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May 19, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Comac and Bombardier Discussing Possible C Series Investment

Bombardier is in talks with Comac over a potential investment in its C Series short-haul jet program, according to the Financial Times. The Chinese state-owned aerospace manufacturer is working with at least one bank in a deal that could see it make an investment in Bombardier’s commercial aerospace arm or acquire a stake in the C Series program. “Everything is on the table,” although no decision is imminent, a source reportedly told the newspaper. Both parties have declined to comment on the discussions.

The Globe and Mail | Related US to Investigate Bombardier C Series Sale to Delta Air Lines – AIN Online



Recaro Retrofit Boosts Seat Capacity on Air Serbia

Air Serbia is retrofitting 10 of its Airbus A319s and A320s with Recaro BL3520 seats, increasing the capacity of its narrow-body fleet by 12 percent. The retrofit is part of a five-year strategy to maximize returns on the airline’s short-haul European network. “This will make Air Serbia more competitive, substantially reduce unit costs, drive revenue growth and bring our seat density up, meaning we can better meet travel demand during the summer,” said Air Serbia CEO Dane Kondić.

Air Transport World | Related New records set at Recaro Aircraft Seating – Pax International



US Travelers Feel Neither Loyal to, Nor Valued by, Airlines, Says Survey

Most US travelers don’t consider themselves loyal to any one airline, according to a survey by Brandigo, a brand strategy and marketing firm. The survey revealed that 59.3 percent of respondents don’t feel loyal to any particular airline and 73.5 percent believe airlines view them as a ticket sale. “Airlines need to be on notice that loyalty toward their brands are at risk and consumers don't have a positive viewpoint of the industry in general," said Matt Bowen, president of Brandigo North America. “However, this also represents a huge opportunity to win passengers' brand loyalty moving forward.”

PR Newswire | Related Despite recent incidents, US airlines satisfaction up for fifth straight year – CNN



CATF Mulls Recommendations for Making All Cabin Announcements Accessible

Last year, the United States Department of Transportation created the Cabin Announcement Task Force (CATF). Aviation industry veteran and consultant Peter Lemme (known to many as “Satcom Guru”) volunteered to lead the working group. The CATF's mission is to make all forms of passenger announcements universally accessible, including to those who are blind, deaf or hard of hearing. In advance of his session on the topic next month at APEX TECH (June 13–14 in Los Angeles), we asked Peter a few questions about the group's activity so far.

APEX Media | Related Register for APEX TECH – APEX



SES-15 Satellite Blasts Off From French Guiana

The SES-15 telecommunications satellite was successfully sent into orbit by Arianespace on Thursday, aboard a Soyuz launch vehicle that took off from the Guiana Space Center in Kourou, French Guiana. Built by Boeing, SES-15 is Luxembourg-based SES’s first all-electric satellite and will deliver Ku-band wide-beam and high-throughput (HTS) capabilities. The company’s HTS coverage will deliver connectivity to airlines offering Panasonic Avionics’ in-flight Wi-Fi and live television services to passengers.

Get Connected | Related F4 Is A-OK: Inmarsat Launches Fourth GX Satellite – APEX media



Why Do Passengers Consume More Calories in Flight?

According to Gastrophysics: The New Science of Eating by Oxford University lecturer Charles Spence, airline food has more calories than the food we eat on the ground. Onboard meals have 20–30 percent more sugar and salt to compensate for airplane cabin conditions, such as lower pressure, drier air and engine noise, that dampen passengers’ ability to taste. Boredom and in-flight entertainment are also causes of higher calorie consumption in flight. “With nothing else to do, food becomes an appealing distraction,” says Spence. “It is not uncommon to find people eating as much as a third more food with the TV on.”

The Telegraph | Related Everything You’ve Ever Wondered About Airline Food – APEX Media



Stockholm Arlanda Installs 3-D Display of Global Air Traffic

Stockholm Arlanda Airport has installed a 3-D representation of the world’s air traffic, called Open Sky, in the departure hall of Terminal 5. Global air traffic data from Flightradar24 is being displayed on a two-meter diameter globe using three-dimensional projection mapping. The installation marks the first time projection mapping is being used in a public airport terminal, and will remain a permanent fixture. “Open Sky makes our 160 destinations worldwide visible, and it’s a way for us to display our goal of becoming the leading airport in Scandinavia by 2020,” said Kjell-Åke Westin, director of Stockholm Arlanda.

Airports International | Related Stockholm Arlanda falls down EU's busiest airport ranking – The Local





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Association News

APEX 2017-18 Board of Directors: Nominations Are Open

Are you interested in being considered for, or nominating a colleague for, a position on the 2017-18 APEX Board of Directors? The nomination process is easy, just complete the online nomination form by June 1, 2017. Board positions are open for both airline and vendor members.


Will Your Airline Take Home a Passenger Choice Award This Year?

This year APEX, in partnership with TripIt® from Concur®, has elevated the highly anticipated Passenger Choice Awards by using insights derived from your passengers. With the TripIt app, your passengers are given the opportunity to rate their in-flight experience once they land at their destination. The winners will be announced at the APEX Awards Ceremony on Monday, September 25 in Long Beach. Click here for turn-key collateral elements and customizable ads to encourage your passengers to rate their flight using the TripIt app!


> Quote of the Day


“The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.”

Thomas Edison


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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