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June 26, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Guestlogix Rebooted: In-Flight Retail Specialist Rebrands and Relaunches at FTE Europe

With a new look and loyalty-focused brand promise, Guestlogix appeared with a booth and a public statement today at FTE Europe in Dublin, Ireland. According to the announcement, Guestlogix will “develop solutions that will help airlines ‘close the gap’ in passenger experience and transform their operational approach to retailing, support airline revenue goals and empower all airline staff.” To help rebuild trust in the firm and drive the company’s new vision, Guestlogix has installed an all-new management team led by CEO Mike Abramsky, who previously served as managing director of RBC Capital Markets and president of fintech company ARGUS Software.

APEX Media | Related GuestLogix Successfully Emerges from Creditor Protection with Fresh Capital and New CEO – Market Wired



Narendra Modi Close to Approving Air India’s Sell-Off

India’s prime minister, Narendra Modi, is close to giving the all clear for the government to sell off Air India, the country’s debt-laden flag carrier. According to the Financial Times, cabinet ministers will discuss their plans and could give their final approval this week, signaling the beginning of the end of nearly 70 years of public ownership. “Air India has been and should be a great global airline, on par with Lufthansa, British Airways and Emirates,” said Jayant Sinha, India’s aviation minister. “The transformation process that we have under way for Air India includes governance, operating performance, fleet acquisition and ownership changes.”

Financial Times | Related Privatization talk hasn't affected Air India's expansion plans – The Economic Times



Faster In-Flight Wi-Fi Will Challenge Embedded IFE Systems, Says Inmarsat

Airlines could soon abandon their in-flight entertainment systems because of faster in-flight Wi-Fi browsing speeds, according to Inmarsat. “For long-haul, there are a lot of people speculating whether in-flight entertainment, those big heavy costly systems, will survive once customers can entertain themselves … It is a big cost to airlines that could be removed in the future,” said Inmarsat CEO Rupert Pearce, appearing as a guest today on CNBC’s Squawk Box. “Surveys show that people would rather have Wi-Fi than eat, people would rather have Wi-Fi than arrive on time, or be put together with their bags at the end of the journey.”

CNBC | Related Inmarsat, Airbus deliver European Aviation Network for inflight connectivity – CBR



Delta and Korean Form a Transpacific Joint Venture

Delta Air Lines and Korean Air will launch a transpacific joint venture after signing an agreement on Friday. The increased collaboration between the two SkyTeam alliance members will expand code-sharing on transpacific flights, join sales and marketing initiatives, further integrate the carriers’ frequent-flyer schemes and bring their gates closer together at key airports. “Together, Delta and Korean Air are building a world-class partnership that will offer more destinations, outstanding airport facilities and an unmatched customer experience on the transpacific,” said Ed Bastian, Delta’s CEO.

Airways Magazine | Related Delta and Korean Air to Form Joint Venture to Share Costs, Revenue – Bloomberg



American Airlines Launches Paid Incentives for NDC Bookings

American Airlines is introducing an initiative to pay travel agencies $2 for bookings made through New Distribution Capability-supported product bundles within corporate booking sites. Cory Garner, American Airlines’ vice-president of Sales and Distribution Strategy, said that the scheme requires travel agencies to have a NDC Level 3 certified connection. American’s NDC will give access to information such as day-of-travel flight changes, boarding confirmation and unique content and ancillary products.

Inflight Online | Related American Airlines Rebuffs Surprise Qatar Overture as Feud Lingers – Bloomberg



Virgin Atlantic Claims 22-Percent Reduction in Aircraft Emissions

Virgin Atlantic says it has reduced its aircraft carbon emissions by 22 percent over the past nine years. The UK-based long-haul carrier and its sister company Virgin Holidays jointly published a sustainability report that claims a reduction in CO2 emissions from 5,218,451 tons in 2007, to 4,082,195 tons in 2016, between both companies. Virgin said the reductions were largely due to its investment in Boeing 787 aircraft, initiatives such as single-engine taxiing and real-time weather technology that allows pilots to make fuel-efficient route choices. The airline also cited carbon-reducing initiatives including a partnership with LanzaTech to create low-carbon fuel through the recycling of carbon in industrial waste gases.

Business Traveller | Related Could This Be The Coolest Departure Lounge Ever? – The DesignAir



EVA Air Has the Cleanest Cabins

EVA Air has been named the world’s best airline in terms of cabin cleanliness, according to the Skytrax World Airline Awards 2017, announced at the Paris Air Show on Tuesday. “It’s a great testimony of EVA Air’s in-flight cleanliness and cabin maintenance checks that this is the second time in three years that the airline has been voted by passengers as the world’s cleanest airline,” said Skytrax CEO Edward Plaisted. The awards are based on the results of a global passenger satisfaction survey among those who have flown with 320 airlines.

Chicago Business Journal | Related A Brand Apart: How Asia’s Airlines Capitalize on Product Differentiation – APEX Media





When traveling starts at early ages! First one for the little one. Captured by @noraman (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

"At its essence, @Airbnb is about democratising travel." Aisling Hassel, AirBnb head of global customer experience #FTEDublin #travel

Maryann Simson @JetwayMJ


Association News

Registration Now Open for APEX EXPO!

APEX EXPO is the passenger experience industry's largest fall tradeshow. Collocated with AIX Long Beach and IFSA Conference and Expo – the three-shows-in-one means access to every major airline in the world, as well as end-to-end passenger experience vendors on the ground, in the air and into the future! Join us in Long Beach 25-28 September. Click here to register.


Apply for the 2017 APEX Awards!

The APEX Awards recognize specific achievements that were successfully implemented in the past year (defined this year as July 2016 - June 2017). The achievements should not be just a general improvement or a modification upon an already existing program - they must be innovative and brand new. Award applications are due 7 July 2017. Click here to apply.


> Quote of the Day


“Efficiency is doing things right; effectiveness is doing the right things.”

Peter Drucker


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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