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July 17, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Honeywell in Ka-Band Hardware Discussions With Air China and Hainan Airlines

Honeywell Aerospace is in discussions with Air China and Hainan Airlines over a deal to equip their fleets with Inmarsat GX-compatible Ka-band hardware, according to Chinese state media. Andy Gill, senior director of Business and Aviation, Asia Pacific, Honeywell Aerospace, said both airlines are expected to test the Wi-Fi before offering the service on commercial flights. “Passengers will be able to watch YouTube videos during a flight, and have access to real-time TV, TV on demand, high-speed broadband Internet, video conferencing, e-mails and other applications,” he said. However, China is yet to approve the onboard use of Ka-band connectivity hardware on passenger flights.

China Daily | Related Honeywell’s High-Flying World Tour Showcases the “Power of Connected” – APEX Media



US Issues Revision of Enhanced Security Directive to Airlines

The US Department of Homeland Security issued a revised directive to airlines around the world, following requests that it clarify enhanced security measures scheduled to begin coming into effect on July 19. One of the issues raised was whether some explosive screening could be done at a central point, instead of at departure gates. An anonymous airline official briefed on the matter told Reuters that the directive gives carriers more flexibility and time to obtain explosive trace detection equipment. DHS officials declined to release the text, but said the directive includes technical adjustments. Airlines have 120 days to comply with other security measures, including enhanced screening of airline passengers.

Reuters | Related Airlines, Airports May Struggle With US Security Deadlines – Bloomberg



WOW Air Wants to Pay Social Media-Sharing Customers to Fly

WOW air’s CEO Skúli Mogensen is predicting a future in which the Icelandic low-cost carrier will stop charging customers for tickets. Mogensen said passengers who have a “special relationship” with the airline could be paid to travel instead. This would include customers who use the airline to book additional services such as hotel rooms and car rentals, and those who share details of their trips on social media. “If you come to us and trust us with your booking, we can see that your airfare is reduced to zero and even reward you for it,” said Mogensen. “A lot of people now, both pre- and post-travel, share pictures with their friends … If we do a good job and they spread the word, it is powerful customer feedback.”

The Telegraph | Related Snapping Into It: How Airlines Are Using Snapchat to Reach New Audiences – APEX Media



EU Court Rules That Airline Fees Can Be Examined for “Unfairness”

The European Union’s Court of Justice says it may scrutinize airline cancellation fees for “unfairness.” The EU’s highest court was considering a complaint brought by Germany’s Verbraucherzentralen Bundesverband (VZBV), an umbrella for 41 consumer associations, against airberlin. The group says the airline’s €25 fee when a customer cancels an economy-class booking or does not take a flight is invalid under German law, “since it unduly disadvantages customers.” The Court of Justice agreed with VZBV, but it is now up to Germany’s Federal Court of Justice to apply the interpretation of the regulation governing the operation of air services.

Tnooz | Related Inmarsat dismisses court challenge over in-flight satellite Wi-Fi network – The Telegraph



Back to Basics: Avoiding Consumer Confusion on Airlines’ Bare Fares

Travelers are booking US airlines' basic economy fares in droves, but some passengers have complained that they expected more services to be included. Robert Albert, CEO of Routehappy, suggests that airlines make unbundled fares transparent, by using easily recognizable icons like green tick marks and red Xs to indicate which features are included and which aren’t. According to Albert, transparency helps set customer expectations, which can avoid problems later.

APEX Media | Related “Basic economy” class is winning over flyers – The Economist



Emirates and Flydubai Launch “Extensive Partnership”

Emirates and flydubai have announced an “extensive partnership,” creating a combined network of 216 destinations. The airlines, which are wholly owned by the government of Dubai, will continue to operate independently, but will begin coordinating their schedules in the coming months, with the first codeshare arrangements launching toward the end of 2017. “This new partnership will unlock the immense value that the complementary models of both companies can bring to consumers, each airline and to Dubai,” said Sheikh Ahmed bin Saeed Al Maktoum, chief executive of Emirates Group and chairman of flydubai.

Air Transport World | Related Emirates expands free in-flight connectivity offering for all – Get Connected



Cathay Pacific Launches Bid-for-a-Better-Seat Program

Cathay Pacific has launched a service allowing customers to bid for premium economy and business-class seat upgrades. The airline, which experimented with a cash-for-upgrades concept in 2014, says the Upgrade Bid program will help it fill premium cabins on select flights with empty seats, initially across 14 routes. Travelers will receive an “eligibility notification” on the booking confirmation page of Cathay’s website, giving them the option to submit a cash bid that can be adjusted or canceled up to 50 hours before their flight departure. The airline says, “Marco Polo Club and Asia Miles members will have an advantage on their original bid, prioritized by tier in recognition of their loyalty and support.”

Australian Business Traveller | Related Etihad Airways’ new neighbor-free concept lets you bid for empty seats – The Verge





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Association News

Find Out How JetBlue Succeeded With Its Refreshing Take on Premium Travel

At APEX EXPO, Robin Hayes, president and CEO of JetBlue, will talk about the airline’s refreshing take on premium travel, Mint. Join Robin as he explains why Mint came into being and describes how elements of the customer experience have led to its incredible success. Don’t miss this session – register now!


Reserve Your Hotel Room for APEX EXPO!

APEX EXPO is the passenger experience industry's largest fall tradeshow. Collocated with AIX Long Beach and IFSA Conference and Expo – the three-shows-in-one means access to every major airline in the world, as well as end-to-end passenger experience vendors on the ground, in the air and into the future! Register now and reserve your hotel room in Long Beach.


> Quote of the Day


"Failure is simply the opportunity to begin again, this time more intelligently."

Henry Ford


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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