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May 12, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Emirates Enters the E-Sports Arena With ESL

Emirates has struck a deal with ESL, the world’s largest e-sports company, to bring highlights from top video gaming competitions to in-flight entertainment. “This inaugural partnership allows anyone traveling with Emirates to enjoy highlights from some of the biggest e-sports events in recent history,” writes Hans Oelschlägel, editor and content manager of ESL, on the company’s website. E-sports are competitive video game tournaments among professional gamers with a wide following, and are estimated to be a $900-million industry, according to Mashable.

ESL Gaming | Related The Rise of eSports – Spafax



Air Canada to Launch Its Own Loyalty Program

Air Canada announced plans to launch its own loyalty points program in 2020, after deciding not to renew its contract with Aimia, the owner of the existing Aeroplan scheme. The airline says customers will be able to continue collecting points until June 2020, with miles accrued thereafter credited to an in-house loyalty program instead. Air Canada said Aeroplan points could still be redeemed for its flights after the switchover date, but that its upcoming loyalty program “will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers.”

CBC News | Related Prepare for all-out war among loyalty programs for your business – The Globe and Mail



EasyJet Eyes Cabin Survey App for Interior Damage Reporting

Aviation software company Output42’s Cabin Survey, which stores crew reports digitally and sends them to MRO managers, is being considered as part of the suite of device applications that will enable easyJet’s crew to perform tasks more efficiently on board. The app promises to improve airline bottom lines by cutting report time to less than a minute, preventing duplicate reports, increasing accuracy and eliminating paper cabin logbooks. “When a passenger comes across damage and tells the crew, cabin attendants can easily demonstrate right on their device that the damage has been reported,” said Greg Micorek, sales director and partner at Output42. “This conveys to passengers that the airline takes their input seriously.”




Air New Zealand Boosts Business-Class Capacity on Dreamliners

Air New Zealand is upping premium seating on its Boeing 787-9 Dreamliners. The airline is increasing capacity in business class, from 18 to 27 lie-flat seats, and in premium economy, from 21 to 33 seats – slashing 48 economy seats in the new configuration. The airline’s first Dreamliner with increased premium seating will fly in December on its daily service between Auckland and Houston.

Australian Business Traveller | Related Air New Zealand unveils new Melbourne lounge – Australian Aviation



Bombardier’s Executive Chairman Relinquishes Role

Bombardier announced on Thursday that its executive chairman, Pierre Beaudoin, is stepping down from management duties, following outcry over his compensation. Beaudoin will continue to lead the board as non-executive chairman, but will relinquish control of day-to-day matters. Earlier in the day, Bombardier reported better-than-expected quarterly results, causing its share price to jump by 9.8 percent, the company’s biggest one-day gain since April last year.

Reuters | Related Top-level change loosens grip of Bombardier founding family – The Globe and Mail



Delta Orders 30 More Airbus A321ceos

Delta Air Lines has placed a firm order for 30 Airbus A321ceos. The deal adds to three previous orders for narrow-bodies, amounting to a combined 112 aircraft, many of which are being delivered from the Airbus manufacturing facility in Mobile, Alabama. The Atlanta-based carrier received its first A321 in March 2016. Gil West, Delta’s senior vice-president and chief operating officer, said the A321’s “comfort, performance and economics make it a very compelling aircraft for Delta in our domestic route network.”

Air Transport World | Related Delta defers 10 of 25 A350s on order; will still take first this year – Air Transport World



A Mane Attraction: Miniature Horses Are Calming Nervous Flyers

First there were therapy dogs, then a therapy pig showed up at San Francisco International Airport and now miniature horses from a farm in southwest Ohio have made their way to the Cincinnati/Northern Kentucky International Airport. Two miniature horses, Denver and Ruby, are making appearances twice per month in the airport’s ticketing area to help put nervous flyers at ease. "It's just to ease anxiety levels, put smiles on faces. Clearly that's working," airport official Wendi Orlando said. "When you look at the passengers walking by, it just never gets old. They love seeing the horses."

NPR | Related An airport therapy pig? We're snort kidding! – CNN




Photo of the Day

The final resting place. Captured by @nk7 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Here's to every moment when Mums go above and beyond at 30,000 feet. #HappyMothersDay from Air New Zealand.👩‍👦‍👦👩‍👦👩‍👧‍👦👩‍👧✈️❤️

Air New Zealand@FlyAirNZ


Association News

APEX Asks for Member Support on Electronics Ban

APEX remains opposed to the inflight electronics ban and has actively called for government-approved security solutions. APEX needs to let the world know of our preparations to support airlines and passengers. APEX encourages increased member support for airlines affected by the electronics ban and its proposed expansion. We ask vendor members to inform APEX of any planned efforts to support airlines and your permission for this to be publicized with our member airlines, trade media, and mainstream media. APEX would particularly like to highlight special programs in support of airline and passenger experience. Please email proposals and questions to


APEX 2017-18 Board of Directors: Nominations Are Open

Are you interested in being considered for, or nominating a colleague for, a position on the 2017-18 APEX Board of Directors? The nomination process is easy, just complete the online nomination form by June 1, 2017. Board positions are open for both airline and vendor members.


> Quote of the Day

“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”

Mark Weiser


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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