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April 20, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Virgin Australia Makes Its IFE Interface Accessible for Visually Impaired Passengers

Virgin Australia has unveiled a new in-flight entertainment user interface designed to be accessible for passengers with visual impairments. The airline consulted with disability advocate Phillip Chalker before creating the system, which includes a simplified layout, larger icons and voice prompts. Developed by CoKinetic Systems, the interface is now available on Virgin Australia’s Boeing 777-200ER fleet and will also be introduced on its Airbus A330s in the second half of 2017. The Australian carrier is the first in the Asia-Pacific region and the second in the world to offer such a provision. “We are delighted to introduce this new user interface for guests who are blind or have low vision,” said Tash Tobias, Virgin Australia’s general manager of In-Flight Experience.

Inflight Online | Related Closed Captioning Update – APEX Media



Qatar Airways Ahead of Track With IATA’s Baggage Resolution

Qatar Airways has become the first airline to comply with IATA’s Resolution 753. The Doha-based carrier is now tracking every piece of luggage at every step of the journey at Hamad International Airport. The resolution, which aims to reduce baggage mishandling and fraud, was issued in 2016 and is mandatory for all IATA member airlines to implement by June 1, 2018. Qatar Airways said its in-house Baggage Management System allowed it to comply with Resolution 753 ahead of other airlines. The system allows passengers to individually track their checked baggage and receive real-time notifications via the airline’s website and mobile app.

Air Transport World | Related Baggage’s Baggage: From Checked Bag Fees to RFID Tracking – APEX Media



[PHOTOS] Iberia Reveals Premium Economy Cabin

Iberia today unveiled its long-haul premium economy cabin on an Airbus A340-600 at a special event in Madrid. The Spanish carrier’s middle-market cabin aims to fill a growing gap between the economy and business passenger experience, as more airlines reveal increasing luxuries, including suites, to business class. The cabin’s 19-inch-wide Recaro PL3510 seats give passengers 3 inches of pitch and an adjustable 7-inch recline. The seats are also equipped with articulating headrests and feature Panasonic Avionics’ eX3 in-flight entertainment 13-inch high-definition seatback displays.

APEX Media | Related Recaro lands 9000-seat BA, Iberia short-haul Airbus fleet order – Runway Girl Network



Norwegian Announces London–Singapore Route

Norwegian will begin flying nonstop between London’s Gatwick Airport and Singapore’s Changi Airport starting September 28. The long-haul route will run four times a week using a Boeing 787-9, with one-way fares starting at $230. “Our transatlantic flights have shown the huge demand for affordable long-haul travel, so we are delighted to expand into new markets and offer our first route to Asia from the UK,” said Norwegian CEO, Bjorn Kjos. “Travel should be affordable for all, so adding Singapore to our growing UK network will give passengers even more choice for affordable, quality travel.”

Business Traveller | Related Norwegian boss Bjorn Kjos shrugs off IAG’s low-cost, long-haul push as more transatlantic routes take off – City A.M.



Waste Time, Pay the Fine: Air India to Charge Unruly Passengers Who Delay Flights

Air India is planning to fine unruly passengers who delay flights by refusing to comply with the airline’s protocol. The policy, which was announced this week, will see Air India fining passengers up to $7,750 for delaying a flight for one hour. Delays of up to two hours will land passengers a charge of $15,500, and if they cause trouble for a longer period of time the fine will amount to $23,260. Air India says the fines are not based on damages or lost revenue incurred, but represent “a symbolic amount.” The airline introduced the charges after an MP attacked a cabin crewmember with a pair of sandals after being refused an upgrade last month.

Travel + Leisure | Related Indian MP who attacked air steward demands his travel ban be overturned – The Guardian



Boeing Tweaks Its 777-9 Design Details

Boeing published more details on the configuration of its 777-9, three years ahead of its planned entry into service. A 79-page document published on Boeing’s website offers the first in-depth update on the stretched 777X variant since 2015. The latest revision features a few minor tweaks, with the most critical dimensions remaining unchanged. The height of the vertical tail above the runway is about 6.7 inches shorter than detailed in the 2015 document, but the fuselage remains nearly 10 feet longer and 23 feet wider than the 777-300ER. Boeing now lists the 777-9’s standard two-class cabin as having a capacity of 414 passengers, with the three-class layout accommodating 349 passengers.

Flight Global | Related Boeing 777X Offers Custom Cabins Without Customization – APEX Media



PAL and SITAONAIR Work on Tablet Devices for Cabin Crew

Philippine Airlines is working with SITAONAIR to jointly develop tablet devices for its cabin crew. The CrewTab devices will enable flight attendants to wirelessly view operational data, passenger information, including frequent flyer statuses, and company service bulletins while in flight. “At a time where 60 percent of airlines still use paper-based cabin crew processes, CrewTab is an obvious companion for Philippine Airlines’ SITAONAIR-enabled connected aircraft environment,” said Katrina Korzenowski, SITAONAIR’s regional vice-president of Asia Pacific. “With our tailored PAL CrewTab, the airline’s crew will be empowered to respond to the demands of the individual traveling passenger and optimize productivity.”

Inflight Online | Related Philippine Airlines confirms advanced talks with potential investor – ABS CBN News




Photo of the Day

A moment in the sun. Captured by @nicolasventurelli (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

3, 2 ,1, first-ever #A321neo delivery goes to…@VirginAmerica! This aircraft will be the 3rd member of the #A320 Family to join their fleet

Airbus Aircraft @Airbus


Association News

APEX MultiMedia Market: Ask the Board

Members of the APEX Board of Directors will be at APEX MultiMedia Market in Berlin next week to answer your questions about the association and the airline passenger experience industry. The Education Day sessions on Wednesday, April 25, will feature speakers from Qatar, KLM, Air Canada, American Airlines and more. Attendees will have the opportunity to address board members at the end of the day, when the sessions have concluded.


Deadline to Submit APEX EXPO Session Proposals Is May 19

APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX EXPO. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal by May 19.


> Quote of the Day

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

Steve Jobs


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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