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April 13, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


EU Green-Lights Rockwell Collins’ B/E Aerospace Takeover

The European Commission (EC) has approved Rockwell Collins' takeover of B/E Aerospace. The ruling by the European Union’s executive body concluded that the proposed $8.3-billion deal did not raise competition concerns, “because there are no overlaps or vertical links between the products of B/E Aerospace and Rockwell Collins.” The EC also said the combination of the companies’ products would not result in competitors being shut out of the market, as other aviation suppliers could also partner up. Once the takeover is complete, the merged entity will have nearly 30,000 employees and $8.1 billion in revenue.

Reuters | Related Rockwell Collins Exits In-Seat Video to Focus on In-Flight Connectivity – APEX Media



APEX Media Spotlight: United Airlines Passenger Removal Incident

United Airlines was heavily criticized after video footage of passenger David Dao being dragged down the aisle of an aircraft went viral. While social media was rife with indignation, as users expressed horror, disbelief and outrage over #BumpGate, the media dug into the legal and safety issues pertaining to the incident, considered the role of public relations in crisis management and suggested that this event may be indicative of troubling societal trends.

APEX Media | Related Overbooked airlines are here to stay – CNN



Sleeping on Air: Mattress Maker Unveils Gareth Bale-Inspired Airline Seat

Mattress supplier Simba Sleep has unveiled what it claims is “the world’s most advanced airline seat.” The company says its Air-Hybrid prototype seat includes a combination of 2,500 conical pocket springs and responsive memory foam. The seat mechanism can recline to a zero gravity position to simulate the feeling of weightlessness and ease pressure on the back and spine. Simba's idea for a “technologically advanced in-flight sleep experience” was inspired by a chance conversation about overnight flights with Welsh footballer and Real Madrid star Gareth Bale. Simba is reportedly in talks with commercial and private airlines about the seat.

Business Traveller | Related A New Way of Measuring Football’s High-Flying Superstars? – APEX Media



Cathay Confirms New First- and Business-Class Seats for Boeing 777-9Xs

Cathay Pacific is planning to debut a new generation of first-class suites and business-class seats when it takes delivery of its Boeing 777-9X fleet. James Evans, Cathay Pacific's general manager of Product, said the airline is considering adopting fully enclosed first-class suites, similar to those aboard Singapore Airlines, Emirates and Etihad aircraft. “A lot of seat manufactures are developing enclosed private suites, so we’re alert to that, and privacy is an important element of the experience,” he said. “But – and it seems a little bit of a contradiction – [first-class passengers] also like that understanding of who's around them.”

Australian Business Traveller | Related Cathay Pacific confirms ten-across seating on B777s – Business Traveller



United’s Polaris Passengers Are Drinking More Wine Than the Airline Can Pour

Demand for wine among passengers flying in United Airline’s recently launched Polaris business-class cabin is four times higher than the carrier anticipated. The Chicago-based airline offers its Polaris passengers a sampling of three different glasses of wine in one sitting. “When we plan and buy our wines for the year, we purchase in large quantities, often even buying out the entire stock of a single vintage,” the airline said in a leaked internal memo. “This makes it difficult or even impossible to spot-buy more bottles when we encounter a shortage, as we’re in now.” A United spokesperson said the airline is working with its master sommelier to procure additional wine stock.

Quartz | Related Emirates Has Invested $500 Million to Build a "Fort Knox" of Wine – Bloomberg



Iran Air Signs Deal for 20 ATR 72-600s

French-Italian airplane manufacturer ATR today confirmed it has signed a deal with Iran Air for at least 20 twin-propeller aircraft, worth $536 million at list prices. The agreement includes 20 ATR 72-600s and gives Iran Air options to purchase another 20. “They will definitely help Iran Air to modernize and develop regional connectivity across the country,” said ATR spokesperson David Vargas. Farhad Parvaresh, Iran Air’s CEO, told state-run Islamic Republic News Agency that it expects to receive nine ATR 72-600s this year and the remainder in 2018.

USA Today | Related IranAir may receive first Boeing jet sooner than planned – Reuters



Etihad and Manchester City FC Create Destination-Based Video Series About Grassroots Football

Manchester City Football Club and its principle sponsor Etihad Airways have collaborated to commission a video series created by Virtue Worldwide, VICE Media’s in-house global content agency. Called City2City, the series features untold stories about grassroots football in some of the airline’s main global destinations, including Beijing, New York, Paris and Mumbai. “Together with City Football Group, we are proud to produce a four-part series highlighting the positive social contributions football can make in local communities,” said Patrick Pierce, Etihad’s VP of Marketing Partnerships. The first episode in the series is set in Beijing and premieres today.

Breaking Travel News | Related Airlines as Producers: Will They Follow Netflix’s Plotline? – APEX Media




Photo of the Day

Reflections from behind the scenes. Captured by @dogov1 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

#TBT: The @WolfsonArchives takes us back to 1955 when the “Jet Age” arrived in Miami.

Miami Int'l Airport @iflymia


Association News

APEX MMM Education Day: APEX's Katie Goshgarian to Share the Latest From DOT's ACCESS Advisory Committee

The US Department of Transportation conducted a series of “negotiated rulemaking” meetings in 2016 on issues involving in-flight entertainment accessibility for disabled passengers. It assembled the ACCESS Advisory Committee to represent airlines, the advocacy community, technical experts and stakeholders working toward a set of recommendations for the DOT. Register now for APEX MultiMedia Market, taking place in Berlin from April 24 to 26, to hear updates from DOT's ACCESS Advisory Committee. APEX general manager Katie Goshgarian will present an Education Day session covering the agreements reached so far, objectives still to be achieved and the potential impact on aircraft flying in and out of the US.


Registration Is Open for APEX TECH!

APEX TECH delivers information, guidance, analysis and trend reporting on technology issues critical to the aviation industry, including connectivity, cybersecurity, closed captioning and accessibility. This year’s APEX TECH will take place on June 13–14 at the Sheraton Gateway Los Angeles Hotel. The two-day event will provide a forum for the industry’s technical experts to review and discuss the APEX Technology Committee’s ongoing projects that set the specifications and standards for new passenger experience technologies. Click here to register.


> Quote of the Day

"Gray skies are just clouds passing over."

Duke Ellington


Until Monday. Happy Easter!



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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