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April 27, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


United Takes Action to Improve Its Policy on Overbooked Flights

United Airlines released a new policy today, outlining how it will handle passengers on overbooked flights. According to the updated regulations, law enforcement will not remove customers from a flight, and customers will not be required to give up their seat once on board – except in matters of safety or security. If a flight is overbooked, an automated system will solicit volunteers, who will receive compensation of up to $10,000 each for giving up their seats. “Every customer deserves to be treated with the highest levels of service and the deepest sense of dignity and respect,” said United CEO Oscar Munoz. "Today, we are taking concrete, meaningful action to make things right.”

APEX Media | Related United Airlines is making these 10 customer service policy changes – USA Today



China Wants Mutual Recognition of Its Airworthiness Standards

China is hoping to reach separate bilateral agreements on airworthiness with US and EU regulators by the end of this year. The country is pursuing the agreements to grant its soon-to-be-launched Comac C919 the right to fly in those markets. The accords being pursued will be more reciprocal than existing ones, allowing for increased recognition of Chinese certifications, said Wang Jingling, deputy director general of Aircraft Airworthiness at the Civil Aviation Administration of China (CAAC), earlier today. “Once included, aircraft already certified by the CAAC will face less scrutiny from authorities in the US and EU in getting their certification,” he said. “That will make it easier for China’s homegrown planes to sell in these developed markets.”

Bloomberg | Related China’s First Homegrown Passenger Jet Has Been Cleared for Takeoff – Fortune



China Southern Orders 20 Airbus A350s

China Southern Airlines has ordered 20 Airbus A350 XWBs in a deal worth about $6 billion at list prices. The Guangzhou-based carrier will initially receive six A350-900s in 2019, taking delivery of the remaining wide-bodies at regular intervals until 2022. The addition of the Rolls-Royce Trent XWB-powered aircraft is part of the airline’s plan to increase its fleet from 700 to 1,000 airplanes. “The A350 XWB is the ideal choice for our international long-haul routes,” said Tan Wangeng, president of China Southern Airlines. “The introduction of the A350 XWB will help to strengthen our position as one of the world’s leading international carriers.”

Flight Global | Related American Airlines investing $200 million in China Southern Airlines – Dallas News



Facebook Opens Dynamic Ads Program to Airlines

Facebook will now allow airlines to target its users, as well as those of its Instagram subsidiary, with content based on where and when they want to travel. The Dynamic Ads for Travel (DAT) program launched in May 2016 for the hotel industry, and Delta Air Lines and Cathay Pacific have since been beta-testing an airline-specific version. The latter has reportedly experienced a 16-fold increase in booking volume, compared with previous campaigns, as well as a 15-percent reduction in cost-per-acquisition. Lisa Leung, assistant digital marketing manager at Cathay Pacific, said the DATs are giving the airline better “ad efficiency and cost reductions” compared to its other partners.

Tnooz | Related Facebook overhauls Dynamic Ads, just for travel marketers – Tnooz



To Recline Is To Be Malign, Say British Flyers

Seat reclining has topped the list of causes of mid-flight arguments, according to a survey of British passengers. UK-based online travel agency polled 2,332 respondents, with 27 percent nominating reclined seats as the most frustrating behaviour. Excessive noise was second on the list with 22 percent of the vote, followed by seat kickers and drunk passengers. A staggering four in 10 respondents admitted to having an argument of some kind with a fellow passenger during a flight – ­21 percent said there was shouting involved and four percent admitted it “got physical.” The research also revealed that flights to the United States and Mexico account for a combined 42 percent of mid-air arguments.

Inflight Online | Related Airplane etiquette survey: Seat kicking is worst behavior – Atlanta Journal Constitution



Air New Zealand (Briefly) Opens a Restaurant Serving In-Flight Meals Only

Air New Zealand opened a pop-up restaurant in London to promote its revamped in-flight meal options. The temporary outpost, called This Is How We Fly, was open on Tuesday and Wednesday. Sitting on aircraft seats, patrons chose from a menu created by Kiwi chef Peter Gordon, which included dishes such as “lamb with minted peas, braised lettuce with bacon lardons and salt roasted crushed new potatoes with mint jelly" and "yogurt marinated chicken tikka with saffron pilaf jeweled rice, and aloo ghobi with spicy raita dressing.” The airline also surveyed restaurant-goers on their feelings about in-flight food. The findings revealed 25 percent considered airplane food to be worse than hospital food, with nearly half saying they'd reconsider their opinion if they knew it was made with fresher ingredients.

Mental Floss | Related Air NZ names Michael Meredith as new in-flight chef – New Zealand Herald



Shenzhen Airlines to Become First Chinese Customer for Inmarsat’s SwiftBroadband-Safety

Shenzhen Airlines will launch a trial of Inmarsat’s SwiftBroadband-Safety (SB-S) flight deck connectivity platform at the beginning of next month. The IP-based broadband service will be installed on the carrier’s Airbus A320 fleet using Cobham’s Aviation 300D connectivity hardware, marking the first time Chinese aircraft will be equipped with the Inmarsat solution. Throughout the evaluation period for SB-S, Shenzhen Airlines will assess three core capabilities: satellite voice communications between the air and ground, live global flight tracking, and text communication with airline operations and air traffic control.

Air Transport World | Related Malaysia Airlines First to Track Fleet With Satellites – Bloomberg




Photo of the Day

Drawing a line in the sky. Captured by @mmtoztrk (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Just some aviation geeks in the making at #ATL's #TakeYourChildtoWorkDay! 😜✈️

Atlanta Airport @ATLairport


Association News

APEX Airline Members Can Attend FTE Europe & FTE Ancillary for Free

APEX Airline members can attend FTE Europe and FTE Ancillary for free as long as they register by Friday, April 28. Representatives of other organizations can receive a 10 percent APEX discount by using the following code at checkout before Friday, May 5: FTE3826353. The event program includes keynote speakers from Airbnb, Ryanair and IAG; multiple conference streams: Ancillary, On the Ground, Up in the Air and Baggage Innovation Summit; a major exhibition of progressive suppliers; co-creation forums; in-flight workshops; a one-to-one meeting platform; and a networking party and awards ceremony at the Guinness Storehouse.


Deadline to Submit APEX EXPO Session Proposals Is May 19

APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX EXPO. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal by May 19.


> Quote of the Day

“We leave something of ourselves behind when we leave a place, we stay there, even though we go away. And there are things in us that we can find again only by going back there.”

Pascal Mercier, Night Train to Lisbon


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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