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May 17, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


How Airlines Can Prepare for an Expanded Electronics Ban

An expansion of the electronics ban could come with short notice, so passengers and airlines must be prepared for quick changes which would impact the in-flight experience. With European Union and US transport and security officials set to meet in Brussels today regarding the ban, APEX has put together five tips to ready the passenger experience industry for any possible outcome. The suggestions range from guidelines for safely storing personal electronic devices in cargo to how to navigate a potential backlash on social media.

APEX Media | Related US and Europe Are Discussing Plans to Extend the Laptop Ban on Flights – TIME



Canada Announces a New Passenger Bill of Rights

Canada has introduced legislation for a new nationwide passenger bill of rights. Announced on Tuesday, the bill includes measures preventing airlines from bumping passengers from a flight without their consent and prohibiting additional charges for parents to sit next to their children aged 14 and under. “We have all heard recent news reports of shoddy treatment of air passengers,” said Marc Garneau, minister of Transport, at a news conference. “Such incidents will not be tolerated in Canada. When Canadians buy an airline ticket, they expect the airline to keep its part of the deal.”

CBC News | Related Passenger bill of rights will set national standard for air travel – CBC News



Malindo Air Takes Delivery of First Boeing 737 MAX 8

Boeing yesterday delivered its first 737 MAX 8 aircraft to Malindo Air. The Malaysia-based carrier will be the first to enter the next-generation short-haul jet into commercial service, with its first flight scheduled for Friday from Kuala Lumpur to Bangkok. “The Boeing 737NG fleet has served Malindo well in its growth, and we believe that the 737 MAX will become the centerpiece of our fleet,” said Chandran Rama Muthy, CEO of Malindo Air. “These new aircraft will allow us to go to further destinations and will play a key role in providing lower airfares to our customers.”

Airways Magazine | Related Boeing Suspends 737 Max Flights Due to Engine Issue – Fortune



Ryanair Launches Connecting Flights Through Rome

Ryanair is giving passengers the opportunity to book flights with transfers at Rome’s Leonardo da Vinci-Fiumicino Airport as of today. Customers can now browse the low-cost carrier’s website for flights to 10 destinations via Rome, including Alicante, Barcelona, Bari, Brussels, Catania, Comiso, Malta and Palermo. Until now, the airline’s passengers connecting through the Italian capital had to go landside and re-check their bags. Ryanair said it is also in discussion with partners including Aer Lingus and Norwegian, with a view to launching connections with third-party carriers later this year.

Breaking Travel News | Related Ryanair to Embrace Connecting Flights in Move Toward Hub Model – Bloomberg



In-Flight Wi-Fi Must Pay for Itself, Says Canada’s Jetlines

Vancouver-based ultra low-cost carrier Jetlines will only adopt in-flight Wi-Fi if it can make a profit doing so, said CEO Jim Scott. “We have really looked at this. Millennials want plug-in power,” he said in an interview with Runway Girl Network. “[But for in-flight connectivity] there seems to be a question as to the cost recovery of the service. If we can’t justify it as a point-of-sale profit center, we won’t put it in.” Jetlines will, however, make content-loaded tablets available for rent as part of its in-flight services. The airline ordered five Boeing 737 MAX 7s and has options for a further 16. It aims to start flying in 2018 after Transport Canada has granted it an air operator’s certificate.

Runway Girl Network | Related WestJet Airlines plans to launch ultra low-cost carrier by the end of the year – Financial Post



Data Says Keeping Kids Entertained Improves Experience for 86% of Pax

A survey conducted by KIDZinflight, a Denmark-based company that specializes in in-flight activity kits for kids, finds keeping children entertained on board is an opportunity for airlines to build loyalty and create a positive passenger experience for everyone. "Children on board are a fantastic marketing opportunity to make all passengers loyal to an airline," said Charlotte Gade, head of Consulting and Concept Development for KIDZinflight. The survey found that 30 percent of cabin crewmembers say they would like to provide children with activities in flight, but do not have the tools to do so.

APEX Media | Related The Traveling Family – APEX Media



Virgin Australia Tests “Buy Now” Business-Class Upgrades

Virgin Australia passengers flying between Sydney, Melbourne and Brisbane can now instantly upgrade to a premium cabin with the airline’s UpgradeMe Buy Now offer. Passengers who select UpgradeMe Buy Now will receive an e-mail to confirm their seat swap, say, from economy to business class – eliminating the uncertainty of auctions and waitlists. UpgradeMe Buy Now complements the airline’s bidding service, UpgradeMe Premium Bid, which was launched in 2013. "Virgin Australia continually looks at ways to deliver a rewarding travel experience for our guests," an airline spokesperson told Australian Business Traveller.

Australian Business Traveller | Related Virgin Australia tests in-flight Wi-Fi – Computerworld





Somewhere over the rainbow. Captured by @harry_s_stamper (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

I don't know why we don't refer to Gen Y rather than "millenials"... It is more descriptive as Gen 'Why' #ctvs17

Ian Nock @iannock


Association News

Will Your Airline Take Home a Passenger Choice Award This Year?

This year APEX, in partnership with TripIt® from Concur®, has elevated the highly anticipated Passenger Choice Awards by using insights derived from your passengers. With the TripIt app, your passengers are given the opportunity to rate their in-flight experience once they land at their destination. The winners will be announced at the APEX Awards Ceremony on Monday, September 25 in Long Beach. Click here for turn-key collateral elements and customizable ads to encourage your passengers to rate their flight using the TripIt app!


Register for #APEXTECH to Get Updates on How Technological Changes Will Impact IFE

Major airlines are looking ahead to greater utilization of personal electronic devices (PEDs) in IFE. An important enabler of streaming to PEDs will be the “Web Application Video Ecosystem (WAVE).” Various initiatives will be involved in WAVE implementation, including CEA’s Content Specification Task Force, which will identify requirements in content streams centered around the MPEG CMAF proposal, and the HTML5 API Task Force that will identify requirements for the HTML5 app environment on the device side. And the Device Playback Capabilities Task Force will identify requirements for hardware capabilities to support the APIs. How will these impact IFE? APEX TECH is where these conversations begin. Register now to ensure that you are part of it.


> Quote of the Day


“If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. The extent to which you can walk in someone else's shoes or at least eat their food, it's a plus for everybody.”

Anthony Bourdain


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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