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June 12, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


China Eastern Flight Makes Emergency Landing After Engine Failure

A China Eastern flight from Sydney to Shanghai was forced to turn back one hour after takeoff because of an engine failure. Passengers on board Flight MU736 told media they smelled something burning inside the Airbus A330. Upon landing, images uploaded to social media showed a big hole in the casing of the Rolls-Royce Trent 700 series engine. English-speaking passengers said they struggled to find out what was happening while up in the air because most announcements were made in Chinese. “I was scared. Yes. I was really scared. Our group was terrified,” said one passenger to Seven News, an Australian TV channel.

The South China Morning Post | Related Mystery surrounds what caused gaping hole in China Eastern Airlines flight out of Sydney – 1NewsNow



Aseman Signs Iran’s First Trump-Era Aircraft Order With Boeing

Iran’s Aseman Airlines has placed a firm order for 30 Boeing 737 MAX aircraft, representing the country’s first business transaction with the US aerospace giant since Donald Trump took office. Aseman and Boeing signed a tentative deal in April, with the final agreement confirmed in Tehran on Saturday. “I am very pleased that after a year of negotiation with Boeing, the contract to buy 30 Boeing 737s was signed today,” said Hossein Alaei, Aseman’s CEO. Alaei also said the airline would be ready to order another 30 of the same aircraft once the first set of deliveries is finished.

Reuters | Related Exclusive Interview With Farhad Parvaresh, Iran Air’s CEO – Airways Magazine



American Expands Premium Economy on Boeing 777-200ER Routes

American Airlines will offer premium economy seating on several domestic and international routes operated by its Boeing 777-200ER aircraft, starting December 15. The Dallas carrier recently reconfigured its 777-200ERs from a three- to two-cabin layout by removing the first class, and will now add a separate 24-seat premium economy section. The new cabin will offer extra pitch, amenity kits, noise-reducing headphones and an improved meal service compared to the main cabin.

Airways Magazine | Related American Delays Premium Economy Rollout – Travel Pulse



UN Wants Airlines to Train Flight Attendants to Spot Trafficking Victims

The United Nations is calling for airlines to train flight attendants to spot signs that a person is being trafficked. The UN’s Office on Drugs and Crime also wants airlines to distribute information cards to passengers, cargo workers and airport staff, with details on how to identify if someone could be a victim of exploitation. “One typical sign is when you see next to you an old guy with a young child and you can identify that they don’t have any emotional connection,” said Felipe De La Torre, program management officer at the UN agency. The role that airlines can play in tackling such crimes was highlighted when an Alaska Airlines flight attendant helped rescue a teenage girl from being trafficked.

The Guardian | Related Flight attendant shares story of saving trafficking victim – BBC News



Lufthansa’s Snapchat Crew Stories Offer Behind-the-Scenes PaxEx Industry Perspective

Lufthansa is using Snapchat to reach millennial customers, by having crewmembers post behind-the-scenes views of the passenger experience industry. “Crew Stories” have so far included a tour of the “hidden” crew quarters on an Airbus A380 and chats among the crew on a flight departing from Frankfurt, which extended into a Crew Connections meet and greet following arrival in San Jose. Lufthansa claims that personalizing its Snapchat account has resulted in an 800-percent increase in snap views of each story. The airline also says that it has received job enquiries for cabin crew positions via Snapchat.

APEX Media | Related Snapping Into It: How Airlines Are Using Snapchat to Reach New Audiences – APEX Media



Passengers Expect In-Flight Wi-Fi to Match Experience on the Ground

Passengers expect in-flight Wi-Fi to match the on-the-ground connectivity experience, according to an industry panel at last week’s Global Connected Aircraft Summit in Arlington, Virginia. Panelists were divided as to whether connectivity providers and airlines should aim to live up to such expectations. “When we say we’re never going to be what we are on the ground, I get that. I get it, but I still don’t agree with it,” said United Airlines IT director Jon Merritt. However, Panasonic Avionics’ senior director for Corporate Sales and Marketing, Jon Norris, thinks it’s an unrealistic goal. “It’s always going to be better on the ground,” he said.

Air Transport World | Related Today’s Millennials Connect Us to Tomorrow’s PaxEx – APEX Media



VINCI Airports Thinks Biometrics Mean Better PaxEx

VINCI Airports is planning to test biometric technology at airports around the world, saying the move will “help to optimize the time of our customers.” The company’s chief information officer, Eric Schneckenberger, said biometric tokens could give passengers “a more relaxed experience,” while helping VINCI rethink its operations. “Our challenge is how we can reinvent the business and transform ourselves,” he said. VINCI Airports operates concessions for 35 airports around the world in cities including Lyon, Santiago, Lisbon, Porto and Osaka.

Tnooz | Related Delta Tests Replacing Boarding Passes With Fingerprints For Lounge Access – Consumerist





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Association News

Apply for the 2017 APEX Awards!

The APEX Awards recognize specific achievements that were successfully implemented in the past year (defined as July 2016–June 2017). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new. Award applications are due 7 July 2017. Click here to apply.


> Quote of the Day


"I begin with an idea and then it becomes something else."

Pablo Picasso


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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