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July 20, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Air France’s New Airline Will Target Tech-Savvy Millennials

Air France revealed today that its new lower-cost carrier will be branded as “Joon.” The airline will launch medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in summer 2018. Air France says Joon is “especially aimed at a young working clientele, the millennials, whose lifestyles revolve around digital technology.”

Bloomberg | Related Air France secures pilot backing for Boost – Air Transport World



Etihad Sells Stake in Swiss Regional Subsidiary

Etihad Airways has sold its 33.3-percent stake in Darwin Airline, which operated as Etihad Regional, to the owners of Slovenia’s Adria Airways. Luxembourg-based private equity fund 4K Invest will rebrand the airline as Adria Airways Switzerland after securing a 99.1-percent stake. The deal is Etihad’s first divestment since launching a strategic review.

Reuters | Related CEO James Hogan is calling it quits at Etihad – Business Insider



Airlines Should Focus on Quality of Social Media Engagement Over Quantity, Study Finds

Toulouse Business School and BrandsEye recently conducted a study of four Middle Eastern carriers – Emirates, Etihad, Qatar and Saudia – to investigate their online brand reputations. According to the study, a few years ago, the main key performance indicator of a brand’s social media activity was its number of followers, but "pay-to-play" policies adopted by most social media networks means brands can no longer reach most of their followers without money changing hands.

APEX Media | Related Why airlines need a handle on social media to build their brand – Financial Times



Qantas’ Dreamliner-Inspired Tableware Is Meant for High-Dining

The designer behind Qantas’ Dreamliner interiors has created a tableware range for the airline’s first, business and premium economy cabins. Designer David Caon says the crockery, cutlery and glassware were specifically created for in-flight use. The design process included reducing the weight of the cutlery and crockery sets by 11 percent to save up to 535,000 kg of fuel.

Business Traveller | Related Dreamy Dreamliners: Airlines Make the Most of the Boeing 787s Assets – APEX Media



Delta Hosts a Silent Disco at 30,000 Feet

Delta Air Lines celebrated its new partnership with LSTN Sound Co. by hosting a silent disco on a 90-minute flight above New York City. The airline invited VIPs to dance to a playlist curated by Roots band member DJ Questlove, who was also on board. Delta began rolling out LSTN noise-canceling headphones on July 17 for business-class passengers on select flights.

Delta Air Lines | Related Delta removes the guilt from keeping in-flight headphones – Engadget



Alaska Airlines Lowers Fees for Checked Sports Equipment

Alaska Airlines could score points with sports enthusiasts after lowering fees for equipment exceeding normal weight and dimensions. Passengers now pay $25 instead of $75 for most oversized items of sporting equipment. Fees are waived for status members of Alaska Airlines’ frequent flyer program and first-class passengers.

Alaska Airlines | Related Airlines Race to Get an Edge in the Winter Sports Market – APEX Media



Hong Kong International Airport to Soft Launch Priority Security Screening

Hong Kong International Airport is soft launching a fast-track security screening service later this month for premium passengers and those with special needs. It’s unclear whether the separate channel includes updated security screening technology or speedier immigration checks. The soft launch initially includes Cathay Pacific, Cathay Dragon, Hong Kong Airlines and HK Express.

Business Traveller | Related Hong Kong International Airport issues tender for celebrity chef restaurant – The Moodie Davitt Report





Escaping some nasty weather at Dublin Airport. Captured by @essiejosie (via Instagram).

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> Tweet of the Day

Hey #Alaska! We'll be in Anchorage, Juneau & Fairbanks tomorrow with our #MyOhMariners hunt! Get your game face on. …

Alaska Airlines @AlaskaAir


Association News

APEX EXPO Features oneworld’s Rob Gurney as Keynote Speaker!

When the oneworld alliance was born 18 years ago, its founding members made smooth and seamless travel all around the world possible by connecting their networks with a single global customer proposition. Since then, the airline industry and the marketplace have changed fundamentally. oneworld CEO Rob Gurney will outline how the alliance is grasping the art of the possible by making the most of those changes to enable its carriers to generate more value for themselves and their customers. Don’t miss his session – register for APEX EXPO!


> Quote of the Day


"The difference between style and fashion is quality."

Giorgio Armani


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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