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May 18, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Laptop Ban for Flights From Europe to US Reportedly “Off the Table”

The Trump administration’s proposed ban on carry-on laptops and tablets on flights from Europe to the US is reportedly “off the table” for now, according to the Associated Press. Officials from the US Department of Homeland Security and the EU met yesterday in Brussels for talks that lasted four hours, and have agreed to meet again next week in Washington DC to further discuss shared security risks and solutions. “The United States and the European Union reaffirmed their commitment to continue working closely together on aviation security generally,” said a joint statement issued after the meeting.

Associated Press | Related How Airlines Can Prepare for an Expanded Electronics Ban – APEX Media



Air New Zealand Won’t Adopt One-Size-Fits-All Wi-Fi Pricing

Air New Zealand has divulged more details about the upcoming launch of its satellite-based Inmarsat GX Aviation in-flight Wi-Fi service, scheduled for the second half of 2017. According to CEO Christopher Luxon, the airline is considering offering the service for free during an initial three-month trial period. In the longer term, he said pricing “might be different for domestic, trans-Tasman and long-haul routes … It might not be a one-size-fits-all solution.” In separate news, Air New Zealand has been working with information technology service provider Dimension Data on software for Microsoft’s HoloLens augmented reality headsets that could one day help cabin crew by displaying key customer information directly in front of them as they perform their duties.

Australian Business Traveller | Related Is this the future of in-flight service? – Business.Scoop



Details on Air France’s “Lower-Cost” Carrier Revealed

Air France’s “lower-cost” airline, temporarily nicknamed Boost, will be taking off this winter with a fleet of five Airbus narrow-bodies. The carrier, which was announced in November last year, will serve three to five routes from the airline group’s European hubs to destinations that may include Turkey, Spain, Italy and Germany. Boost will target younger-generation millennials, and will help Air France tackle some of the competition from Gulf carriers. Mid-haul flights will operate with a single class and buy-on-board meal options, while long-haul flights, which are expected to begin in summer 2018, will feature a dual-class configuration.

Air Transport World | Related Air France plans “Boost” subsidiary launch this year – Business Traveller



Online Flight Booking Increases by 26% With Rich Content

The results of an A/B test conducted by Webjet and Routehappy showed that people are 26.3 percent more likely to purchase a flight when they're presented with Universal Product Attributes (UPA) including videos, photos and descriptions of a flight’s features and amenities during the booking process. “We were really pleased and frankly a little surprised by how good the conversion was,” said Routehappy CEO Robert Albert. Routehappy started with a hypothesis that customers would respond to deeper information by purchasing more frequently, he said, and now the company has data to back that up. The airlines participating in the Webjet-Routehappy UPA experiment were Qantas Airways, Virgin Australia, Cathay Pacific, Singapore Airlines, Emirates, United Airlines and Air Canada.

APEX Media | Related Routehappy Report Shows In-Flight Connectivity Progress – APEX Media



European Airlines Lost $2.5 Billion Because of Terror Attacks

The terrorist attacks in Paris and Brussels in late 2015 and early 2016, respectively, cost European airlines around $2.5 billion in revenue, according to a new study conducted by IATA. The continent’s passenger air traffic dropped by 1.6 percent in the year following the incidents. However, the downturn proved temporary as European carriers’ international traffic began recovering in June 2016. “This was helped by a pickup in global and regional economic conditions, as well as a broader stimulus from lower airfares,” IATA’s senior economist David Oxley said. “All told, European airlines’ international traffic had recovered above its trend level by the end of 2016.”

IATA | Related Brussels Airport Departure Terminal Reopens: Is Heightened Security the New Normal? – APEX Media



Delta Flyers Can Earn SkyMiles by Taking a Lyft to the Airport

Delta has partnered with ride-sharing platform Lyft to provide frequent flyers with another way to earn SkyMiles. For every dollar spent with Lyft, Delta passengers can earn one SkyMiles mile, with a special promotion to bank triple points on trips to and from the airport until August 31. While ride-sharing companies such as Lyft and Uber have received some backlash from taxi drivers and airports, airlines including American, United and JetBlue have integrated the service into their own apps.

Engadget | Related Southwest Offers a Discounted Lyft to Passengers at Dallas Love Field – APEX Media



It’s Becoming Harder to Book Flights With Air Miles in 2017

Booking flights with frequent-flyer miles is becoming tougher this year, according to findings by market research firm Ideaworks. In its eighth annual Reward Seat Availability Survey, Ideaworks found that "76.6 percent of reward queries provided access to a saver-style reward seat [last year]; this dropped to 72.4 percent for 2017." Southwest Airlines ranked top, with reward seats available 100 percent of the time. JetBlue came in second, offering an availability rate of 94.3 percent, and airberlin came third, with 90.7 percent availability. At the bottom end of the list was Avianca, whose frequent flyers have a 38.6 percent chance of being able to book reward seats.

Condé Nast Traveler | Related American Airlines revamps frequent-flyer upgrade formula to favor top customers – Dallas News





Autopilot disengage, going manual✈️ Captured by @pilotvandam (via Instagram).

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Association News

Final Call for APEX EXPO Education Session Proposals

APEX is known for shaping the future of the passenger experience – and it’s because of you! We want you involved at this year’s APEX EXPO. This is a chance for you and your company to be front and center – or if you are not interested in presenting but would like to see a topic addressed, now is the time to speak up! Click here to submit a proposal by May 19.


Outstanding Contribution and Lifetime Achievement Award Nominations Due June 5

The Lifetime Achievement Award is presented to a senior level executive from an APEX member company whose long-term efforts, dedication and sustained commitment in support of elevating the airline passenger experience have clearly established that individual's career as a lifetime industry achievement. The recipient of the Outstanding Contribution Award is someone whose contributions, innovations or leadership have generated a significant and fundamental improvement to the nature of airline passenger experience. Nominations for both awards are due June 5.


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“Projects we have completed demonstrate what we know – future projects decide what we will learn.”

Dr. Mohsin Tiwana


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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