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May 4, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


GX Aviation Trial on Lufthansa Group Airlines Transitions to Paid Service

Following a four-month trial for passengers, Lufthansa and Austrian Airlines, the launch customers of Inmarsat’s GX Aviation connectivity service, will begin charging passengers for Internet. “Performance targets were successfully met and feedback from passengers, as well as from Lufthansa Group cabin crew, was extremely positive,” said an Inmarsat spokesperson. In-flight connectivity packages begin at €3 ($3.25 USD) for messaging, €7 ($7.65 USD) for web browsing and €12 ($13.10 USD) for streaming. Lufthansa Group has contracted Inmarsat to equip about 300 Airbus A320s over 10 years, with Eurowings to be the next Lufthansa Group airline to launch the paid Wi-Fi service.

Air Transport World | Related AirAsia X Boosts roKKi System With Inmarsat’s GX Aviation – APEX Media



RFID Baggage Tracking Could Save Aviation Industry Billions, Says SITA

RFID technology has the potential to save the industry more than $3 billion over the next seven years by improving baggage management and operations, according to the SITA Baggage Report 2017. Released today, the report found 5.73 bags per thousand passengers went astray in 2016 – a 12.25-percent drop compared to the previous year and a 70-percent reduction over the past 10 years. SITA credits investments in new technologies and process improvements by global airlines and airports as the keys to having achieved this reduction. The aviation IT specialist expects the rate to drop even further over the next 18 months with IATA Resolution 753 coming into force in June 2018.

APEX Media | Related Qatar Airways first to comply with IATA baggage tracking ruling – Air Transport World



Vision-Box Unveils Biometric Entry-Exit System

Vision-Box unveiled an integrated biometric entry-exit system yesterday at connect:ID, an identity technology conference in Washington DC. The end-to-end process involves correlating entry and exit data so that a traveler cannot depart using someone else’s identity or have someone depart on his or her behalf. The technology allows border authorities to assist in apprehending illegal immigrants and over-stayers based on biometric verification and rule-based monitoring of travel patterns. APEX CEO Joe Leader will host a workshop on biometrics and the future of travel at Aviation Festival Americas on Tuesday, May 9.

Vision-Box | Related Finnair and Finavia test face recognition technology at Helsinki Airport check-in – Finnair



Boom CEO Forecasts Demand for 1,000 Supersonic Jets by 2035

Denver-based Boom Technology’s founder and CEO, Blake Scholl, thinks the company’s first supersonic jet can enter commercial service as early as 2023. Speaking at the IATA Wings of Change conference in Miami, Scholl forecasted a market for up to 1,000 supersonic aircraft to be delivered by 2035. He said Boom had secured $33 million in funding last month, enabling it to build its Baby Boom prototype, which will be a precursor to its full-size aircraft. The company is aiming to complete Baby Boom’s first test flight in 2018, followed by a test flight for its full-size aircraft by 2020 and FAA certification in 2023. Scholl says the full-size Boom aircraft will be priced at $200 million.

Air Transport World | Related Richard Branson reveals prototype for supersonic passenger aircraft – The Guardian



St. Vincent Reaches Out to Airlines With an Offer to Compose In-Flight Music

American singer-songwriter St. Vincent has been busy reaching out to airlines including British Airways and American Airlines on Twitter, claiming, “I would like to compose your in-flight music.” The critically acclaimed musician also used the hashtag #musicforairports, presumably referencing Brian Eno’s 1978 PaxEx hit album Music for Airports. American Airlines responded to her tweet with interest, saying, “We love having great tunes on board for our customers. Please follow and DM your best contact info.” British Airways, however, replied with less enthusiasm, stating, “There's heavy competition, St. Vincent!” Only time will tell whether Music for Airplanes will take off.

Exclaim | Related Rhapsodizing the Playlist – APEX Media



Singapore Airlines to Fly SFO–SIN Route on Biofuel

Singapore Airlines flew 206 passengers from San Francisco to Singapore on a biofuel flight yesterday. According to the airline, the flight, one of 12 to be operated using Airbus A350-900s, was the first to combine optimized flight operations, fuel-efficient aircraft and biofuels, the latter of which is a blend of cooking oils and conventional jet fuel. “This is in line with our long-term commitment to further reduce carbon emissions while improving the efficiency of our operations,” said Singapore Airlines CEO Goh Choon Phong.

Channel News Asia | Related Sustainability in Aviation: Cathay Pacific’s Long-Term Plans Reap Short-Term Rewards – APEX Media



Norwegian Pays Tribute to English Football Legend Bobby Moore

Norwegian has unveiled the latest livery design in its British Tail Fin Heroes series. Late English footballer Bobby Moore will appear on the airline’s new Boeing 737-800 aircraft. The former England football captain, who led the national team to World Cup victory in 1966, joins children’s author Roald Dahl, pioneering pilot Amy Johnson and aviation maverick Sir Freddie Laker in Norwegian’s British Tail Fin Heroes series. “As Norwegian continues its rapid UK growth, our Tail Fin Heroes offer us a perfect chance to pay tribute to some of the greatest Britons of all time,” said Thomas Ramdahl, Norwegian’s chief commercial officer.

Breaking Travel News | Related Norwegian unveils Amy Johnson as second British “tail fin hero” – Business Traveller




Photo of the Day

Sunset takeoff. Captured by @rjv.aviation (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

"May the 4th Be With You" C-3PO ANA jet has just launched as 4th STAR WARS wrapped plane! Happy Star Wars Day #StarWarsDay #Starwars

All Nippon Airways @FlyANA_official


Association News

Exclusive APEX Member Discount for FTE Europe & FTE Ancillary Ends Tomorrow

APEX members can receive a 10-percent discount for FTE Europe and FTE Ancillary by using the following code during registration before Friday, May 5, at 11:59 p.m. PT: FTE3826353. The event program includes keynote speakers from Airbnb, Ryanair and IAG; multiple conference streams: Ancillary, On the Ground, Up in the Air and Baggage Innovation Summit; a major exhibition of progressive suppliers; co-creation forums; in-flight workshops; a one-to-one meeting platform; and a networking party and awards ceremony at the Guinness Storehouse.


Deadline to Submit APEX EXPO Session Proposals Is May 19

APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX EXPO. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal by May 19.


> Quote of the Day

“They always say time changes things, but you actually have to change them yourself.”

Andy Warhol


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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