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May 2, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Alitalia’s Board Agrees to Begin Administration Proceedings

Alitalia has filed a request with the Italian government to enter administration proceedings, in a process that will likely lead to the sale or liquidation of the loss-making airline. Alitalia’s board met today and unanimously agreed to take the step, noting “the serious economic and financial situation of the company.” The government could still extend a $545-milllion bridge loan that would allow Alitalia to operate for a further six months until a buyer is found or it is liquidated. The airline’s 12,000 employees rejected a restructuring plan last month that involved job cuts and salary reductions.

Bloomberg | Related Alitalia is bankrupt again. This time perhaps it’s terminal – The Economist



[PHOTOS] Hawaiian Airlines Refreshes Logo and Livery

Hawaiian Airlines revealed a refreshed logo and livery yesterday, keeping the airline’s iconic Pualani symbol at the forefront of its branding. The most notable change is a silver lei that wraps around the fuselage. The redesign, which involved input from employees, was unveiled at a company event, coinciding with Lei Day, the state’s celebration of Hawaiian heritage. “We’re not getting rid of anything; we’re enhancing it,” said Sean Keoni Craig, a flight attendant for the airline. “But even through the enhancements, everything feels more Hawaiian.”

The DesignAir | Related Hawaiian Airlines Bets on Premium Leisure Strategy With New A321neo Cabin Interior – APEX Media



Severe Turbulence Injures 27 on Aeroflot Flight to Bangkok

At least 27 passengers were injured when an Aeroflot flight from Moscow to Bangkok hit severe air turbulence, 40 minutes before scheduled landing on Monday. Twenty-four Russians and three Thais were hurt when the Boeing 777 passed through a pocket of clear-air turbulence, a dramatic change of air pressure in otherwise calm blue skies. Aeroflot said none of the passengers were in serious condition, although several had broken bones and three required surgery. The Russian embassy in Bangkok told Reuters, “The reason behind the injuries was that some of the passengers had not had their seat belts fastened.”

CNN | Related Study Says Climate Change May Increase Hazardous Airplane Turbulence – Interesting Engineering



A³ by Airbus Group Flexes Cross-Branding Muscles

A³ by Airbus Group collaborated with Peloton and Reebok to display a fully functioning life-sized mock-up of an onboard gym in its Transpose cabin concept at San Jose International Airport. This branded module prototype is part of an ongoing initiative by A³ to find brand advocates for the flexible cabin concept, which could prove the viability of brand-partnership revenue models. “[Transpose] is a new business model that looks into creating new revenue streams in the cabin,” said Jason Chua, project executive at A³. “Brands are constantly trying to reach consumers in new ways and airlines are perfect vehicles for that.”

APEX Media | Related Trading Spaces: Could Modular Aircraft Cabins Allow Airlines to Swap More Than Just Seats? – APEX Media



WestJet Appoints Bob Cummings as EVP of New ULCC

WestJet has appointed Bob Cummings as executive vice-president of its yet-to-be-named ultra low-cost carrier, which it hopes to launch later this year or in early 2018. Cummings joined WestJet in 2005, serving as the Calgary-based airline’s executive vice-president of Sales, Marketing and Guest Experience. Upon taking up the new role on May 28, he will be accountable for all aspects of this new venture, including branding, pricing and product development. “I am eager to bring our ULCC to market on behalf of Canadians looking for even lower fares,” said Cummings. “Travelers can expect a very different approach from this new ULCC.”

Global News | Related WestJet receives IATA NDC certification – WestJet



Qatar Airways Puts Transit Passengers Up for One Night in Doha

Passengers stopping over in Doha on a connecting Qatar Airways flight this summer will be offered a complimentary night’s stay at a hotel. The initiative is meant to convert transit passengers into tourists. “We are delighted to make Qatar more accessible to people from around the world and invite them to discover our country, our cultural heritage and our natural treasures,” said Hassan Al-Ibrahim, chief tourism development officer of the Qatar Tourism Authority, a partner of the program. Participating hotels include the Four Seasons, Marriott Marquis, Radisson Blu and Oryx Rotana.

Business Traveller | Related New free four-day transit visa now available in Qatar – Doha News



Rockwell Collins Delivers First Iridium Satcom Units for Boeing 737 MAXs

Rockwell Collins has delivered its first Iridium ICS-300 satellite communication units to Boeing to install on its 737 MAX aircraft. The ICS-300 hardware is the only approved Iridium solution for Boeing aircraft and is available as a linefit option. Once equipped, it will enable scheduled 737 MAX operators to make use of long-range voice capabilities and data link communications via the Iridium constellation’s 66 low-earth orbit satellites, which will offer global coverage, including over the polar regions.

Get Connected | Related Iridium plans to launch four more sets of next-generation satellites this year – Space News




Photo of the Day

A jet-set sunset. Captured by @da_hawaiian_flya (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

5 years since our first #B747-8. Reason no. 1 why we 💙 her: we like the way she moves!

Lufthansa @lufthansa


Association News

APEX CEO to Host Biometrics Workshop at Aviation Festival Americas Next Week

APEX CEO Joe Leader will host a workshop on biometrics and the future of travel at Aviation Festival Americas on Tuesday, May 9. From security to experience, the applications of biometrics seem to improve processes across the board, alleviate pain points, and ultimately keep us more secure. However, with great power comes great responsibility and there is more than meets the eye when it comes to biometrics. The session will address data ownership, security, logistics and social responsibility in preparation for the biometric boom.


Exclusive APEX Member Discount for FTE Europe & FTE Ancillary

APEX members can receive a 10-percent discount for FTE Europe and FTE Ancillary by using the following code during registration before Friday, May 5, at 11:59 p.m. PT: FTE3826353. The event program includes keynote speakers from Airbnb, Ryanair and IAG; multiple conference streams: Ancillary, On the Ground, Up in the Air and Baggage Innovation Summit; a major exhibition of progressive suppliers; co-creation forums; in-flight workshops; a one-to-one meeting platform; and a networking party and awards ceremony at the Guinness Storehouse.


> Quote of the Day

“By seeking and blundering we learn.”

Johann Wolfgang von Goethe


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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