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June 19, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Dave Davis on the Current State of In-Flight Connectivity and Its Future (Part 1)

Global Eagle Entertainment’s former chief executive officer, Dave Davis, spoke to APEX Media to give his unfiltered thoughts on the current state of satellite services and in-flight connectivity, and what he thinks will happen in the near and distant future. In part one of the interview, Davis looks back on his time at GEE, explaining why he left, and looks ahead at the satellite services space, discussing topics including consolidation and profitability. “People are investing a lot of money in this space, and they’re having a hard time generating positive returns and cash flow,” he said. “I think in an environment like that, you inevitably see some form of consolidation.”

APEX Media | Related APEX in Profile: Dave Davis – APEX Media



Boeing Receives 240 Orders for Newly Revealed 737 MAX 10

Boeing today unveiled the longest variant of its 737 MAX family of aircraft at the Paris Air Show. The 737 MAX 10 is 66 inches longer than the MAX 9 and will be able to carry up to 230 passengers. Boeing says it has received 240 firm orders for the MAX 10 from more than 10 customers, including TUI Group, GE Capital Aviation Services and BOC Aviation. “The 737 MAX 10 extends the competitive advantage of the 737 MAX family,” said Kevin McAllister, Boeing Commercial Airplanes’ president and CEO. “Airlines wanted a larger, better option in the large single-aisle segment with the operating advantages of the 737 MAX family.”

Business Traveller | Related Boeing planning on hypersonic jets for commercial flights – CNBC



[PHOTOS] Airbus Unveils A380plus

Airbus revealed an upgraded version of the world’s biggest passenger aircraft on Sunday ahead of this week’s Paris Air Show. The A380plus features a new wingtip design with improved aerodynamics, reducing fuel burn by up to four percent. The revised A380 can also fit 80 more seats, delivering a 13-percent seat-mile cost reduction compared to the current A380. The optimized cabin layout is achieved by decreasing the size of the staircase, increasing the economy-class section from a 10- to 11-abreast configuration, removing sidewall storage bins and raising the floor to increase shoulder and cabin width.

The DesignAir | Related Airbus A380neo back on the board as Emirates eyes 20-strong order – Australian Business Traveller



El Al Responds to Heathrow Report Labeling It Noisiest and Least Eco-Friendly Airline

El Al plans to upgrade its fleet after being ranked the least noise-efficient and eco-friendly airline by London’s Heathrow Airport. The Israeli flag carrier said it acquired a Boeing 787 Dreamliner in response to the ranking and will continue to modernize its fleet. “These aircraft, which will gradually enter service until 2020, will replace, by early 2019, the 747-400 fleet," said El Al in a statement. Heathrow's Fly Quiet and Clean League listed El Al at the bottom of 50 airlines that use the airport. The top five airlines, starting with the highest-ranking, were British Airways, Aer Lingus, Etihad Airways, Scandinavian Airlines and Finnair.

Fortune | Related EL AL Showcases New Dreamliner Cabin By Priestmangoode – The DesignAir



Qantas’ Passenger App Is All About Personalization

Qantas has updated its smartphone app, bringing several new features including news, recommendations and retail offers. The updated app now features a feed that delivers personalized content based on passengers’ preferences. For upcoming flights, users will see news and videos related to their destination, restaurant recommendations, shopping offers, suggested itineraries and information on upcoming events in the city. The app also includes PressReader functionality, giving passengers access to more than 3,500 magazines and newspapers.

Australian Business Traveller | Related Joyce has Qantas flying high again after some turbulence – The Australian



Trump Reverses US Rapprochement With Cuba, Commercial Air Travel Agreement Exempt

Donald Trump announced a reversal of some of Barack Obama’s policies aimed at reopening relations between the US and Cuba, but will keep the bilateral agreement that allows commercial flights between the two countries. Under the new restrictions, Americans will only be able to visit Cuba for educational purposes, as part of a tour group. The US president said the government will “strictly” enforce the ban on US tourism in Cuba, and is eliminating so-called people-to-people trips, which allowed US citizens to travel independently to Cuba under the educational activities category. White House officials said Americans had used the category to sidestep the tourism ban.

Air Transport World | Related How Trump's Cuba policy impacts US travelers – The Hill



[PHOTOS] Virgin Holidays to Open an Airport Lounge on the Beach

Virgin Holidays has unveiled plans to develop a departure lounge on the beach. Called “The Departure Beach,” the Virgin Holidays and Virgin Atlantic-branded area will be situated on Brownes Beach in Barbados and is scheduled to open early next year. The facility aims to offer travelers a place to relax while waiting for their flight. The beach lounge will include a private air-conditioned club, showering facilities, a bar and restaurant and dedicated Virgin Atlantic check-in counters.

The DesignAir | Related How Virgin Atlantic Is Not-So-Silently Mourning the Loss of Virgin America – AdWeek





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> Tweet of the Day

Studies show that Indian #cinema goers are young, affluent, and more likely to pay attention to theatre ads than TV.

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Association News

Apply for the 2017 APEX Awards!

The APEX Awards recognize specific achievements that were successfully implemented in the past year (defined as July 2016–June 2017). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new. Award applications are due 7 July 2017. Click here to apply.


Participate in the APEX Reader Survey for the Chance to Win a Free, Customized Infographic!

APEX Media’s content strategy! Click here to fill out the survey by June 30 – it’s 15 questions and should take no more than five minutes of your time. In return, we’re offering a customized infographic from the Data Stories team at Bookmark. If you’d like to enter your company to win a free infographic data story, which could be featured in an upcoming issue of APEX Experience magazine, don’t forget to fill in your company’s name at the end of the survey (the winning company must be an APEX member). You can also enter the contest by tweeting a link to the survey using the hashtag #APEXreadersurvey. Each time a survey is submitted with a company name, or the link to the survey is tweeted with the hashtag, it counts as a name in the hat for that company!


> Quote of the Day


"Tell me and I forget. Teach me and I remember. Involve me and I learn."

Benjamin Franklin


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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