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May 9, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Southwest Upgrades 30-Year-Old Domestic Reservation System

Southwest Airlines will migrate to Amadeus’ reservation system for domestic passengers today, representing the carrier’s biggest technology update ever. The $500-million upgrade will allow the carrier to accept foreign currencies, change fares more easily, recover faster from storms and accommodate more varied flight schedules. The transition comes less than a year after a network outage – which chief executive Gary Kelly said was the result of “old technology” – caused the airline to ground 2,300 flights. Speaking about ensuring a smooth rollout of the reservation system, Bob Jordan, Southwest’s chief commercial officer, said, “We’ve tested this product more than any IT implementation we’ve ever done.”

Bloomberg | Related Southwest Airlines to end practice of overbooking flights – CBC



British Airways Establishes Pricing for In-Flight Wi-Fi

British Airways has released the pricing model for in-flight Wi-Fi on its long- and short-haul flights. The airline will offer six packages ranging from £4.99 ($6.50 USD) to £23.99 ($31 USD) at two connection speeds: Simply Connect for web browsing, e-mails and social media and Connect Plus for video streaming. In-flight connectivity will initially roll out on the airline’s long-haul fleet using Gogo’s 2Ku solution, and on its short-haul fleet, later this year, when the airline becomes the first to be connected via Inmarsat and Deutsche Telekom’s 4G air-to-ground European Aviation Network.

Get Connected | Related Lufthansa, Austrian Airlines go live with paid Wi-Fi – Air Transport World



LAX Prepares to Move 15 Airlines in Massive Terminal Relocation Project

Fifteen airlines will switch terminals at Los Angeles International Airport between May 12 and 17, with the goal of improving operations between partner carriers, in one of the largest relocations in airport history. Over one million square feet of construction took place to support the move, which will involve towing eight aircraft, transporting over 3000 computers and transferring all of the airlines’ equipment including signage and crew lounge furniture. Each airline will complete its relocation overnight and resume operations the following morning, but travelers are advised to check in online and arrive at LAX earlier than usual.

Business Traveller | Related "LAX on the MOVE" Airline Terminal Relocation: FAQ – Los Angeles World Airports



Air Arabia Jordan Adopts Strict Cabin Disinfection Regime

Air Arabia Jordan is taking steps to ensure the health and safety of passengers and crew by disinfecting its aircraft interiors on a daily basis using Virus-Guard’s disinfection products made specifically for aviation, beginning in June. “[Air Arabia Jordan] is doing more to protect its passengers and aircrew from these diseases than many of the legacy carriers,” said Virus-Guard spokesperson Ewelina Marczak. Virus-Guard, which is also working with Oman Air, Flynas and Turkish Airlines, claims that its aircraft disinfectants leave an antimicrobial residue that remains effective against bacteria, fungi and even viruses such as Zika and Ebola for up to ten days after application.

APEX Media | Related Antimicrobial Tech Prescribed for Prevention of Contagion in the Aircraft Cabin – APEX Media



Qatar Airways Becomes Official Sponsor of FIFA World Cup

Qatar Airways will be the official sponsor of the next two FIFA World Cup tournaments, representing one of the biggest sporting sponsorships in the world. Sponsorship of the 2018 World Cup in Russia and the 2022 World Cup in Qatar will give the Doha-based airline extensive marketing and branding rights at the events, each of which is expected to draw an audience of more than two billion. “Qatar Airways understands the power of sport in bringing people together in the spirit of friendly competition,” said Qatar Airways’ group executive, Akbar Al Baker. The airline is filling a sponsorship spot left vacant by Emirates, which declined to renew its contract following corruption allegations at FIFA.

The National | Related Live on Air: IMG’s Sport24 Quenches Passengers’ Thirst for Real-Time Sports Coverage – APEX Media



Buffett Says United Made a Mistake, But Sticks by Airline Investment Strategy

Yesterday, Warren Buffett publicly acknowledged that United Airlines made a mistake in how it handled its initial response to the passenger-dragging incident. Despite this, Buffett, whose Berkshire Hathaway is the largest investor in the carrier's parent, United Continental Holdings, says his airline investment strategy remains unchanged. United has most recently been criticized for inadvertently allowing a passenger to board the wrong flight. The airline has apologized and says it is working to make sure similar incidents do not take place in future.

ABC News | Related United Sends Woman 3,000 Miles in Wrong Direction – TravelPulse



Setting the Tone for Drones: EASA Proposes New UAV Rules

The European Aviation Safety Agency (EASA) has proposed regulations for the operation of unmanned aerial vehicles (UAVs), which it hopes will ensure safety while also fostering innovation in the drone industry. The proposal outlines technical and operational requirements, including mandatory registration for drone operators and the implementation of geofencing software technology that would prohibit UAVs from flying near airports and other sensitive areas. EASA member states will be able to determine which zones within their territories will forbid UAV operation. Feedback on the proposed rules will be accepted until August 12, with a final submission by the EASA expected to be made by the end of the year.  

Air Transport World | Related Jet drone maker Kratos reveals newest, most capable UAV – FlightGlobal




Photo of the Day

A SWISS 777 breaking through the clouds, heading to LAX. Captured by @mg_aviationphotography (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Congratulations to these lucky TravelPALs! They’ll be going to #PALYTFF2017 to meet some of the coolest YouTubers!

Philippine Airlines @flyPAL


Association News

Sponsorships Still Available for APEX TECH!

All eyes on your brand! APEX TECH draws renowned experts and decision-makers from every sector of the passenger experience industry. Be a sponsor and be seen! Opportunities range from being a general event sponsor to hosting the networking event. Contact Desiray Young at for more information.


Deadline to Submit APEX EXPO Session Proposals Is May 19

APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX EXPO. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal by May 19.


> Quote of the Day

“There's a time for departure even when there's no certain place to go.”

Tennessee Williams


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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