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June 9, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


AirAsia Raises Rokki Stake to 83 Percent

AirAsia has increased its stake in Rokki by an additional 10 percent in a cash deal worth $585,000. The transaction means the Malaysian low-cost carrier now owns 83 percent of the in-flight entertainment company. Rokki is the exclusive supplier of in-flight entertainment and communication systems to AirAsia. The airline said acquiring the additional stake will allow it to take advantage of an additional share of Rokki’s profits and improve its strategic maneuverability.

The Star Online | Related AirAsia X Boosts roKKi System With Inmarsat’s GX Aviation – APEX Media



Ryanair Expresses Interest in Alitalia

Ryanair is among 32 companies that have submitted an expression of interest in Alitalia, which went into administration last month after employees voted against a labor agreement that was a key component of its turnaround plan. The Irish low-cost carrier is interested in a connecting flight partnership, but not a takeover. “We have submitted an expression of interest," a Ryanair spokesperson said in a statement. "As previously stated, we are not interested in buying Alitalia. However, we have offered to feed Alitalia’s long-haul traffic.”

Air Transport World | Related Alitalia commissioners appoint Rothschild as financial adviser – Reuters



Airline CEOs Speak Out on Crisis Communications

During the CEO Q&A panel at this year’s IATA Annual General Meeting, SAS CEO Rickard Gustafson, United Airlines CEO Oscar Munoz, Malaysia Airlines CEO Peter Bellew and Volaris CEO Enrique Beltranena discussed corporate communications procedures and crisis management. Munoz shared what he has learned from the United passenger-removal incident: “My first reaction should have been to do what I ultimately did, which was to apologize first.” Speaking about how to manage a crisis in today’s social media-driven news cycle, Gustafson said, “You need to have some pre-prepared statements that you can get out there very quickly. You need to have people responding ASAP on social media, because that’s where the whole thing is going to explode.”

APEX Media | Related United CEO wishes he took more time before commenting on passenger removal – Travel Weekly



Can Vice Media Help Delta Boost Its Hipster Appeal?

Delta Air Lines has hired Vice Media to host a series of free public events geared toward young entrepreneurs, called Delta Launch, in Los Angeles, New York and Seattle. Vice Media is creating a collection of videos about film, music and food with content from these events, which will appear on its Viceland cable network, video channels and through Snapchat Discover takeovers. “Our challenge was to create an event where we can actually capture content to run on Vice's channels for that audience that actually has value,” said Amy Harry, Delta’s general manager of Brand Communications. “The challenge is always to go way beyond the 'Brought to you by X brand.’”

Ad Age | Related Spafax and VICE Media Partner to Bring Airlines Access to Youth TV Channel – Spafax Group



KLM Introduces a Dine-on-Demand Option

KLM has unveiled a new on-demand in-flight dining scheme for its World Business Class passengers. The “Anytime For You” options consist of eight hot and cold dishes including choices that are savory, sweet and healthy. Business-class passengers will be presented with a new menu that includes standard three-course lunch and dinner options, in addition to the “Anytime For You” selections. The menu will launch on flights between Amsterdam and Johannesburg on July 1, before being gradually introduced on more routes that are yet to be determined.

Business Traveller | Related KLM Becomes World's First Airline to Send Flight Information via Twitter – News 18



An Improved IFE Content Catalog on Board Saudia

Saudi Arabian Airlines has boosted its in-flight entertainment content catalog to offer 1,800 hours of movies, television shows, games and music. The state-owned carrier recently signed an agreement with Warner Bros. and Fox to increase its library of Hollywood movies, and is now offering film content in 12 languages. Saudia has also redesigned its IFE platform user interface to make it easier for passengers to browse categories.

Trade Arabia | Related Saudi Arabia’s TAQNIA Space and KACST to build Arabsat 6-D – Get Connected



Emirates Boarding Passes Will Give Access to Much More Than a Flight This Summer

Emirates has launched a summer promotion that allows passengers to take advantage of special offers across Dubai. My Emirates Pass turns a normal boarding pass into an exclusive membership card that offers discounts to more than 120 restaurants across the city. The boarding pass also gives Emirates customers access to a variety of leisure activities including visits to championship golf courses, theme parks and luxury spas across Dubai.

Arabian Business | Related Emirates partners with BMW for chauffeur-drive – Australian Business Traveller





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> Tweet of the Day

Celebrating the magic of flight, our life-sized #BurberryBalloon installation lands at Heathrow Terminal 2

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Association News

Will Your Airline Take Home a Passenger Choice Award This Year?

This year APEX, in partnership with TripIt® from Concur®, has elevated the highly anticipated Passenger Choice Awards by using insights derived from your passengers. With the TripIt app, your passengers are given the opportunity to rate their in-flight experience once they land at their destination. The winners will be announced at the APEX Awards Ceremony on Monday, September 25 in Long Beach. Click here for turn-key collateral elements and customizable ads to encourage your passengers to rate their flight using the TripIt app!


Celebrating Innovation and Excellence With the IFSA Compass Awards

IFSA is proud to present its new awards program, the IFSA Compass Awards. IFSA will celebrate creativity, excellence and innovation with its inaugural awards ceremony at the 2017 Conference and Expo in Long Beach, CA. The Compass Awards will recognize the outstanding contributions of IFSA members to the onboard industry. From exceptional in-flight service, to truly innovative food, its members are the driving force pushing the industry forward. The ceremony, held September 25 during the Welcome Reception, will present a wide range of awards, from Best In-flight Food, to Best Onboard Amenity, to Caterer of the Year, to name a few. Award nominations will be accepted through June 15. Nominations are open to all IFSA member companies. Entrants are welcome to nominate their own company, as well as submit nominations for multiple categories.


> Quote of the Day


"Intelligence without ambition is a bird without wings."

Salvador Dali


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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