Media




Photo of the Day

Calling it a day at Istanbul Ataturk. Captured by @istanbulspotter (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Today, we celebrate cosmonaut day here in Kazakhstan! Let your dreams take flight!?

Air Astana @airastana


Association News

APEX MMM Education Day: PressReader’s James Newman to Share Insights on Transitioning From Print to Digital

The travel industry is rapidly going "digital everything." Where do newspapers and magazines fit within contemporary travel? And how can brands use content to build a deep relationship with customers? PressReader has conducted surveys with Forbes Travel Guide and APEX resulting in data-driven insights into the current trends, challenges and opportunities airlines face when offering digital content to passengers. Register now for APEX MultiMedia Market, taking place in Berlin from April 24 to 26, to hear PressReader’s market development executive James Newman present his Education Day session on the shift from print to digital.


Deadline to Submit APEX EXPO Session Proposals Is May 19

APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX EXPO. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal by May 19.


> Quote of the Day

"Design is as much a matter of finding problems as it is solving them."

BRYAN LAWSON, architect and psychologist


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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