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July 12, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


FAA Investigates Air Canada Flight That Nearly Landed on Busy SFO Taxiway

FAA officials are investigating a near miss at San Francisco International Airport, after an Air Canada Airbus A320 nearly landed on a taxiway crowded with four other aircraft. According to a preliminary summary released Tuesday by the Transportation Safety Board of Canada, the Air Canada jet was navigating toward Taxiway C, which runs parallel to the runway, until a crewmember from another airline alerted air traffic control that it was on a collision course. Air Canada Flight 759 pulled up, overflying the first two aircraft by less than 100 feet. The A320 circled around the approach and landed normally thereafter. A spokesperson for Air Canada said in a statement that it was still investigating the circumstances and therefore had no additional information to offer.

The Mercury News | Related HEAR IT: Air Canada plane nearly lands on taxiway instead of San Francisco International Airport runway – NY Daily News



United Tests Technology That Could Stop Involuntary Passenger Bumping

United Airlines is testing a platform aimed at putting an end to the involuntary bumping of passengers. The new “Flex Schedule Program” is designed to manage oversold flights without having to provide four-figure compensation to passengers at the gate – instead offering buyouts up to five days in advance. Partnering with Volantio, an Atlanta-based aviation technology startup, United will soon begin sending e-mail newsletters with subject lines such as “Are You Flexible With Your Travels to Los Angeles?” Travelers will be offered up to $250 in travel vouchers to adapt their itineraries. “If you can offer a buyout to a customer in advance, everyone will be happier,” said Azim Barodawala, CEO of Volantio. “For airlines, it represents a release valve – a way to shuffle people around when you’re capacity-constrained.”

Bloomberg | Related United Airlines drops online check-in for no-frills fares –



Virgin Australia Bringing In-Flight Wi-Fi to International Fleet “Very Soon”

Virgin Australia says it is planning to expand its in-flight Wi-Fi to include its US and Asia routes, while simultaneously boosting connectivity on its domestic fleet. The airline is close to completing a three-month trial of Gogo 2Ku connectivity and has just equipped its second Boeing 737 with the dual-antenna technology. “We’ll be doing the whole fleet, Airbus A330s and Boeing 777s, and we’ll have Wi-Fi on Asia and US routes soon,” said Virgin Australia’s CEO, John Borghetti. “It’s just a matter of scheduling – when you’ve got over 100 airplanes, you want to try and [upgrade] them when you are doing heavy maintenance.”

Australian Business Traveller | Related Virgin Australia to launch all-new domestic business class – Australian Business Traveller



7 in 10 Business Travelers Prefer Work Trips to Office Life, According to Expedia Study

If you’ve heard colleagues moaning about work-related travel, there’s a more than even chance they’re not being entirely honest, according to a new report by Egencia, Expedia’s business travel arm. The latest Business Travel and Technology Survey found that seven percent of business travelers find business trips more enjoyable than everyday work life. The survey was conducted among 4,521 business travelers from Australia, Canada, France, Germany, Norway, Singapore, Sweden, the UK and the US. Just under half of respondents said in-flight Wi-Fi access would increase their productivity, but only 29 percent said they get reimbursed for it.

Business Traveller | Related The Millennial Business Traveler – APEX Media



Air New Zealand Continues Tradition of Creative In-Flight Safety Videos

Air New Zealand is continuing its tradition of whimsical in-flight safety videos with the release of an Alice in Wonderland-themed audiovisual clip featuring Cuba Gooding Jr. and Katie Holmes. Called “A Fantastical Journey,” the airline’s latest safety video plays with visual scales, supersizing seemingly normal-sized objects into gigantic proportions amid some of the country’s best-known locations. Holmes and Gooding Jr. play the roles of celestial beings, who present New Zealand as “the most beautiful place [they’ve] created yet.” The three-minute and 53-second video is accompanied by a version of “My Little Corner of the World” performed by Kiwi artist Gin Wigmore.

The DesignAir | Related Safety in Hollywood: Anna Faris and Rhys Darby Star in Air New Zealand’s New In-Flight Safety Video – APEX Media



Data Shows Tech-Savvy Travelers More Satisfied, But Human Interaction Still Important

According to SITA and Air Transport World’s 2017 Passenger IT Trends Survey, tech-forward travelers reported higher levels of satisfaction than those who prefer flying old-school. “It is very clear that most passengers are no longer deciding whether they should use technology but which technology they should use,” notes the report. However, the majority of respondents prefer checking in with a gate agent over self-service, showing that face-to-face interaction remains a significant part of the air travel experience.

APEX Media | Related Automating the Airport Restaurant – APEX Media



Statue of Chinese Sea Goddess Flies Business Class on Malaysia-Singapore Tour

A statue of a Chinese sea goddess was pampered with luxury PaxEx treatment fit for a deity during a whirlwind seven-day tour of Malaysia and Singapore. Photos of the goddess Mazu statue went viral, after it was seen traveling in business class on a flight from China's port city of Xiamen to the Malaysian capital of Kuala Lumpur. Close to 300,000 devotees in both countries came out to see the goddess, who is believed to protect fishermen and sailors. Before the return flight last Friday, Mazu was given premium lounge access at Singapore’s Changi Airport.

The Hindi | Related [PHOTOS] Chinese deities flown on business class to Malaysia – BBC News





Feeling the heat. Captured by @msp_plane_spotter (via Instagram).

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> Tweet of the Day

@Delta equips 500th aircraft with seat-back screens, investing in customer choice #IFE #PaxEx #Delta

Panasonic Avionics @PanasonicAero


Association News

Apply for 2017 APEX Awards: Deadline FRIDAY!

The APEX Awards recognize specific achievements that were successfully implemented in the past year (defined as July 2016–June 2017). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new. Award applications are due 14 July 2017. Click here to apply.


Reserve Your Hotel Room for APEX EXPO!

APEX EXPO is the passenger experience industry's largest fall tradeshow. Collocated with AIX Long Beach and IFSA Conference and Expo – the three-shows-in-one means access to every major airline in the world, as well as end-to-end passenger experience vendors on the ground, in the air and into the future! Register now and reserve your hotel room in Long Beach.


> Quote of the Day


"Errors using inadequate data are much less than those using no data at all."

Charles Babbage, inventor of the first mechanical computer


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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