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June 23, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Avianca Becomes First Latin American Carrier to Select Inmarsat GX

Avianca will become the first Latin American airline to equip its aircraft with Inmarsat’s GX Aviation connectivity. The Ka-band satellite-based in-flight Wi-Fi will be available on about 125 of the Colombian carrier’s Airbus A320s, A330s and Boeing 787s, with the possibility of more aircraft becoming equipped in the future. “Avianca understands that its passengers and cabin crew today expect a consistent, reliable and fast in-flight broadband service wherever they fly,” said Leo Mondale, president of Inmarsat Aviation. “The rapid uptake from airlines is evidence of the market’s confidence, with launch customers signed in key regions such as Europe, the Middle East, Asia Pacific, Australasia and now Latin America.”

Get Connected | Related GEE and Avianca Brazil Pick Up the Pace in Race to Get Connected in Latin America



SpiceJet to Equip its 737 MAX Fleet With LIFT by EnCore’s Tourist Class Seating

SpiceJet has selected LIFT by EnCore’s Tourist Seating for its planned Boeing 737 MAX fleet. The seats will be linefit on the Indian low-cost carrier’s first 50 737 MAXs and retrofit on some of the aircraft in its existing 737 Next Gen fleet. A statement by the airline cites the Tourist Class Seating’s design, light weight and extra legroom as the reasons for the deal with LIFT by EnCore. “The SpiceJet program award brings together two companies with very similar goals; we are market disruptors with the goal of optimizing the passenger experience,” said Elijah Dobrusin, LIFT’s vice-president of Development and Strategy. “We look forward to providing LIFT Tourist Class Seating for SpiceJet’s customers.”

Inflight Online | Related India’s SpiceJet to buy up to 50 additional Bombardier Q400 airplanes – The Toronto Star



Congress to Prohibit Airlines From Forcibly Removing Passengers

The US Congress has unveiled new customer protections in must-pass aviation bills this week that would prevent airlines from removing passengers from a flight once they’ve boarded an aircraft. The decision was underscored by the viral video of the United Airlines passenger being dragged off a flight earlier this April. “We’d like the airlines to understand what they should be doing on their own, for consumer protections that are reasonable, rational and common sense,” Rep. Frank LoBiondo, chairman of the Transportation and Infrastructure subcommittee on aviation, says. “And if they don’t do it on their own, we’re going to help them out.”

The Hill | Related Dem pushes for refunds for lost bags on trains, buses – The Hill



Japan Airlines to Outfit B787-9 Dreamliners With New Sky Suite

Japan Airlines is bringing its new JAL Sky Suite business-class cabin layouts to its Boeing 787-9 fleet. The third-generation Sky Suite seats will debut on JAL’s Tokyo Narita to Kuala Lumpur route at the end of July, before a wider rollout. The fully lie-flat seats will be deployed in a 1-2-1 layout with direct-aisle access, instead of the current 2-2-2 configuration. Additional features will include 17-inch displays, a retractable privacy partition, a universal power outlet, USB ports and a “Magic-VI” in-flight entertainment system, offering around 300 movies.

Business Traveller | Related JAL providing free in-flight connectivity on domestic routes – Get Connected



Qantas Takes Evidence-Based Approach to Cabin Comfort

Qantas is working with the University of Sydney’s Charles Perkins Centre to conduct research that will improve the passenger experience on the airline’s Boeing 787 Dreamliners, the first of which will be delivered in October. “The centre’s research has already influenced what meals and beverages we’ll be serving on board and when, cabin lighting and temperature as well as the airport lounge experience,” Qantas Group CEO Alan Joyce said. As part of the project, the airline may involve frequent flyers in wearable technology trials to measure biorhythms during travel.

Inflight Online | Related Names for first batch of Qantas Boeing 787-9s to feature indigenous heritage, landmarks and native animals – Australian Aviation



Could Smartwatch-Controlled Cabins and Self-Driving Trolleys Be the Next PaxEx Innovations?

Altran has presented a vision of a digitally connected and automated aircraft interior that would see cabin crew able to adjust cabin environments at the flick of a wrist. The engineering company’s digital Center of Excellence Cabin controls system extends the functionality of crew tablets by pairing them with flight attendant smartwatches. “For instance, [cabin crew] can change the lighting, the air conditioning if they want to. They can send notifications to the pilot and to the other cabin crew members,” Karoline Heidtmann, Altran’s marketing manager, explains. The company also unveiled a concept for an automated cabin trolley for food and beverage service that could be programmed or piloted remotely by cabin crew using an app.

Tnooz | Related All in Your Hand: Do App-Based Cabin Concepts Hold a Clue to the Future of PaxEx?



Video Bites: Snackable IFE Content Satisfies Pax

Web content is making its way into the in-flight entertainment content of carriers like Air France and Brussels Airlines. Online videos, like those posted on YouTube, which draw close to close to five billion views per day, come with the advantage of predicting popularity among passengers: “The great thing about our content, versus that on a traditional TV channel, though, is that we [see] how it has performed [publicly online], allowing us to get a better read on its success than a traditional program,” said Philip Corke, VP of Business Development for Gone Viral TV. Short-form content also creates transition points, similar to commercial breaks between videos, that lend well to ancillary revenue opportunities.

APEX Media | Related Vice Tries to Give Delta Air Lines Its Groove Back – Advertising Age





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Association News

Registration Now Open for APEX EXPO!

APEX EXPO is the passenger experience industry's largest fall tradeshow. Collocated with AIX Long Beach and IFSA Conference and Expo – the three shows in one means access to every major airline in the world, as well as end-to-end passenger experience vendors on the ground, in-the-air and into the future! Join us in Long Beach 25-28 September. Click here to register.


Apply for the 2017 APEX Awards!

The APEX Awards recognize specific achievements that were successfully implemented in the past year (defined this year as July 2016 - June 2017). The achievements should not be just a general improvement or a modification upon an already existing program - they must be innovative and brand new. Award applications are due 7 July 2017. Click here to apply.


> Quote of the Day


“Publicity is the very soul of justice. It is the keenest spur to exertion, and the surest of all guards against improbity.”

Jeremy Bentham


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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